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Deutsche Bank expects another double-digit comp decline for Buckle Inc (NYSE: BKE) in June on continued weakness in mall traffic, a lack of on-trend fashion and ongoing headwinds from the loyalty program accounting shift. KeyBanc has cut its earnings estimates for Buckle Inc (NYSE: BKE) as its recent field work suggests weaker comps and greater margin contractions at the company.
Buckle differentiates itself from its often times larger competitors by offering other company's brands as well as its own in Buckle stores. Buckle was founded as a men's clothing store, by the name of Mills Clothing, in Nebraska in 1948 and over time grew into a clothing store, named Buckle, for young men and women specializing in denim jeans. Buckle targets 15 to 30 year old men and women with apparel and other related merchandise, such as footwear, swimwear, sunglasses, jewelry, watches and purses. Denim sales is the core of Buckle, 2010 marked the eleventh consecutive year of category growth as Denim accounted for 45% of sales. Over the last ten years Buckle has grown significantly, with the number of stores increasing from 274 at the beginning of 2001 to 420 at the end of fiscal 2010. Due to the surge of shopping in the second half of the fiscal year created by the back-to-school and holiday seasons, Buckle's performance in the third and fourth quarters is incredibly important to the company's success.
Back-to-School: Because the overwhelming majority of the customers of Buckle's stores (target customers are between 12 to 24 years old) are students in middle schools, high schools and universities, Buckle traditionally gets a significant boost in sales during the end of summer as students shop in preparation for school. Holiday Season: The retail industry typically sees a large boost in sales leading up to the holidays in November and December.
High - Buckle, competes across a highly competitive industry in which consumers are incentivized by fashion, selection, quality, price, location and shopping experience.
High - The retail store industry is always emerging, especially in the trendy fashion scene in which BKE operates. Low - Because clothing offers few alternatives and Buckle offers a wide range of products that align with their target market fashion preferences their is little threat of substitutes. Buckle has a history and a reputation for its denim selection and attention to the individual customer experience. There are many well-established competitors with a larger market share and possible better brand equity than Buckle. Buckle management continue to focus on a realistic growth platform, having recently penetrated the northeastern United States. Anytime I refer to Buckle's "Peer's," "Peer Group," "Comparable," or "Comparable Peer's" I am including the following companies all of which were listed as competitors in Buckle's 2010 Annual Report and unless otherwise noted am referring to a mean average of the companies included. Pacific Sunwear of California (PSUN) - Pacific Sunwear of California, Inc., together with its subsidiaries, operates as a specialty retailer in the action sports, fashion, and music influences of the California lifestyle.
Wet Seal (WTSLA) - The Wet Seal, Inc., a specialty retailer, operates stores that sell fashionable and contemporary apparel and accessory items designed for female customers.

Dillard's (DDS) - Dillard's, Inc., together with its subsidiaries, operates as an apparel and home furnishing retailer in the United States. Bon-Ton Stores (BONT) - The Bon-Ton Stores, Inc., through its subsidiaries, operates department stores in the mid-size and metropolitan markets of the United States.
Nordstrom (JWN) - Nordstrom, Inc., a fashion specialty retailer, offers apparel, shoes, cosmetics, and accessories for women, men, and children in the United States.
It becomes fully apparent when analyzing across its department store peers, how Buckle has truly positioned itself in the marketplace as a boutique retailers with personalized services but yet the platform to leverage department store like selection.
In addition to those listed above Metropark, Forever 21 and Vanity were listed as competitors but were not included in comparison analysis because they remain privately held and principal information remains private. Contact the seller- opens in a new window or tab and request a shipping method to your location.
The dividend, the third in HP Inc.'s fiscal year 2016, is payable on July 6, 2016, to stockholders of record as of the close of business on June 8, 2016. Thus Buckle is able to profit from the image of brands such as Guess, Quiksilver and Lucky Brand Jeans to appeal to young consumers, while at the same time earning high profit margins from its own private label merchandise.
Buckle's proprietary brands - BKE, Buckle Black, BKE Boutique, Daytrip and Reclaim - represented 33% of sales in fiscal 2010.
In fiscal 2010, BKE opened 21 new stores including 2 in New York and 2 in New Jersey, the first in their respective states. The back-to-school shopping season also boosts sales for Buckle's competitors such as Abercrombie & Fitch, American Eagle Outfitters and Aeropostale. Buckle is no different, as the company's fourth quarter sales are nearly $100 million greater than its first quarter sales. With the recent economic slowdown, many consumers of BKE are dipping down into a more affordable price range.
