Oftentimes, when a brand is running a large media campaign, consumers will turn to search engines to learn more about the products they are exposed to on other media channels, such as television. This article walks you through several examples of how to produce these types of analyses and the value they provide.
Companies such as Millward Brown and Nielsen tend to measure TV impact by GRPs (gross rating points = reach x frequency).
Because TV remains the largest area of investment, we are commonly asked by brands to associate search fluctuations with GRPs and consumer interest. Personally, I do all of this through Google AdWords & Trends API in KNIME, but it can be done manually with the other tools, as follows. Use Google Trends for the same keywords and get an export of the past two years with weekly indexed values. Now, format the Month value from Google Keyword Planner into the corresponding Sunday-Saturday weekly buckets provided by Google Trends. Clean, merge, aggregate and scale the data so that each index value represents the correct percentage of search volume for that given week. By using the location filtering abilities in the Keyword Planner tool, you can leverage consumer queries by DMA (Nielsen’s 210 DMAs), state or city. Through the Keyword Planner UI, you need to export each DMA individually to get unique data per market area.
Again, I personally use KNIME and APIs, which I recommend to anyone interested in doing this efficiently, as you can loop calls to the API for each of the 210 DMAs instead of manually changing it through the Keyword Planner UI. Once you acquire the dataset, you can merge it with additional information such as DMA population, TV households, cable households, longitude, latitude and so on, which enriches your ability to compare volumes to potential TV watchers (Nielsen Numbers).
It is also possible to convert your DMA monthly data to weekly stats, using the top metro index numbers from Google Trends for each of your keywords.
To get the ultimate modeling set, you need to join the DMA monthly data with your search campaign data. You should pair these data to your actual spend data by keyword by DMA by week, which is available to be exported through the Google AdWords API. Because our brands were running new national commercials in October, they wanted to know the elevation in brand interest. Considering this was a national TV buy running in October, and our change was positive in most regions, it would appear the commercial generated additional interest in major markets but failed to influence some smaller markets in Arizona, Maine and Kentucky. Of course, in relation to TV, we are making assumptions, so I recommend looking at search traffic to your website by minute (or second, if you have the proper analytics) and comparing it to TV spots bought by location. Similarly, looking at interest over time by state while scaling active internet user population can provide great competitor comparisons.
In this case, Michigan and New York have the highest search averages per internet user for the Pepsi brand. When looking at volume, competition, and CPC together, there isn’t a strong correlation among the three, meaning that search engine marketers no longer build campaigns with a holistic US mindset. Regardless, these are only a few examples, and you can get very creative with the way you leverage keyword themes and locations, so if haven’t already, start exploring! Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Wordtracker does not tokenize plural words into their singular versions, so you get to see volumes for both singular and plural to know which is more popular. Recommendation: If you don't mind investing a couple bucks into in-depth keyword research, make sure you try the paid version of Wordtracker with all the added features and benefits they offer.
I know Wordtracker offers a UK specific tool inside their paid service, but I am not sure if that is available yet in their API. It's a great tool and it's certainly refreshing that we don't have to get the fopen() error anymore. Is there any chance you could offer a legacy version of your old tool so we can pull the data from Overture for the foreign markets?
Your last keyword tool said my keywords recieved 100,000 searches per month and now it says 15.
Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge. Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.
Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more. Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search. Historical data: since 2009, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
Join our training program today and get the Google rankings, search traffic, growth, and profits you deserve! Although Google Keyword Planner is still useful, SEO’s now have to turn to other sources to get more ideas for keywords. Google Keyword Planner was made for Adwords users, but is the most popular Google tool for keyword research. Google Webmaster Tools is currently the most accurate way to see what keywords people are using to land on your website.
With Google Correlate, you can find keywords that exhibit similar trend patterns to the phrase you type in. Running your own Adwords campaigns can be beneficial for finding keywords for your organic SEO campaigns.
I know that Bing and Yahoo search are used significantly less than Google, but Bing keyword tool can still provide a few ideas for keywords and it is free to use. Despite Google’s dominance, Bing and Yahoo (which uses Bing search for its results) still get significant traffic. Considering that Bing still has millions of users, if a keyword doesn’t get enough data to show up in Bing’s data, is it even worth targeting?
Bing Ads Intelligence is an Excel plugin that allows you to do keyword research using Microsoft Excel. SEM Rush is a competitor research tool that provides your competitors keywords and where they are ranking.
Grepwords has a keyword query builder that allows you to exclude terms, specify starting words, filter by CPC cost, filter by search volumes, and other useful features so you can quickly find the keywords you want.
