After taking an insight into the Indian market and consumers the well-known online seller finally decided debut in the country. The company might have entered India late because of an unfavorable regulatory environment, but the intent is clear from the first day. The large selection of over 1 million books over 200 categories like friction, biography, management, children’s book etc. Fulfilled by Amazon is a new feature added to indicate that the item is stored, packed and dispatched from Amazon fulfillment centers, and also amazon will directly handle the delivery, returns and customer service. Although other measure e-commerce website currently adapting the new method of   building a marketplace model instead of inventory-based approach model as we have seen in the current changes of its biggest rival like “Flipkart , Snapdeal , Naaptol”. And at last whatever may be the case or who may be the winner, the Indian e-commerce market is going to witness some serious rivalry. The launch of “Amazon.in” is definitely good news for Indian e-commerce sector as well as for the large internet user.
The world largest online retailer currently offering to purchase books, movies, tv-shows but it will introduce other additional category like Mobile phone, Camera in upcoming weeks.



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