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Photos Back   Photo: 1 of 2  Next Associated Press file photoThis undated handout file photo provided by the Consumer Product Safety Commission (CPSC), shows an original Hasbro Inc.
The latest version of the famous toy oven first marketed in 1963 with a carrying handle and a fake stove top is now all curves and purple and snazzy graphics.
Chalk it up as an unintended consequence of the federal government's move to phase out the incandescent light bulb. Initially, news of the death of the 100-watt bulb prompted rumors that the Easy-Bake might be going the same way. The forced re-engineering also handed Hasbro an excuse to give the Easy-Bake - which in the 1960s and 1970s came in the era's popular kitchen decor colors - its most modern makeover yet. The company says the cooking chamber temperature of the new model can reach approximately 375 degrees; the outside of the oven remains only warm to the touch.
Inducted into the Toy Hall of Fame in 2006, the Easy-Bake Oven has become something of an icon, spawning at least one "gourmet" cookbook that includes recipes from Food Network chef Bobby Flay.
Joe Cacciola, president of Fuzion Design Inc., the Pawtucket-based firm that worked with Hasbro on the Easy-Bake's redesign over the last two years, says having to eliminate the light bulb has been something of a blessing.


He says the new heating element allows for more consistent heat - no hotspots near the bulb - and an overall better bake. The first Easy-Bake, manufactured by Kenner, now a division of Hasbro, came on the market in 1963. In 2003, Hasbro introduced a version of the oven without a light bulb, called the Real Meal Oven, which looked less like an oven and more like a microwave. Along with the latest model comes a new line of Easy-Bake mixes; Paolino says they're trendier snacks. 8, 2011 photo, shows Hasbro's newest version of their famous "Easy Bake Oven" seen in Pawtucket, RI.
And - perhaps most shocking of all - it comes with a new instruction: No light bulb necessary. The compact fluorescents that are becoming the new standard for household use are so energy efficient that they're useless in baking a brownie - or any of the other miniature treats the Easy-Bake has been cooking up for nearly 50 years.
Instead, the toy got its 11th redesign, at the heart of which is a new heating element much like that of a traditional oven.


Some families, to be frugal, would use regular, less expensive cake mixes than the Easy-Bake ones, or create their own. There's a pink-and-brown "checkerboard" cake, for instance, along with whoopie pies, party pretzel "dippers" and cinnamon twists. The toy has been given a top-to-bottom redesign, at the heart of which is a new heating element more like that of a traditional oven. The oven has always reflected the times, at least in part: In 1965, Hasbro introduced TV-dinner-like trays that were split into three sections. 8, 2011 photo, Michelle Paolino, vice president of global girls marketing for Hasbro explains the differences in the company's newest version of their "Easy Bake Oven" in Pawtucket, RI.
Wayne Blatchley vice president of Fuzion Design, a company which worked in conjunction with Hasbro on the Easy-Bake Oven's new design looks on.



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