ࡱ> a -jbjbdd ee)VVVVVVVz;;;8;<<zxf<N="p=p=p='?:a?u? ,ަR0V??"'???}BVVp=p=2}B}B}B?Vp=Vp=}BjDVVVV?}B}BߟVV< *; ArN4H0x}B}BVzz$3;zz; Becoming a Fantastic Spokeswoman: Tips & Strategies for Working with the Media  This media toolkit contains information that will assist you in becoming a better spokesperson for CODEPINK and the peace movement. Use these strategies when giving interviews, writing Op-Eds or simply when talking with others about the issues. Visit our CODEPINK Press Room at  HYPERLINK "http://www.codepinkalert.org/pressroom" www.codepinkalert.org/pressroom to see examples of Press Releases/Advisories and Op-Eds. Feel free to print out this manual and distribute at your next local group meeting! I. Media Strategy: An Overview 3-4 What are the goals of your campaign? How will your outreach to the media meet those goals effectively? Who is your audience? II. Media Guide for Events and Actions 5-9 This section has everything from FAQs on the media, tips on how to be a better spokeswoman, how to write a press advisory and get the media to cover your event. III. Other Ways to Get Into the Media 10-12 Info about how to write a letter to the editor, an op-ed piece, a calendar listing, and a public service advisory. IV. Tips for Interviews 13-15 If youre not sure you have the skills to give a live interview, you will feel confident after reading these great tips from media guru, Celia Alario. V. Sample Media CoverageTelling Your Story 16-20 Use this section to tell your story and invite the media into your own community. Dana Balicki is the media coordinator for CODEPINK, if you have any questions please contact her directly at (202) 422-8624 or  HYPERLINK "mailto:dana@codepinkalert.org" dana@codepinkalert.org. She is happy to help with any aspect of getting your voice and experience out there, each womans story is unique and local media LOVE doing stories where there is a basis in the community (you!) I. Media Strategy: An Overview Start by asking the relevant questions! 1. What is the goal of your campaign? (e.g. To bring an end to the occupation of Iraq; to pass a local ordinance against the Patriot Act; to pass statewide legislation funding affordable housing) ( Remember your message to the media must be directly related to the goal; it must be succinct and specific! CODEPINK focuses on policies to promote non-violence and social change; we are doing media work to bring attention to *the message* in colorful, creative ways. National/international campaign goal example: Women Say No to War; specific goal to get 100,000 people across boundaries to support campaign Local campaign goal example: organizing a V-Day event and wanting to fill every seat in the theater to raise much-needed funds ( Identify who can fulfill your campaign goals: If your goal is to end the occupation of Iraq: President and Congress, national policy members If your goal is to pass a local ordinance: Local supervisors If your goal is to get a big turn out at a local event: People in the area 2. Whom do you want to reach? In dealing with the media, it is crucial to figure out who the audience is. The largest national media outlets may be most difficult to get coverage from, but there are many other local media outlets. If we want to influence Congress, for example, then we look at the opinion leading media, such as the NY Times and the Washington Post. If we want to influence local supervisors or legislators, its best to go for local media outlets. If we want to influence the parents who need opt-out info to prevent their kids from getting targeted by the military, we may look for a local newspaper, a school newsletter, or create our own media (handing out flyers, etc.) 3. What is the point of doing media work? To support your campaign! Because you believe in your message, and working through media is one of the best ways to get your message out there! To get media attention, you have to give the media a reason to cover you, by either creating news and/ or piggybacking on another issue/news item. Media coverage doesn't just happen. You can plan for every logistic detail-- mobilize 100 people to take to the streets, create a provocative poignant, witty action-- but if you don't let the press know, no one besides those who happened by will know anything happened. 4. What might be deemed newsworthy? Not every issue is news. News is something new: new legislation, a new product, something that hasnt happened before, controversy and conflict, anything where government officials are involved, celebrities, holidays and milestones (Valentines Day, Veterans Day, 3 year anniversary of the war, # of US troops killed, etc.) In a small community, whats news is something happening locally. In big cities, theres a lot of competition for news, so it works well to piggyback on other events: Bush coming to town, or a counter-recruitment event at a high school. A protest might create news in certain areas if its unusual; in places like San Francisco, where there are protests all the time, protests are not inherently newsworthy. What works best is to really monitor the media in your community and tag onto what theyre interested in. 5. How do you make news? CODEPINK has been effective in grassroots efforts because we respond to whats hot in the media by finding the hot