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International Shipping - items may be subject to customs processing depending on the item's declared value. Your country's customs office can offer more details, or visit eBay's page on international trade. Estimated delivery dates - opens in a new window or tab include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared payment - opens in a new window or tab. This item will be shipped through the Global Shipping Program and includes international tracking. Will usually ship within 1 business day of receiving cleared payment - opens in a new window or tab. Subscribe to our blog to receive inbound marketing and inbound sales content delivered right to your mailbox. In January 2012, the New York Giants and the New England Patriots were getting ready for the Super Bowl. While the Giants were getting prepared to beat the Patriots, our own inbound marketing program was generating about 4,000 visits to our website and contributing 100 leads to our business. Blogging drives visitors, so we increased our blogging rate from an opportunistic two to three times a week to five times a week. We later connected our overall content strategy directly to our blogging efforts, pulling content from premium long-form content, using it for blog articles and then promoting the longer content in each of the curated blogs. Ita€™s one thing to create content, but we found that what you do with that content is actually more important.
Herea€™s an example: When you start your program, youa€™re likely to have only a few thousand opt-in email addresses, a handful of blog subscribers and even less friends, followers and connections on social media. Start Today Tip a€“ When you feel like ita€™s not working fast enough or your results are below expectations, resist the urge to stop, change or reduce your inbound efforts.
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Joe Paterno passed away, the Winter Olympics were wrapping up and Apple announced its sale of 37 million iPhones from the fourth quarter of 2011.
If thata€™s your perspective, you should have some expectations for the long-term results of an ongoing inbound program. Initially, we probably did two or three pieces per year, which was much too little to really move the needle. Wea€™ve always had a publisher's approach to content, but wea€™ve adjusted the strategy behind our content publication and content sourcing efforts three times over the past two years to ensure that it drives results. If you remember, you used to be able to push content to groups directly, but now, moderators decide what goes out and what doesna€™t. One of the major challenges is being patient and persistent in continuing your program long enough to see these kinds of gains. So, the content youa€™re creating is going to a small audience of potential prospects, clients and fans.
To the contrary, get in there, double down on whata€™s working and critically evaluate whata€™s not. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. There are smaller items, such as caps and key chains, along with larger ones, including sweatshirts and jackets. So, in light of Throwback Thursday, wea€™re sharing our inbound results from 2012 as compared to our inbound results from 2015.
But, whata€™s even more interesting is how those numbers compare to what wea€™re doing today. If the fit is questionable, if the pain isna€™t acute and if wea€™re not speaking with power, we often ask potential prospects to consider other options. Here are some of the ways wea€™ve continued to grow our inbound program over the past two years.


We also focused our blogging content on more strategic keywords, like "inbound marketing" and "marketing strategy," as well as vertically specific keywords and other highly searched words and phrases that we wanted to be found for when people were looking. Today, we develop new long-form content that is aligned with our keyword strategy on a monthly basis. We found that many of those moderators did a pretty poor job of paying attention to their groups, so the auto posts were falling into a black hole. Now, they have to work on all types of devices, tell a compelling story and be interactive with video, content and experiential options for all of your target personas. Instead of undertaking one long, arduous project, we execute a series of twelve 30-day sprints that allow us to be constantly adjusting, optimizing and upgrading client websites to generate leads. Push past the urge to quit, and be rewarded with similar results to those wea€™ve reported above. Our inbound sales process is designed to weed out potentially bad clients before they come on board.
We actually create more than one long-form piece of content per month, and that has dramatically improved our ability to drive leads, increase our conversion rate and push more sales opportunities into the hands of our revenue team.
LinkedIn also created its own publishing platform for the entire site, which we now take advantage of on a regular basis a€“ for us and for clients. Redoing our site allowed us to focus on conversion points, the visitor experience and making sure that the site was providing us with the inbound results we expected. Once you earn 10,000 opt-in email addresses, over 1,000 blog subscribers and a social media reach that's in the thousands, all of your content creation efforts are touching so many more people, which leads to more visitors and more leads.
In essence, wea€™ve found that inbound programs tend to feed on themselves, accelerating the results over time.



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