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The NOW mission is - To provide value in products and services that empower people to lead healthier lives. In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foods—a Chicago based manufacturer of grain and legume-based products. In 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy.
Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers. NOW's exceptional cost-conscious team of employees then focuses their energies on driving costs down. Natural is Better - NOW is convinced that natural products are better than their synthetic counterparts and produce better results in human health. Therefore, wherever possible, NOW strives to provide products that contain natural ingredients because they are better for their customers. NOW's experienced professional and technical staff formulates their products to be of the highest quality. NOW’s GMP certification covers standard operating procedures, employee training, product specifications, expiration dating, vendor certifications and much more. Whey Protein Isolate from NOW Sports Natural unflavored powder mixes instantly Features branched chain amino acids NOW Sports Whey Protein Isolate is a high quality protein supplement that is both bioavailable and easily digested.


With 25 gr per scoop, the NOW whey isolate protein is very neutral tasting, blends easily and quickly in hot or cold beverages or soups, and is a good price for the quality. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods.
For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Nurturing this competency of value drives NOW's ability to provide high quality products at the very best prices.
NOW has a group of biochemists, chemists, nutritionists, and food technologists who review current science and nutritional parameters, and formulate our products to be effective for the intended use.
Standard operating procedures include sampling and testing incoming materials according to NOW Foods specifications, inspecting manufacturing processes, and testing finished products to specifications. Whey protein features a high concentration of Branched Chain Amino Acids (BCAA's), which are important for efficient muscle metabolism.
Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. Tests include organoleptic evaluation (human senses such as sight, taste, smell), physical testing of tablets and capsules, chemical identity of ingredients, potency and contamination testing by the company’s in-house state-of-the-art analytical testing lab, as well as microbiological testing by NOW Foods’ in-house rapid analysis microbiological lab. These qualities make NOW Sports Whey Protein Isolate an ideal supplement for active individuals.


And while NOW has grown considerably over the past four decades, one thing has never changed – NOW's commitment to providing products and services that empower people to lead healthier lives. NOW's contemporary formulas are designed to meet the health and wellness needs of today’s consumers. NOW uses ingredients that have been tested for effectiveness in clinical trials and laboratory studies. NOW investigates and review clinical studies and other lab studies conducted on their ingredients and their formulas. NOW products are constantly being tested in clinical trials conducted at top universities and research centers around the country and in various parts of the world. NOW products are being tested to determine such things as effectiveness for joint support, quality of life for cancer patients, cardiovascular support, and athletic endurance.



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