issue, taking a different approach, upping the ante and adding the creative spark! Remember, there is no harm in getting attention for the right cause! ( Have flare and visual appeal, as well as a great message! (CODEPINK always does: Recent examples include protests with giant pink slips, pink statue of liberty outfits, a Karl Rove condom, pink police and pink nurses with songs!) ( Piggy-back on a current news story (Peoples State of the Union event at a local bookstore in Maui got equal coverage to Bushs State of the Union speech on the front page of the local paper) ( Create a hook by connecting to something that has meaning for the news outlets (Stop Global Warming international event might hook into Olympics, winter sports) II. Media Guide for Events and Actions A. Before your event 1. How to get media to come to your event Write a media advisory: headline (in big blaring print), when (date and time) and where (address), what event is, why its newsworthy. Make press calls. 2. How do you write a media advisory? Use the advisory to announce an event, such as a press conference or banner hang, which you would like the media to attend. A media advisory is designed to bring an event to the media's attention and entice journalists to attend, and tells the story behind the action that you would ideally like to see in print. You want reporters to use your succinct summaries to write stories of their own. The advisory should be written in a simple form, including all pertinent information who, what, where, when, why for the event without getting bogged down in details. ( Keep it short! A media advisory should NEVER be more than one page. Include a catchy headline and lead sentence. Identify the newsworthiness of the event: Will you release new research findings? Take a position on pending legislation? Protest recent government action? Be clear about what journalists can expect to take place. End with ###. ( Give one fact or nugget of information to make them want more, but... do not include all the facts of the story. Reporters are advised about an event or happening with the expectation that they will come and cover the story in person. ( A contact name and number for questions should be posted clearly at the top. Advisories are printed on the sponsoring group's letterhead. ( Often a quote from a spokesperson is also included, although most newspapers rarely print quotes used in press releases. The last sentence or two should reiterate the mission statement of the organization announcing the news. ( Special TV and photo editor tip: broadcasters need to know if there will be good visual opportunities. For instance, if you will have pink police doing street theater, or holding a giant pink slip. Under the WHAT, WHERE, WHEN, you can add VISUALS and list your creative visuals. You should also indicate if you will have video, B-roll or a live feed available. Where to send your media advisory: Beat reporters who cover your issue at daily and weekly papers, TV stations, radio stations, magazines, and wire services. Assignment editors - they determine whether a television or radio station (radio stations sometimes call them "news directors") will call a story and also decide which journalist to send. Alter the assignment editor to next day or same day news. Futures editors - They look at news events for the upcoming week and determine whether a television station is likely to cover them. City/metro editor, bureau chief, or national editor - they determine whether a newspaper will likely cover an upcoming event and may decide who to send or pass the information on to the appropriate beat reporter. Daybooks - these are calendars compiled by news wires such as AP, UPI, and Reuters. Newspapers and other services also sometimes have these. Check daily papers for daybooks as well. Radio and TV producers or bookers who schedule for shows that may cover your issue Groups that care about similar issues; ask if they will share their press list with you. The four or five TV news stations, printed press, radio stations that have news and alternative media in your community. Make sure that you really reach out to the media outlets that are read by the people you want to reach; include the ethnic and community press outlets. CODEPINK Central subscribes to an online media database and can provide you with a media contact list for your area. If youd like a media list, email  HYPERLINK "mailto:dana@codepinkalert.org" dana@codepinkalert.org. 3. How to send your media advisory Faxing is still the best way to send your advisory or release to the newsroom. It is best to include the name and title of the reporter you are trying to reach. The title can be important, since reporters often change beats. E-mail is another option, though only if a reporter requests this. Try not to send more than two advisories to the same fax number. This is unnecessary and clogs the machine for other uses. If there are more than two reporters at an outlet or fax number whom you wish to reach, do them a favor and address only one piece of paper to all of them. Blast-faxing or mass faxing can make this difficult, but it only takes one call from an irate journalist to convince you to remove duplicates from your list. You may have to hand-fax your advisory or release to