Chi fa SEO da anni e abituato a parlare in termini di parole chiave perche, del resto, sono il cuore delle operazioni di ottimizzazione sui motori di ricerca.
Piu di una volta pero ci si e limitati a correre nelle SERP come criceti sulla ruota, affannandosi nel tentativo di scavallare quelle posizioni per quelle determinate parole chiave proposte in un basket al cliente.
Certo non nascondiamoci dietro uno schermo, alla fine gli utenti esprimono in ogni caso le loro richieste, le query, attraverso parole chiave, le keywords.
Si, sembra la solita markettata per rebrandizzare un vecchio concetto ma davvero, mettersi nell’ottica di non dover ottimizzare per pacchi di parole chiave ma trattare ognuna di esse come una ricerca specifica ti aiuta a migliorarne le strategie di ottimizzazione specifiche. Inoltre ti fa comprendere se e davvero un termine che possa essere in ROI (Return on investment).
Una volta correttamente interpretato, la strada e segnata e la strategia puo vertere tutta a costruire contenuti che rappresentano la risposta che l’utente vuole. Anche la strategia di ottimizzazione offpage puo andare oltre i consueti link a pacchi ma si puo evolvere in qualcosa di piu, collegamenti che portano ANCHE utenti, oltre che valore, perche costruiti intorno a un vero valore.
Question:  What would the QueryText syntax look like if I wanted to get all documents that have both FAST and Search? I’ve had a few clients ask for a page on their intranet that allows users to browse a list of people within the organisation without having to enter a search query.
Especially when the organisation only contains a few hundred people this can help users discover people in the organisation without necessarily knowing their names.
Assuming you have an enterprise search center set up the first step to create the people directory is to create a new page.
On the create page screen select the People search results page layout to create a page that contains the people search results web parts. We now have a list of people that will be displayed as soon as the user navigates to our custom people results page. To change these we can edit the ‘Filter Category Definition’ property of the refinement panel to include the XML shown below.
To ensure our custom Filter Category Definition is used we also need to ensure the Use Default Configuration is unchecked. Once this is in place we get an updated refinement panel and we now have a simple people directory page that people can use to discover individuals within the organization without having to enter a search query. This isn’t the most sophisticated people directory but it can be achieved in a few minutes without writing any code. I found that you can filter some keywords, so i filterd te keywords of the service accounts.
Is it possible to use this to show a directory of users from one office location, rather than all employees?
I have only one web part so I will try to reset search index and then performing a full crawl. I went back to AD and changed the Job Title for a couple test users to be the same title (to be make sure I was over the threshold). Anyway, aside from the job title glitch, the staff directory still works and looks fantastic …so thanks again! Is it possible I replicate this on SharePoint 2010 Foundation knowing that it it does not have user profile.
Thanks for wonderful example but is it possible to filter users based on the SharePoint group? SharePoint users and site owners often think of search results as a stand-alone page but it’s also a great way to aggregate content across different sites, site collections and even web applications that share the same search index without the limitations and performance issues associated with querying SharePoint lists and document libraries directly. Then, set the Location web part property to the configure where the search results will be coming from. The Search Core Results web part is very flexible and exposes many different properties that allow you to customize what information is displayed and how the search results will appear on the page so I highly recommend spending some time to familiarize yourself with the customization options available out-of-the-box and require no custom web part development efforts.
As a consumer looking for products on search engines, I expect to type in a query and get a good SERP with lots of relevant choices. The other day I was looking for latex-free yoga pants (long story) and was excited upon getting this SERP full of results! So, out of three possibilities, how many of them ACTUALLY contain copy that talks about yoga pants? Okay, so the majority of the ads here are at least talking about yoga pants, which is a step up from the top 3 ads.
Let’s forget for a moment that all these ads are going to website pages (instead of customized standalone landing pages built specifically for converting paid traffic). And, if said pages don’t exist on your site…should you be advertising yoga pants at all? And, speaking of ad copy, let’s maybe work backward from your (website) landing page. And, even if they wrote several iterations of ad copy…is this REALLY the version that won out for success?
As search engine optimizers, we want to know as much as possible about our target audience so we can deliver the best search experience. Keyword research tools, web analytics data, advertising data, and other resources provide us with some answers.