Advanced Web Ranking is a tool that has been around for awhile and integrates with Majestic SEO’s API. Merge Words are simple tools that creates combinations out of words or phrases that you enter into the boxes.
The SEO Book Keyword List Generator creates combinations from words and phrases, similar to Merge Words. Wordstream has a few keyword tools that allow you to access their database of over a trillion keywords.
Keyword Eye allows you to analyze on site content, monitor competitors, and simplifies keyword research. This tool by Trellian is yet another keyword research tool that has accumulated its own database of keywords through the years.
Majestic SEO has its own keyword checker that they say has never relied on Google’s data.
Positionly is an all in one SEO suite that is designed for the non-technical website user and includes a keyword research tool.
Term Explorer can give you up to a thousand keywords with exact match search volumes and also shows you if exact match domains are available for purchase.
Jaaxy has been around since around 2011 and according to the Jaaxy blog, it gets its search volume by analyzing data from all search engines and using their algorithm to determine volume numbers that are closer to the actual volumes. SE Cockpit by Swiss Made Marketing generates tons of phrases in a short amount of time from just one keyword entry.
Seed Keywords is a unique tool that allows you to leverage friends or your own audience to come up with keyword ideas.
The Last Keyword Tool has many useful features, including the ability to import and export your own keywords, ability to evaluate international markets, keyword search volume, and create your own custom columns and filters.
This free tool displays search volume and CPC cost as well as a competition rating for both PPC and SEO. SERPWoo is a rank tracker and reputation management tool that includes a keyword research tool called the Keyword Finder. Can I Rank is a keyword and competitive analysis tool that has Keyword ROI score which they say is more accurate than other keyword difficulty measures that other tools provide. When people start typing something into a search engine, it suggest possible phrases that they might be looking for. You can also go to Ubersuggest and use their free tool to save some time, although Google keyword suggestion is a good tool for digging a little deeper and finding more keywords. Keyword Snatcher scrapes keyword suggestions from multiple sources including Google, Yahoo, Bing, Amazon and eBay.
What makes it better than Ubersuggest is that it goes deeper by trying out other combinations.
1) Keyword suggestions from 9 search engines including Amazon, Answer, Ask, Bing, Ebay, Google, Wild, Yahoo and YouTube. If you are looking for a free alternative to the keyword suggestion tool scrapers out there, then try out SEO Chat’s Keyword tool. SG Serpstat is a new free keyword suggestion tool that provides questions from keywords, which can be used for content ideas.
In addition to the standard keyword phrases, Answer the Public also generates tons of questions from your keyword searches, which can be great for content marketers and bloggers. Keyword researcher pro is a one time cost paid tool that uses Google auto-complete to generate long tail keyword ideas. Keyword Studio is a new tool for 2015 that pulls keyword data from multiple sources into one place and saves you the trouble of merging data into a spreadsheet and eliminating duplicates.
SEOGadget for Excel is a tool that connects to Majestic SEO, Moz, aHrefs, Grepwords, and SEMRush API’s and sends the data to Excel. Market Samurai was an old favorite desktop tool for many SEO’s when it came to keyword research. Traffic Travis is a free desktop SEO tool from Affilorama with a premium version that cost $97.

Scrapebox has a keyword scraper that scrapes keywords from various sources, including keyword suggestions from Amazon, eBay, Google, Bing, Yahoo and more.
Scrapebox has a built in feature to scrape title tags, meta descriptions and meta keywords from a list of website URL’s. A good way to find evergreen keyword ideas is to look at old sites and old Google Analytics data.
Another idea is to go to other blogs and websites in your niche and see what they are writing about, especially if you know that they do SEO on their sites. Old Made for Adsense (MFA) sites are particularly good sources and I have scoured these sites for ideas for my own sites, especially ones that were created before 2011. Older MFA sites had the keywords blatantly displayed in the navigation links and as page titles. If you have older websites that have been around for awhile, take a look at older Analytics data before when Google started to conceal data with encrypted search. You can also use Google Trends to see if searches for those keyword phrases are declining, increasing, or remaining steady.
Keyword Spy is a tool that you can use to do keyword research or to see a competitor’s free and paid keywords.
Spu Fu is another competitive research tool that shows keyword ideas as well as competitor keywords. The Screaming Frog SEO spider can crawl websites and see what keywords are being used in the title tag and meta fields.