reporters. However, you can avoid this by using a fax service such as Xpedite - this typically costs $1 per page, but the faxes go out immediately. There are also computer software programs, such as WinFax, that can handle modem faxing. This method is much slower than a fax service, but you won't have to stand at the fax machine. Follow-up! An emailed or faxed advisory should always be followed up with a phone call. This is the key part- you need to make your event stand out from the pile of other newsworthy events. It is recommended to send media advisories and make press calls in the morning before news outlets get very busy. The weekend is a bit different; it never hurts to send in the release on a Thursday or Friday and to make your follow-up calls before the weekend. If youre not sure of the attendance and think a story might not be newsworthy, you might not want to do a media advisory. Make Press Calls! Call every media outlet to pitch your story. The media gets mountains of advisories every day! Make yours stand out with a two sentence pitch. What to do when you call: Ask for the assignment desk or the news desk. Say that youre calling from your organization (Hi this is Rae from CODEPINK). Make sure to include the when, where, and why its newsworthy (Example: Hi, my name is...and I am with...I want to remind you that today at 11 am theres a press conference at city hall ). Offer to send them the press release, even though you know youve already sent it. Often the person will give you his/her personal email or fax line, and that way you can send it out again to a real person. Ask pointedly if they or someone from their news outlet plans to attend. Develop a personal relationship with reporters so that theyll get to know you over time and will trust your tips on hot stories, and so youll know who is best to contact about your events. Dont forget to make press calls again on the day of the event (usually before noon is best). 4. What to do right before media arrive at your action or event Plan out your media strategy before the event. Make sure you have identified a Spokeswoman, someone who: knowsyour groupssound bytes (see below) can be comfortable giving an interview (see below) will identify the media as they show up and approach them with press release in handit is obviously preferable for YOUR spokeswoman to give the interview that will be on the evening news, not some random person the reporter decides to interview, but of course, you have no ultimate control over this! The trick is to have someone prepared, right there, and at hand. B. What to do once the media arrive How do you get the media to talk to the right people at your event? Bring press releases with you, ask the press to sign-in so youll have their contact info for the future, and introduce the press to the spokeswomen you want them to talk with. Its really important to choose someone in your group to be a media liaison and to approach the media to introduce herself. Often, the media will take the offer to speak with the people you point out. However, reporters might ask anyone, not just the spokeswoman, What is CODEPINK? so be prepared to say what CODEPINK is about, such as: A women-initiated grassroots organization working for peace and justice CODEPINK is a women-led peace movement working to end the war in Iraq with creative protest. We have over 250 local groups around the country and several around the globe! Working to end the occupation of Iraq Write down a one sentence version so that youre prepared when youre asked Speak from the heart so your word will be moving to the audience listening Have Talking Points on hand. What is a talking point or sound byte? A sound byte is a short way to express what your action is about. Your sound byte will be most effective if it is Short and to the point(15 seconds, 1-2 sentences) Memorable for the way it sounds (rhyming, cultural reference) Memorable visually (e.g.-- have a wire hanger at a pro-choice rally) Expressed in a common language and common values (remember that youre talking to a person you want to relate to, not just a reporter) Addressing stereotypes, perhaps through your choice of spokespersons (military people and veterans, ex.) Spoken from the heart Well-prepared. It never hurts to have a well thought-out brief stement. Practice, practice, practice! Example: Why are you here at this anti-war march? Im here representing every mother daughter and sister on both sides of this conflict who has lost a loved one. I dont believe that our nation gets safer as the grief gets deeper. Im here because there are noble people dying for an ignoble cause (Cindy Sheehan-inspired quote). The more you say to a reporter, the more they get to choose what to use, so if you have something specific to be included, make sure to just say that. (remember KISS: Keep it Short and Simple!) There is no shame in repeating your sound byte over and over again. Sometimes the one little thing that you wish you hadnt say will be the thing that gets quoted, so choose your words wisely, and gracefully repeat yourself. Regardless of the question you are asked, you can always find a way to bring the attention and focusback to your sound byte. Breathe. How do you work the press angle when youre working in coalition with other groups? Get