• HOLIDAY AT HOME: Jim Ellis Automotive Group in Atlanta held a virtual Memorial Day weekend sales event to drive at-home shoppers, and sales, to its digital retailing platform.
  • OFFERING SUPPORT: After Michigan dealer Jeff Elhart had to temporarily lay off some employees during the coronavirus outbreak, he provided mental health support, including a daily video series, to employees and customers to help them through the pandemic.
  • SETTING THE STAGE: Ricart Automotive Group supports the Curbside Concert series in Columbus, Ohio, by supplying F-150 pickups for use in traveling performances. The concerts are helping to cheer up residents who are isolated from friends and family because of the coronavirus pandemic.
  • LENDING A HAND: Grappone Automotive Group expanded its employee loan program to help staffers during the coronavirus pandemic.
  • PLANNING AHEAD: Two dealerships in Huntsville, Ala., are drawing from a rainy day savings fund, which was built over the past seven years to retain and pay employees during the coronavirus outbreak.