CONNECTING THE DOTS

FinConecta is about helping businesses expand. It’s about the future. It’s about where we see finance and technology years from now. Our brand identity represents the process behind FinConecta. The single dot represents the initial stage, one entity, while the transition symbolizes the development of where finance and technology integrate toward a healthy ecosystem.

BRAND MARK

Brand Identity Mark

Our brand mark is bold, impacftul and distinct. Our identity works best in contrasting situations with our primary blue (#3700FD) on a white background. For dark bagrounds the mark should always be white.

BRAND WORDMARK

Brand Wordmark

Our wordmark is sleek and precise. The two entitites of technology and finance are represented in a subtle typographic treatment. The primary selection should always be black and for dark bagrounds the mark should be white.

IDENTITY

The Finconecta Identity System

Our identity system is complete with the brand mark and wordmark working together as one visual. Our mark is primalry used in our blue (#3700FD) and wordmark in black or white. This should remain to keep the brand conistent thorughout materials.

CLEARSPACE

Clearance

To remain consistent the “C” should always be aligned with the mark. Our identity should always be visible with ample space no smaller than the brand mark. Ensure no type, graphics or images interfere.

IDENTITY USAGE

Do not alter the orientation of the logo.
Do not apply effects to the logo.
Do not distort the
logo in any way.
Do not use unapproved colors.
Do rotate or alter the axis of the logo.
Do not adjust the formation of the logo.

Mis-use of the identity

To ensure that the logos are reproduced correctly we have strict guidelines of what not to do with the identity when it comes to graphic treatment and usage.

BRAND TAGLINE

Brand Tagline and Usage

Our brand tagline has several formations and treatments. On instances it should be used on two rows as text and in specific treatments should be used with a large ampersand in our Cornflower Blue (#90D6E6). On photography is should be used a large watermark for visibilty.

BRAND COLORS

Digital_

A

FAIL

A

FAIL

A

PASS

A

PASS

ULTRAMARINE

#3700FD

RGB 55.0.253

CMYK 93.72.0.0

A

FAIL

A

FAIL

A

PASS

A

PASS

SPANISH RED

#EA0029

RGB 234.0.41

CMYK 0.100.75.10

A

PASS

A

PASS

A

FAIL

A

FAIL

PALE AQUA

#B7CBEA

RGB 183.203.234

CMYK 27.13.0.0

A

FAIL

A

FAIL

A

PASS

A

PASS

MEDIUM SPRING GREEN

#00FFB9

RGB 0.255.185

CMYK 70.0.41.0

Gradient_
Spanish Red - Ultramarine - Pale Aqua

CSS: background:rgb(234,0,41);

background: linear-gradient(90deg, rgba(234,0,41,1) 0%,

rgba(55,0,253,1) 50%, rgba(183,203,234,1) 100%);

Ultramarine - Pale Aqua - Spring Green

CSS: background:rgb(55,0,253);

background: linear-gradient(90deg, rgba(55,0,253,1) 0%,

rgba(183,203,234,1) 50%, rgba(0,255,185,1) 100%);

Spanish Red - Ultramarine

CSS: background:rgb(238,0,41);

background: linear-gradient(90deg, rgba(238,0,41,1) 0%,

rgba(55,0,253,1) 100%);

Ultramarine - Pale Aqua

CSS: background:rgb(55,0,253);

background: linear-gradient(90deg, rgba(55,0,253,1) 0%,

rgba(183,203,234,1) 100%);

Ultramarine - Spring Green

CSS: background:rgb(55,0,253);

background: linear-gradient(90deg, rgba(55,0,253,1) 0%,

rgba(0,255,185,1) 100%);

Color Palette

Our colors are bold, vibrant and attractive. Our blue represents the mission of building strong, trusting relationships. The red represents the determined pioneers looking to lead the future. While purple is symbolic to the creative individual looking to disrupt the financial and technology industry. The core colors of our brand should be used in specific scenarios - while digital applications should only use the values indicated. Our print colors compliment how our brand lives on the web and CMYK and PMS values match our brand consistency throughout.

TYPOGRAPHY

Source Sans Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()=?

AaExtraLight
AaLight
AaRegular
AaSemiBold
AaBold
AaBlack

How we look

Source Sans Pro is a geometric sans-serif typeface created by designer Paul D. Hunt. It’s great for headlines and body copy. Its usage is extremely versatile and while its robust, it portrays the brand as bold, dynamic and reliable. Web versions are available through Google Fonts making this an ideal pair with our brand. On specific instances we use Knul Italic only for titles that give the brand extra character.

https://fonts.google.com/specimen/Source+Sans+Pro

PRODUCT & SERVICES IDENTITIES

Primary_
Duotone_
Pixel scale_

Product & Services Identity

Our products are what make us unique and we have specfic guidelines on usage. Each product should only be used in our primary colors as the first choice. We also have a duotone combination which can be used in contrasting scenarios where the services need to be prominent. The first choice shoud be our primary blue (#3700FD) and duotone (#ABCAE9) while secondary would be black or white depending on the background.

ICONOGRAPHY

Construction and Usage

Our brand icons are modern and minimal that can be used to express our concepts. All icons are based on a 6x6 pixel grid that should be scaled accordingly. Our brand Cornflower Blue (#ABCAE9) is used as an accent element to all the icons.

Use these basic graphic design principals when creating compositions that use icons.

  • _Do not compose icons together.
  • _Do not use icons on top of one another to show actions and relationships.
  • _Do not change colors of icons.
  • _Use icons at the recommended size.
  • _Use existing compositions for brand icons.

BRAND POSITIONING

FinConecta is not about the present. It’s about the future. It’s about where we see the business years from now. Creating new experiences that result in a positive journeys. Innovation begin with us.


Create change. Create journeys. Create relevance. Create solutions.

BRAND PERSONALITY

Our voice and personality is a culmination of our mission and values as a brand to build a technology and financial ecosystem. We make sure these characterstics live throughout all our communication materials and consumer facing tools. Our brand personality is built on 3 pillars that distinguish ourselves to our consumers.

Engaging

We are honest and passionate. We are only as strong as our team and they carry the brand throughout. We like to find solutions and in doing so requires creativity which comes from taking bold decisions and risks.

Knowledgeable

We are friendly, approachable and have vast experience in both the technology and financial sector. That’s given us vigor and confidence that translates in our communication. We know at times our tools may seem complicated but we strive to simplify.

Bold

We are not afraid to state our opinion - not everyone will agree with what we have to say but we speak with attitute and thought. We don’t force our opinion but we are clear, concise and to the point.

RESOURCES

Our library provides all downloadable Finconecta logos and icons for digital and print formats.