the attention at the event: Be very visual, be pink, have signs at the event. Send out joint press releases, choose the best spokespeople to promote to the media, regardless of which group they belong to, and highlight the group that had taken a lead role in the organizing What if the media shows up late and everything is over and they make your event look puny? Try to get them not to do a story if they come much too late. You can put a positive spin on it by saying that the event is over, and the press can do an interview with someonepreferably a spokeswomanwho is still around. Other ways to get into the media Letters to the Editor in the print media; make sure it relates to a news item and is short (usually fewer than 250 words.) You can use CODEPINKs Letter to the Editor tool on our website to easily send a letter to your local newspaper:  HYPERLINK "http://www.democracyinaction.org/dia/organizationsORG/codepink/pickMedia.jsp?letter_KEY=596&t=GPV.dwt (Note that this tool is formatted for the \"Give Peace a Vote\" letter, but you can fill in whatever text you like when composing" http://www.democracyinaction.org/dia/organizationsORG/codepink/pickMedia.jsp?letter_KEY=596&t=GPV.dwt (Note that this tool is formatted for the "Give Peace a Vote" letter, but you can fill in whatever text you like when composing the letter) Writing Effective Letters to the Editor Follow these steps: 1. Pick a topic that you feel passionate about. Relate it to an issue very recently discussed in the publication to which you are writing. 2. Think of new ways to discuss the topic and present unique solutions to the problem. 3. Write clearly and concisely following the limitations usually given on the editorial page or letters-to-the-editor page. 4. Include your major points within the first few paragraphs. 5. Type your letter and double space between lines. 6. Use your spell check and then proofread. 7. Sign your name and include your phone number and address if required. 8. Mail, fax or e-mail your letter to the address listed for the publication. 9. Keep in mind that most publications verify by phone or in writing that you, and not someone attributing these opinions to you, authored the letter. Tips & Warnings If you don't want your name published, emphasize this outside the body of the letter, either before the letter, following the letter, or both places. Publications rarely edit and, instead, select well-written and grammatically correct letters. Make it easy to publish yours. If your letter is going to be shortened, it will usually be the final paragraphs, so don't save your point for the end. Op-Eds: longer opinion pieces (600-800 words) dont have to relate to a story in the newspaper, but do have to link to a current event (Example: something about Iraqi women pinned to International Womens Day). You can find out how to submit these to the opinion page editor by looking in your paper or calling the newspapers switchboard. Public Service Advisory (PSA): You can also get a PSA onto your local radio station. These are recorded event announcements that are usually 30 seconds long. Here are some PSA examples: Sample #1 from CODEPINK's Women Say No to War campaign: Are you appalled that our country is spending billions on war, while cutting funds for our libraries, hospitals, and schools? Are you heartsick at the suffering of the Iraqi people? Then join me, Margaret Cho, in signing CODEPINKs Urgent Call for Peace in Iraq. On March 8, International Womens Day, Iraqi and American women will hand-deliver your signatures to our elected officials in Washington. Sign on today at www.womensaynotowar.org. Sample #2 from CODEPINK's Women Say No to War campaign: What do Alice Walker, Gloria Steinem, and Venezuelan president Hugo Chavez have in common? They've all signed CODEPINK's Urgent Call for Peace in Iraq, and so can you -- by going to www.womensaynotowar.org. Please help us get 100,000 signatures by March 8, International Women's Day, when we will turn these in at US embassies worldwide, organize local anti-war actions and bring Iraqi women to Washington DC to confront the war-makers. Sign on today at www.womensaynotowar.org. Calendar Listing: To get people to come to your event, you have to send a calendar listing to the calendar editor. A calendar listing is an even shorter version of a media advisory. Often, calendar listings need to be submitted at least three weeks in advance of the event. Sample Calendar Listing: CALENDAR LISTING WOMEN AGAINST WAR EVENT WITH EVE ENSLER AN EVENING OF MUSIC AND SPOKEN WORD AT THE RIVERSIDE CHURCH KICKS OFF RNC PROTEST EVENTS WHEN: Saturday, August 28, 7 PM WHERE: The Riverside Church, 490 Riverside Drive, New York City WHAT: CODEPINK: Women for Peace, Global Fund for Women, the Global Justice and Peace Ministry of The Riverside Church, the Astraea Foundation, and The Nation Institute invite you join us for an evening of music and spoken word to celebrate womens passion, creativity and strength in saying no to war and yes to peace and justice. This Women Against War event will feature Playwright/Performer Eve Ensler; Democracy Now! Host Amy Goodman, Hip-Hop Performance Poet Aya De Leon; Former Congresswoman Cynthia McKinney; Singer Noe Venable; and the young women of We Got Issues! As thousands of Republican