Keyword research tools can tell us what people are searching for, how they are searching, and the order in which searchers type in keywords.
Therefore, savvy search engine optimizers know that they must use other means to understand keyword and searcher context. When it comes to keyword classification, I often observe SEO professionals place their mental models onto keywords without (a) understanding searcher context, and (b) understanding query classification. Even though Bob's final intent is to perform an online activity (log in and look up frequent flyer miles), the essential step before the transaction is to go to a specific website.
Searcher Natalie wants to look at the different headphones and earbuds available for her phone and tablet. The second you think about what you would do and why you would do it, you are placing your personal mental model onto the searcher. Natalie might want to purchase headphones or earbuds eventually, but the single keyword does not specify whether or not she wishes to make the purchase online or in a physical store.
Transactional queries are ones where the searcher wishes to perform some web-mediated activity.
Even if Natalie eventually planned on purchasing headphones, she might want to find out about the different types of headphones (over-the-ear, wireless, earbuds, etc.) and compare prices.
So before Natalie decides to purchase, she is finding out information about headphones or earbuds before an actual online or offline transaction. In the US, when a web searcher types in the plural form of a keyword, it is an indication that he or she wants to see a list of items. Therefore, I concluded that the Natalie's initial query is an informational query that might lead to an online or offline transaction – keeping in mind that the online or offline transaction might not be an immediate need or desire. As a website usability professional, I am fortunate to observe people in their natural search environments.
One usability test I use to determine searcher mental models about keywords is a card sort test. I attended a webinar presented by information architect and card-sorting guru Donna Spencer entitled Designing Usable Categories with Card Sorting.
In other words, Donna can hear why test participants had an easy or difficult time determining a category label…something she might not experience by conducting the usability test online.
When I observe users in their natural search environments and during usability tests, I often learn information that I do not get from keyword research tools. For example, recently, I discovered that if I architected a website based on keyword research data, I would have completely missed the users' mental models.
Keyword research data showed that the vast majority of web-search queries were by service type (A Service, B Service, C Service, etc.) However, during usability testing, all test participants mentioned their personal status (single or family). So for this company's website, the primary way that users organized information was by target audience, not by service type. To me, search engine optimization is optimizing a website for people who use search engines.
In my opinion, if SEOs are optimizing websites without considering query classification and searcher personas, then they are optimizing more for search engines than for searchers (technology-centered optimization). If you have any questions about Omni Marketing Interactive's search engine optimization (SEO), website usability, information architecture (IA), or web design services, please call us at 847-426-4256.
In effetti prima era leggermente piu semplice, si tirava dentro la categoria merceologica di un prodotto, il consueto attivita+localita, l’how to di turno. They then want to see a list of filters such as Department or Job Title to allow them to filter the results. This can be done by navigating to the pages library and selecting New Document > Page from the ribbon.
To get all people to show up by default we need to specify either a fixed keyword query or append text to the query in the People Search Core Results web part properties.
By default we also have some refinements that appear if matching metadata is found within the result set.
To get this to work we need to create a new managed property that maps to the People:Department crawled property. The MappedProperty attribute needs to match a managed property in the search service application.
Optionally we can also change the Accuracy Index to tweak the number of results that are inspected to generate refinements (higher values incurring a greater performance penalty but making refinements more accurate). With a little more effort we could change the rendering of the results (so they are displayed in a table layout for example) or provide additional filtering options such as an A-Z filter on the name field.
I have mapped properties from the AD Sync, but just don’t know how to use them to filter the results. If you have duplicate results inside the same Search Core Results web part then it could be a problem with the search index – if you are able to it might be worth resetting the search index and performing a full crawl but note this will remove all search results from the site while the crawl is in progress. There is a threshold for each refinement which I believe is 3 by default so if there are less than 3 users with the job title populated it will not show up.
If you set this to the name of your page users should see the results updated on the same page. SharePoint Foundation 2010 does not have the refinement panel or people search capabilities required to make this work.


Is it possible for you to provide tabular view html code with a user profile picture insert.
Actually, I want to display list of staff members on my departments home page so I was trying to filter people search core results web part based on SharePoint group or department field. In this blog post I’ll explain how to use the out-of-the-box Search Core Results web part to show search results on virtually any SharePoint 2010 page.
As a user, I expect that when I type in a query, I’m going to be reading ad copy that directly pertains to my search. However, for our conclusions to be accurate, we should also understand the data and resources in context. However, in order for a person to check the amount of his frequent flyer miles online, he must go to a specific website and log in. The idea behind query and keyword classification is to understand searcher context, not your context. Since Natalie did not specify whether or not she wanted to purchase headphones online, this makes the keyword query seem less transactional.
Had I observed Bob or Natalie in their natural search environments, I could determine more easily their searcher goals. I discovered that Donna and I have the same experience with keywords and user mental models. In her webinar, Donna explained some of the differences between a face-to-face card sort test and an online card sort test. Upon learning this, I recommended that the website's information architecture more closely match users' mental models. Consumers could more easily discover and locate the different types of services available to them on the company website before and after they arrived. Understanding searchers, their contexts and environments, behaviors, and intentions is just as important as understanding how search engines work. This is really easy to set up using the default SharePoint 2010 search web parts and doesn’t require writing a single line of code. If we specify a fixed keyword query the web part will always display results for the specified search query on the page regardless of whether the user has entered a search query. These are View matches by Name or Profile, Job Title, Organization and Managed Metadata columns (these pull out information such as Past projects, Ask Me About and other Managed Metadata fields contained in the edit profile screen). Department is added as a managed property by default but if you want to include other properties such as Office you will need to make sure there is a managed property that contains this information. If anyone is interested or has made other interesting additions to this search driven people directory please let me know in the comments below. That works fine except that the refinement panel displays only the job titles that are at the first page of the results.
The thing is that, the search web part is not working, so I guess there is much more work than it looks like in this tutorial.
We’ll use the Fixed Keyword Query property of the web part to define the search query to be executed automatically whenever a user visits the page. I was blown away when I landed on this page, mainly because their ad copy was so blah blah. But when you see the myriad of types of yoga pants they actually have to offer on their landing page, it leaves you wondering — is this the best ad copy someone could come up with?
But, be careful with that, because as soon as the deadline you’re working toward is over, your ad copy has to change.
With an ad hoc search, the searcher's goal is to find as many relevant documents as possible about available headphones or ear buds.
Subsequently, I modified the primary and contextual navigation on the website to reflect how consumers categorized content. If we select append text to query then when the user types a query we will see results from a search query that includes both the text the user entered and the text in the web part properties. We can change these to show other metadata properties that are defined in our search centre. Foe example, a job title that is displayed on page two cannot be seen until you go to page two of results. However I cant seem to get the picture to display inside the table and consecutively aside each user contact information. I guess, I must start the User Profile Service and the User Profile Synchronization Service, as well as create User Profile Service Application and probably Search Service Application(?) The problem is that, there is already another solution running on the SharePoint server, so there is existing User Profile Service Application.
I was hopping to return the people search results under the people search web part on the same page. Am I gonna make a mess if I create a new User Profile Service Application and connect it to the User Profile Synchronization Service?



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