Tag Crowd is a nice tool to visually see the most important keywords used on a web page – a convenient tool for quickly analyzing on page SEO of competitors. BrightEdge is an enterprise level provider of SEO software that is used by established businesses for rank tracking and SEO. Open Site Explorer is a popular SEO analysis tool and comes with the Moz keyword difficulty tool, which reveals how difficult it is to rank for a particular keyword. Similar Web has a tool that can provide competitive analysis on your competitors and it also provides a list of some of the keywords they are ranking for. Grepwords has created a Chrome plugin that shows CPC and volume data in Google Webmaster Tools, Ubersuggest, Moz’s Open Site Explorer (OSE), Majestic SEO and AHrefs. HitTail is an Analytics software that is designed to show long tail searches that users have used to find your site in real time. Search Metrics Suite is an SEO and analytics tool that includes keyword research tools and search volume data. Compete collects its own data from about 2 million Internet users (roughly 1% of the US population) and uses statistical analysis to estimate activity on the top 1 million websites on the web.
Concentrate connects with whatever analytics tool you are using, including Google Anaytics, Hitwise, Comscore, Trellian and Compete and extracts long tail keywords from your analytics data.
Most keyword and SEO tools are designed for an English audience, but Dragon Metrics is an SEO suite that was designed to target foreign search engines like Baidu (China), Yandex (Russia), 360 and Naver.
SE Ranking is an SEO suite that allows you to monitor your keyword rankings in the search engines and also has a keyword suggestion tool integrated.
SEO Powersuite gathers data from 19 different keyword research tools (327 search engines) and can track your rankings along with up to 10 competitors.
Merchant Words is a search tool that provides Amazon keyword search data, including search volume. AMA Sniper is a tool that provides keyword data from Amazon and Ebay, made for affiliates and dropshippers.
Keyword Inspector is an Amazon keyword research tool that can show you top selling products that are similar to your keywords. Asides from providing a keyword suggestion tool for Amazon, Sellics is also an analytics tool used by Amazon sellers to track and optimize keywords rankings, manage product reviews and monitor competitors. Inbound Writer is a plugin that integrates with WordPress and provides suggestions to help you improve your results. Keyword suggestion tools can provide a lot of keyword ideas, but unfortunately, they all have the same keyword root.
I noticed early in 2015 that LSI Keywords had shut down, so when searching for a replacement, I found Ultimate Keyword Hunter.
Niche Laboratory is a great free keyword tool that also has the option of generating keyword ideas based on location and also adult keywords.
Market Muse is an enterprise level tool that gathers keyword ideas from other articles and sources. A good place to look for natural keyword phrases that people are using is Yahoo answers and similar sites. An online thesaurus can be used to find related synonyms that you haven’t thought of, which can be used to form new keyword phrases and combinations. Looking up keywords in the dictionary can also reveal related keyword phrases and concepts. Tellagence Discover is an enterprise level tool that can gather data from Twitter and analyzes the language to find the top themes. Another overlooked opportunity for getting real keywords is to simply survey your audience. Using internal site search can also be a good method of keyword analysis if your site has a lot of traffic, as this data is information that you can access.
If you are creating a ton of content or have a large site, then analyzing traffic to website URL’s can be highly beneficial.
For advanced Analytics users, you can use filters to get back some keyword not provided data.
Watching conference presentations or viewing Slideshare Powerpoints can be a good way to find more phrases to target.
Check out news feeds for your industry and also aggregators and bookmarking sites like Scoop.it. People often register domains for competitive keywords, even if they don’t plan to use them.
Wedding planner Kelsey McKenna is just a few hours away from wrapping up her latest job: a destination wedding in the charming, colonial Mexican town of San Miguel de Allende.
Verve Search is an award-winning international SEO and Creative Content Marketing agency based in South West London. We are committed to growing our clients’ ROI through industry-leading search campaigns, driven by our thirst for knowledge and genuine love for what we do. They are direct and straight to the point, which allows us to concentrate on what really works. A marketer can gain valuable insights by analyzing the correlations between media campaigns and the fluctuations in relevant search activity. To do this, we look at several things, including the general increase of interest and the incremental traffic absorbed by the brand’s digital properties. Because it is time-intensive to pull and clean all of the data, I use the KNIME and the Google Trends API to streamline the process; however, it can be done manually with no APIs.
With Google’s API and access to the TargetingIdeaService, a lot of targeting information can be pulled far more easily.
However, you will need to rotate each Sunday-to-Saturday date range and call the API for each, as the Top Metro data is not naturally returned by week. As an example (one I had readily available), this is an analysis for a specific regional buy, showing the spikes associated with TV when pairing up the timing, both for organic search (blue) and paid search (pink). There is a lot more to this, and I will write a follow-up on it specifically, but I just wanted to show it is possible, and a real relationship can be identified. In this example, of the five soda brands, Pepsi essentially dominates the US interest, with a few exceptions throughout the year, and Dr.