National Convention delegates begin to arrive in New York City, lets send a message to the RNC and to the world that the women of the United States are determined to work for a world based on non-violence and respect for all human life - not the war, militarism and aggression that have underpinned U.S. foreign policy since Sept. 11, 2001. FEATURED PERFORMERS AND SPEAKERS: Playwright and Performer Eve Ensler Democracy Now! Host Amy Goodman Former Congresswoman Cynthia McKinney Hip Hop Performance Poet Aya De Leon Singer Noe Venable with bassist Todd Sickafoose And the young women of We Got Issues! TICKETS: $10. Call 1-800-838-3006 or visit http://www.BrownPaperTickets.com/event/407 *This event is part of the Imagine Festival of Arts, Issues & Ideas, a citywide cultural festival, Aug 28 - Sept 2, designed to inspire, instigate and support civic engagement through the arts. www.imagine04.org ### III. Tips for Interviews Whether you are talking to reporters or other media people before, during or after you event or action, its good to have some pointers at hand. Before the interview: Develop your message (Problem, Solution, Action) Control the Frame (Your analysis of the issue, the frame defines whats in your story) Consider getting the opinion of someone outside the immediate group about the clarity of your message. Does it make sense to them? What other details are important? Know you talking points and be well practicedpractice in front of the mirror, in front of your friends, and if possible even in front of a camera. Be familiar with both the short term (this cycle) and long term (campaign) media strategy and how this interview fits into each. Know your audience and know the medium (watch the show, research the reporter, understand who watches). Know the interview format and prepare yourself for the specific type of interview. Choose a focal point for state-shifting (an image, a sound or a body stance); pre- pare for distractions and interruptions Think about what the others interviewed (the opposition) will be saying. Ask the reporter a series of questions LONG before they ask you any! Find out what kind of a story the outlet is doing (how long, what angle, etc). What topics will be discussed in the interview? Who else is being interviewed? Are you live? When will it air? Where will it appear (and can you leverage that for more)? Visualize the results! Warm up your voice and use the music of your voice (tone, intonation, emphasis) Image and posture are very important. Be conscious of how you look and the impact of your appearance on your message. ALL of you is the message, not just what you say! Choose the right clothes: Avoid busy patterns, think polished and a bit more conservative than you usually dress, avoid accessories that are too bright or dangly, be ready for hot lights if youre in studio. Put a CODEPINK button on your shirt below your collar bone so it will be captured in a portrait view. During the interview: Remember you have something important to say. Remember that this is YOUR interview; the reporter needs you for the story. There are no such things as off the record and no off camera remarks! Avoid No Comment responses. It is ok not to know the answer, but refer them to someone who does, and tell them what you want them to know (your talking points!) Don't be thrown off by the question; "discipline" the message. Speak slowly and clearly and avoid pause words (um like uh) Practice the art of bridgingBuild a bridge from the question you are asked to the talking points you have ready to deliver. (Especially important in live interviews!) Practice the art of flaggingmake statements before your talking points that flag for the reporter and editor that what is coming is the key point. (Especially important in taped interviews!) When preparing to answer: Stop, Breathe, Relax, Think, Speak! When answering: Listen, Respond, Expand (ONLY if necessary), STOP! Don't try to explain everything; stay on your key messages. You can often determine the time, place and length of an interview; you can also set the pace of an interview. It is ok to ask the reporter to repeat the question. If you are not doing a live broadcast, it is ok to start over if you make a mistake. (Let them know you would like to begin again.) Know where to look: look at the interviewer, NOT at the cameraunless you are on a satellite talkback style interview, in which case you do look into the camera. When in doubt, ASK where to look. And look at the same place throughout the interview! Know how to hold yourself: if you are standing, straight but not too stiff, no rocking, one foot slightly in front of the other, hands clasped in front or behind you, or on the podium. If you are sitting, sit up straight a few inches away from the back of the chair and watch out for how your clothes may bunch up. Always avoid fidgeting and excessive hand motions, dont tap your foot or your pen, dont touch the mike or your hand piece. For satellite talkback style interviews: assume you are always being broadcast, even before the interview begins or when the host is talking to other guests. Dont be afraid to interrupt the host or other guests that you cannot see. You can request a monitor, but it can be distracting! The movement will not collapse if you mess up your