The other day I was scrolling through my Instagram feed and a family member posted a phenomenal photo of a cupcake. It doesn’t take long to craft a couple sentences when setting up your Instagram or social media account. Always have a place to direct your audience once they are done looking at your Instagram account. To learn how Instagram can help you engage your audience, I interview Jenn Herman for this episode of the Social Media Marketing podcast. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode, I interview Jenn Herman, who blogs at Jenn’s Trends and is one of our top 10 social media blog winners for 2014. You’ll discover the types of images that will engage your audience, how to drive traffic to your website and examples of marketers who are successful on the platform. Share your feedback, read the show notes and get the links mentioned in this episode below!
So far this year, the main buzzword has been visual marketing, with Facebook and Twitter embracing visual content.
Not only is Instagram a visual platform, it also gives you the capacity to create visual content for other sites.

Right now, 65% of the world’s top brands use Instagram and Jenn says the number continues to grow. You’ll hear why you can reach people more clearly through Instagram than you can with any other platform. Listen to the show to find out what our 2014 Social Media Marketing Industry Report revealed about visual marketing. The images they create for their fans are behind the scenes at fashion shows, photo shoots and great shots of their products. Jenn advises marketers to be aware of this, and make sure that you’re responsive to your followers.
Listen to the show to hear the type of images we used to create some buzz prior to Social Media Marketing World this year.
Jenn states that engagement is considerably higher on Instagram than it is on Facebook, Twitter and Google+. If you receive a lot of comments, it’s hard to reply to every one, but you should at least respond to a few.
You’ll discover how you can run successful contests on Instagram and the benefits you gain from them as a business.
Jenn explains that the only place where you can put an active hyperlink on Instagram is in your bio.

With this being the only option right now, you have to get creative with calls to action within the images you create and your captions.
When Jenn has a new blog post, she creates her own blog post images in a square format specifically for Instagram.
There are many different ways to incorporate your products and services into an image to make it look more native and get better engagement.
When Jenn tests her blog posts on all of the different platforms, Instagram almost always comes out ahead.
You need to take the time to respond to your audience because the people who love your products are likely to become your brand advocates. They share sneak peeks, engage well and take people on tours around their facility via Instagram. These apps allow you to repost an image and they lay a watermark over it to give original attribution. They have hundreds of comments on each of their images from people saying they love their products, but don’t reply back to any.

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