Similar visuals are available through the Google Trends tool, but it can be much harder to get data for a large set of keywords or keyword themes. You should work closely with brand teams to understand where they are losing or gaining market share, and overload and decrease spend accordingly. Search Marketing offers a developer API, but given how rough their transition away from their old keyword tool was, I would much rather use a reliable market leading tool like Wordtracker. I don't know if I am doing something wrong but whenever I make a "Simple Search", I end up having a lot of keywords that don't have anything to do with the original topic. Don't know if you mentioned it but Wordtracker seems to distinguish between lower case and upper case as well! I also have a paid subscription to wordtracker but for some reason I end up using your tool more. The original post contained around 60 keyword tools and ideas, but the updated post now contains over 100. In fact, I was able to increase traffic to this blog by 1,380% in 2014, even though I only created 10 blog posts. They will most likely always display high volume keywords so that Adwords advertisers will be able to target them.
A good way to find possible related search terms, although sometimes the terms shown are not related. Yahoo and Bing do still get significant search volume (25-29% of search volume according to Comscore in 2013) and it does provide real data from organic search so it is worth looking at. Enough so that it can provide real and useful keyword data, particularly for terms that have enough volume to be worth targeting. I like that this tool uses Excel, since Excel is something that pretty much everyone knows how to use. The free version of the tool provides just a few keywords, but the paid version provides a lot more. It was designed to me more of an all in one SEO tool and can find competitors by keywords and analyze their keyword usage. The updated Colibri tool can crawl your website for keyword ideas and also compare you to your competitors.
It also has some competitive analysis features and a brainstorming tool to come upwith new ideas. Simply come up with a question or query, send the URL to your list, and watch your keyword list grow as they add keywords to the list.
Phrases that are easier to rank for are marked with a green color and difficult phrase are red, enabling you to target low competition, high volume phrases. Asides from revealing lots of long tail keywords, this tool calculates keyword difficulty score and locates keywords that are easy to rank for.

It also displays Google trends chart  along with sites currently ranking for the term along with social counts and other useful data. The Keyword Finder identifies the top 10 competitors ranking for your keyword phrase and extracts other long tail keywords from the pages that are currently ranking. The video on their landing page was created in February 2015 and explains some of the features. Even when Google Keyword Tool was still providing a lot of data, I was still using Google keyword suggestions to generate content ideas because it provided way more keywords than the keyword tool. Adds 1-2 letters of the alphabet after each keyword phrase and 1-2 letters before the phrase and scrapes the keywords into a file. Another nice feature is that related keywords are listed on the left side that you can click on for more specific keyword phrases. One unique feature is that it also displays the information both visually and alphabetically.
What I like about this tool is that it also reveals search volume and CPC cost, unlike most keyword suggestion tools. The new version of Market Samurai uses exact match search with Keyword Planner so it might not be an alternative but rather a tool that makes using Keyword Planner more convenient.
The home page says that it uses Google Keyword Tool though, so not sure if it’s up to date.
It has a keyword generator that does keyword suggestions from the 3 major search engines, can import adwords data, and can even suggest exact match domain names with your keywords in it. It also has trend analysis that shows which keywords are rising in popularity over time and regional keywords.
I usually find a few ideas that I overlooked through traditional keyword research when I look through other websites.
Sometimes you will have to look further than the first couple of pages in Google to find these sites as many are no longer ranking well in Google.
Although this tool was meant to identify technical issues on your own site, it can also be used for competitive keyword research. You can copy and paste keywords into the text box or simply select the Web Page URL field and enter the URL there.
Some of the features are a bit technical, but you can click on the keyword tab to get a summary of keywords used on the page.
It also accesses Wordtracker’s large keyword database to display other keyword insights.
Another great feature of HitTail is that it also suggests keyword topics that you should write about based on what keywords are currently bringing you traffic.
With Compete Pro, you can see what keywords your competitors are targeting as well as projected keyword volumes. One nice feature is that it can be white labeled for agencies wanting to resell the product.
It currently uses only US data which is updated monthly and gets its info by crawling Amazon. You can enter an ASIN (Amazon Standard Identification Number) and generate a list of keywords that way too. This service also allows you to monitor position rankings for not only your own product, but to view movement in the other items too.
Asides from providing suggested keywords to integrate into your content, this tool provides an overall SEO score for your content and suggestions to improve it.