sound-byte! Keep love in your heart, and let it come through in your interview. Let your integrity show! After the interview: Debrief with others; how do you feel about the interview? What did they think? Watch yourself (request a copy or have someone record it!) and evaluate how it went: notice which bytes made it, did they ask the questions you were expecting, did you control the frame, did you stay on message? Leverage the interview! What can you do with the video to further your goals? Practice some more based on what you learned!!! IV. Sample Local Media Coverage Telling Your Story Whether you an individual going to DC or planning a local action in your community, you can help get the word out about your fight to end war and bring justice. This is done by using your local media to tell your story of taking time off from your day- to- day life, and then staying in touch with your local media. If you want to contact the press to tell your story, here are some simple steps: A CODEPINK Activist StoryBeckys Experience getting media attention for her trip to DC to take action with CODEPINK Follow Becky Madden- a fictionalized CODEPINK Activist on her journey to get media coverage for her work with CODEPINK in Washington, D.C. Her bio statement might read: I am a mother of two children, a ten-year-old boy and an eight-year-old daughter. While I always paid attention to the news, I never got more involved in politics than voting. My service was being a nurse. To me, there is nothing more important than taking of the people in my family and in my community. As nurse, I am able provide both physical and emotional care to people who are very sick and to support their families and friends during hard times. When it comes down to it, when your niece is sick with pneumonia and might die, there is nothing more important in than world than making sure she gets better. Yet, I was pulled my own world of care giving as I began reading that more and more young people from Ohio were dying in Iraq. I read about CODEPINK giving Bush the Pink Slip and decided to check to see if my local area had a chapter. I called Roberta, I remembered hearing that the she was against the war; I was drawn to the idea of wearing Pink and using positive images to fight against the war. To me, the fight is two pronged- it is holding our leaders accountable and waking up my neighbors from their apathy. As I become more involved with CODEPINK, my eyes were opened to the true costs of the war. I saw the cuts in health care, the dropping of the after school activities, and the climbing death tolls- both our solider and Iraqis. As soon as I learned about the CODEPINK DC House, I knew that my only option was to take a leave of absence from my job and spend three weeks working non-stop to end the war. I told my daughter that I working to make sure that the world would be safe for her when she grows. Research Becky found that there are two main local papers: The Alliance Journal and the Canton Repository. The Akron Beacon Journal and the Cleveland Daily are longer shots but worth pursing. The broadcast media is based in Cleveland and Becky will give them a try as well. Local radio is conservative so she will call in to them during on-air, live shows and share her story. Her husbands union newsletter will run a column on her trip to DC as will her churchs weekly newsletter. Press Release Becky will send this release to the four main daily newspapers, the Cleveland weekly, and the broadcast media in Cleveland. She will forward this release to the CODEPINK media coordinator ( HYPERLINK "mailto:dana@codepinkalert.org" dana@CODEPINKalert.org) so that they can send it out to a larger media network. The day after the release is sent, she will make press calls. For Immediate Release April 4, 2007. Contact: Becky Madden 330. 555.1212 LOCAL NURSE TAKES LEAVE OF ABSCENCE TO END IRAQ WAR Becky Madden moves to DC to work with CODEPINK Women for Peace (Alliance, Ohio) Local nurse and mother of two, Becky Madden is packing her bags and moving to Washington, DC to join the effort to the end the War on Iraq. Madden, a member of the local chapter of CODEPINK: Women for Peace, was moved by the high number of soldiers dying from Stark County. As a mother and as a health care provider, I couldnt remain on the sidelines in Ohio, explains Madden. She joined CODEPINK just over a year ago after reading about their efforts to give Bush the Pink Slip, by presenting a womans pink slip to those who support the war to symbolically fire them. I was drawn to their use of creative actions during this time of immense sadness to draw attention to this on-going war, remarked Madden. Becky Madden will live in the CODEPINK DC activist house for the next three weeks. CODEPINK rented house on Capitol Hill to enable women to have easy access to hold Congress accountable to ending the Iraq War within the year. In the first month of the house, more than thirty women from across the county- teachers, grandmothers, and veterans- have stayed in the house while they attend Congressional hearings, occupy Members offices, and participate in demonstrations. Im proud to bring the voices from rural Ohio against this war to our nations capitol, says the long time nurse and concerned citizen. Its not just folks from big