UGC has been a proven strategy for brands across many sectors and has been implemented and successfully executed by powerhouses like Starbucks and Coca-Cola; both companies have launched campaigns with the help of their fan followings.
Kylie Jenner’s lip glosses sell out whenever she promotes them on Instagram, and through her droves of fans and followers who proudly show off their glosses on the visually-oriented app. Kylie’s lip gloss craze is proof that beauty brands should actively be where their consumers are online and across visual-first social platforms.  Their customers and beauty enthusiasts of all shapes and sizes clearly love platforms like Instagram and Facebook because of its visual and easy-to-consume nature. A consumers’ path-to-purchase is complex in the mobile digital age, and with the explosion of touch points and the increasing proliferation of connected devices, smartphones and tablets, there is a clear way to define marketing strategy and look for the UGC that resonates best with users and specific audiences. High-end beauty brands and niche brands are among the most ubiquitous on Facebook and Instagram and 40 percent of all brands that stream user-generated content on Instagram and Facebook are beauty brands.

Image-oriented by nature, beauty companies are investing heavily in Instagram as its popularity continues to grow.
To do this effectively, beauty brands need to be able to detect brand logos as 80% of brand images make no reference to the brand in captions or text, meaning this content is hidden to text-only platforms.
The influence of visual user-generated content as an essential marketing tool is growing as it offers a solution to today’s growing challenge known as the “content crunch” in the marketing industry.  Creating fresh, relatively cheap, and equally engaging content in a sea of media messages at the speed of social is quite a task for the modern marketer. The important part is to find the right tools to empower an image-oriented marketing strategy.
With over 1.8 billion images being shared across social every day, it’s a no-brainer for brands to employ strategies and tools which help to locate great UGC content.

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UGC can be used as a product launch strategy and offers brand building potential that is authentic and credible.

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