The company sells casual sportswear apparel, including knit and woven shirts, graphic t-shirts, fleece, jeans and woven pants, shorts, sweaters, outerwear, personal care products, and accessories under the Abercrombie & Fitch, Abercrombie kids, and Hollister brands.
The company sells casual apparel; and a selection of accessories and footwear to teens and young adults. The company operates two primarily mall-based chains of retail stores under the Wet Seal and Arden B names.
The company offers a selection of merchandise, including fashion apparel for women, men, and children, as well as accessories, cosmetics, home furnishings, and other consumer goods.
Its stores offer brand-name fashion apparel and accessories for women, men, and children, as well as provide cosmetics, home furnishings, and footwear. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. In addition to its brick-and-mortar stores,[1] Buckle operates an e-commerce website which features a style and trend guide (the "Style Shop") to complement its merchandise offerings. A lackluster performance during the holiday season can lead to extensive promotional selling of leftover inventory which drags down Buckle's bottom line.
Buckle's key differentiators are a lot more easier to emulate through in-person transactions.
It also offers bras, underwear, sleepwear, and at-home products for women under the Gilly Hicks brand. It designs, markets, and sells merchandise principally targeting 14 to 17 year-old young women and men. The company offers denim wear, sweaters, graphic T-shirts, fleece, outerwear, and accessories under the American Eagle Outfitters brand name targeting 15 to 25 year old men and women; and clothing and accessories for kid?s ages 2 to 10 through online under the 77kids by American Eagle brand name and for babies under the brand name little77.

The company?s stores offer apparel and accessories for women and men between 20 and 30 years old across various aspects of the lifestyles comprising work, casual, jeanswear, and going-out occasions.
The company offers clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Old Navy, Banana Republic, Piperlime, and Athleta brand names.
Its Wet Seal stores provide fashionable and basic apparel, and accessories for teenage girls; and Arden B stores offer contemporary collections of fashion, basic separates, and accessories for the feminine contemporary woman. Its merchandise selections comprise lines of brand merchandise, such as Antonio Melani, Gianni Bini, Roundtree & Yorke, and Daniel Cremieux.
The company?s retail stores and Websites sell a range of merchandise, including men?s, women?s, and children?s apparel; and accessories, cosmetics, home furnishings, and other consumer goods. The company offers a collection of apparel, including graphic t-shirts, tops, bottoms, sweaters, jeans, and outerwear, as well as accessories, including sunglasses, belts, socks, and hats. It also provides a collection of Dormwear, intimates, and personal care products for girls under aerie by American Eagle brand name. It also offers casual clothing and accessories focusing on elementary school children between the ages of 7 and 12. As of January 29, 2011, the company operated 929 American Eagle Outfitters stores, 148 aerie stand-alone stores, and 9 77kids stores.
As of January 29, 2011, the company operated 591 stores, including 547 dual-gender stores, 25 women?s stores, and 19 men?s stores located primarily in high-traffic shopping malls, lifestyle centers, and street locations in 47 states throughout the United States, the District of Columbia, and Puerto Rico. The company also franchises agreements with unaffiliated franchisees to operate Gap and Banana Republic stores worldwide. As of January 30, 2010, it leased and operated 894 stores in 50 states and Puerto Rico.[8] Pac-Sun is the most similar retailer to Buckle. As of May 1, 2010, it had 501 stores, including 422 Wet Seal stores and 79 Arden B stores in 47 states, the District of Columbia, and Puerto Rico.[9] Like all the other specialty retail stores, despite having less scale and proprietary products that demand higher margins, BKE is able to surpass Wet Seal in returns and margins. As of March 24, 2010, it operated approximately 3,100 stores in the United States, the United Kingdom, Canada, France, Japan, and Ireland. Further, the company?s online business, AEO Direct, ships its products to 76 countries worldwide.
The company also designs and contracts to manufacture private label merchandise sold in its retail stores.
As of April 8, 2011, it operated 210 stores, including 116 Nordstrom stores, 91 Nordstrom Racks, 2 Jeffrey boutiques, and 1 Last Chance store located in 29 states. You never know what the day will bring, but this piece and its breast pocket will get you off to a very good start.
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