cities who are against this war. Every time I walk through the grocery story, or pick up my son from football practice, my neighbors stop to talk to me about this war. Nine times out of ten, they are telling to me keep up the fight and thank me for my courage. Im not doing anything special; Im just taking care of my community in a different way. Im using my voice instead of my stethoscope, asserts Madden. CODEPINK: Women for Peace was founded in the fall 2002 as a creative and forceful avenue for women and men to challenge the rush to war. For nearly five years, women from across the country have worked to hold the President, Members of Congress, and local leaders accountable to ending the War on Iraq. The Alliance Chapter was organized in March 2003 after the bombing began in Iraq and Roberta Collins decided to organize her neighbors to oppose the war. Check out CODEPINK online at  HYPERLINK "http://www.codepinkalert.org" www.CODEPINKalert.org Press Calls 1. Becky is calling Nick Hall, international affairs report for the Alliance Journal. Becky: Hi Nick, My name is Becky and I wanted to touch base with your regarding my upcoming move to Washington, DC to work with CODEPINK- the womens peace organization. Nick: Right, I skimmed that release. Becky: Great, so you are aware that I am traveling to DC to work on ending the War. Nick: I saw that and remember reading about CODEPINK. Becky: Good, as a resident of Alliance, I think it is important for the AJ to report on all aspects of the war in Iraq. More than ten of soldiers from Stark County have died in Iraq and my work is important to this community. Your readers need to know that a regular mom, like me, is willing to roll up my sleeves to protect our children. Nick: Thats a good point. Ill talk to my editor and see if we can do a short piece on your last day at work in the hospital, and then have you write on your work in DC. Can we meet for coffee tomorrow? Becky: Definitely. Thank you so much, Nick 2. Becky has been trying to reach Jim, the news editor of the Canton Repository Becky: Hi Jim, this is Becky Madden calling; I am a nurse who is traveling to DC to live and work with a group of women to end the war in Iraq. I will be there for 3 weeks and I think this personal story would be a great piece for the paper. Great to finally get you on the phone. Jim: Yeah, I read your release and I am not sure how relevant your trip to DC is to our readers. People go to DC every day to lobby. Becky: Actually, people dont leave their jobs every day to fight to bring our troops home. And, as one of the main papers for Stark County, it is important that you tell the story of an average mom joining the fight to end the war. Jim: If you do something astounding, I might report it. Becky: Well, I will send you daily updates of my work, along with any photos and youtube clips if you would like. We are a very visually powerful group and often are right in the middle of the action, so it shouldnt be too hard to come up with something you would find of interest. Until then, I will submit a letter to the editor about my work to bring our troops home. Jim: Ill see that it gets published. In DC: Reporting Back Each night, Becky emails three of the best photos and You Tube links to her media contact along with her story for the day**. She then reads her local media on-line to track her coverage. She forwards all local stories to the CODEPINK media coordinator ( HYPERLINK "mailto:dana@codepinkalert.org" dana@CODEPINKalert.org.) Additionally, she encourages her local group members and friends to write letters to the editors supporting her work. To: Nick Hall Fr: Becky Madden Subject: Occupying Sen. Showmes Office Dear Nick: For the first time in my life, I risked getting arrested. I never even drive above the speed limit. Today, I participated in a sit-in at Sen. Showmes office. Sen. Brown ran for office on a platform to end the war in Iraq. Yet, he has made the grand efforts needed in this fight. Myself, along with ten other women, took our message straight to his office. We brought banners, songs, and names of the fallen. When Sen. Showmes Chief of Staff asked us to leave, I said I was a constituent from Alliance and wouldnt leave until I met with the Senator. Four hours later, out of breath from singing, Sen. Showme appeared. We met with him for a half and hour and shared our concerns. He committed to signing onto the Feingold bill to bring the troops home in 2008. While that is far short of our goal, it shows that our presence in his office makes a difference. Please see attached photos. Best, Becky ** Always ask your media contact first (like Becky did) if it is okay to send attachments. Often, reporters will not open emails with attachments if they do not know the sender. Returning Home Becky invites her local media to interview her upon her return home. She invites press over to her house after she returns so they can see her back with her family and she can tell the story of her journey. She shares her stories of the incredible women she worked with, the creative actions she took part in, the various representatives she had meetings and hallway encounters with, and that she is renewed to work in her community to bring the troops home. 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