Choose 3 keywords per post that you want to optimize for and it will analyze keyword density as well as suggest related keywords. Give keyword suggestions from Google, Yahoo and Bing without having to leave your WordPress site. LSI and related keywords should be incorporated as well so that your articles don’t look like they are keyword stuffed. I won’t pretend to even begin to understand what all the fields in this tool do, but play around with the searches and you will find some keywords.
This tool can be downloaded for free and you can enter URL’s of content you want to analyze and even write content in it while it matches your content up to LSI keywords and phrases. The completed search gives a good bit of data including LSI keywords, keyword tag cloud, top websites ranking for your search term, title tags and meta descriptions from top sites, and related images and forums.
After you add your keywords to BoostSuite, it will analyze them and rank them based on opportunity (low competition & med-high monthly search volume) and number of conversions from organic search visitors for each.
Asides from keyword research, it also tracks SEO effectiveness and social media reach as well as rankings.
Already Coded has created an archive of php keyword tools that you can purchase and add to your own site.
Although the cost is expensive, this tool can surface keywords that are being used by your target customers and allow you to write in the language that they are using on social media. As Google continues moving towards better serving conversational search, this can be a good way to come up for keywords that might not show up in other tools. Basically, you look at the URL’s that are getting the most search traffic and then take any keywords from those pages and plug them into your keyword tool of choice. A study that they showcased on their site shows how adding relevant keywords can increase search traffic.
Sometimes, for example, people will reword the default wording of your tweets and pins or add their own hash tags.
Headlines can be good inspiration and a source for keywords, especially if you see the same terms repeated in various articles.
Also, when searching for domains, it also suggests alternate domain names if the one you want is taken, which can provide other keyword ideas. Our ethos is honesty, transparency and accountability, providing a no fuss, straight-talking service.
We also speak more than 14 languages between us, which puts us in the position of being able to support your business on an international scale. It is a pleasure working with such a reliable and proactive team that truly cares about our business results. I really appreciate their capacity of listening and understanding our needs and quickly act upon them.
From Best Practice Guides to articles on "how to", you can find it all in the Verve Search Knowledge Bank. Modeling often requires two or three years of data to ensure that seasonality and other statistical noise can be accounted for. But with a little ingenuity, you can get free, fairly accurate weekly search volumes by using Google Keyword Planner and Google Trends. For state information, the entire process is identical, except the API variables are State and not DMA or Top Metro. Keep in mind, depending on the size of your campaigns and the time frame (with two years minimum being recommended), the file size will far exceed the limits of Excel and must be handled by a more powerful program such as SAS, R or KNIME.
Now it’s time to blend the data together with all other media channels and sales information and create an ensemble of linear regression models to correlate all media activity with total sales. Executing at a keyword and DMA level may seem daunting, but it’s not if you assemble rules through AdWords scripting. He currently is responsible for running the data and insights practice for search and social marketing. On the downside it becomes apparent that a few keywords I've been targeting have significantly lower search volume than they had on your old system. Google keyword tool was the top keyword research tool because it provided data straight from Google. Many keywords are no longer showing in Google Analytics and many people have complained that Google keyword planner shows very little if any long tail keyword data. Some useful information includes monthly traffic, demographics data, and other useful information.
Simply enter your competitor’s website (or your own) to see a list of keywords they are ranking for. Keyword data is aggregated from internet service providers, browser tools and search engines and then statistically analyzed, so Wordstream maintains their own database. The paid version will allow you to do more than 5 searches a day and get more than 1,000 keywords per search. Other data provided includes estimated Adsense earnings, competitor Adwords data and traffic volume estimates. A great way to brainstorm with a group of people and come up with phrases that people will naturally search for. This software comes with a free trial and there are several instructional videos, screenshots and tutorials on their page. This tool is targeted to finding keywords for local, so check it out if you are doing local SEO. The Bright Edge Data Cube accesses and analyzes data from around the web on a daily basis so that its data is up to date. With their keyword suggestion tool, you can choose which Amazon keywords to track and which country. It will then help you assign these high-opportunity keywords to your new and existing content to optimize it. Some tools include long tail keyword research tool, Ebay keyword tool, Amazon tool and more. To get even more ideas, get a team together and create a database of keyword ideas that all team members can contribute to. Pay attention to if all the domain extensions are purchased (including less popular ones) and how much people are trying to sell the domain names for (if they aren’t in use) as this can be an indicator or competitiveness and keyword value.
The Verve Search team are very imaginative, coming up with innovative ideas and projects that have had a great impact on our organic rankings.
If you are completely new to Keyword Planner tool, visit here for a good summary of the basics. They have a site boost feature as well with which they promote your content for you, although it is not clear how that feature works.

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