Page 79 - CMC Hispanic Market Guide 2018

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COMPANY NAME MISSION STATEMENT

55""5E° 5°l‘J“0"5 CVOUP Santiago Solutions Group is a leading business and marketing strategy,
YEAR FOUNDED research 8 analytics consulting firm. We guide clients‘ growth strategies
1000 leveraging facbbased intel including data mining and primary qualitative

bi quantitative research transformed into actionable ‘size ofthe prize‘

PRIMARY ADDRESS scenarios, attitudinal and behavioral segmentations and predictive

99 NE 17" (ourt purchase models. our end goal is to uncover actionable E7 'ownable'

Ft. Lauderdale, FL 33305 segment insights that enhance clients‘ rnarkelirig effectiveness and

318 5095901 F“ 313 3499727 sustainable total growth. We empower clients and agencies with solid
OTHER OFFICE LOCATIONS growth plans, robust brand, acquisition and loyalty strategies across
15101 Vemma W1, SW9 315 markelirig Rs squarely aligned with the highest Roi drivers for millennial
Encyno‘ (A 91,36 multicultural, Hispanic and Total Market.

COMPANY WEB ADDRESS cumggm c|_|Eu1-5

m

AARR 2000 E
COMPANY GENERAL E-MAIL ADDRESS Heaith Net 10 10 :

Quaiter/Pepsico 2011 ,3
2016 CAPITALIZED BILLINGS Hilton Worldwide 2012 E
53 ’”'”'°" lEa'""‘g‘) Teasdale Quality Foods 2012 E
OWNERSHIPICOMPANY AFFILIATION Verizon Wireless 20 12
"‘deP9"d9"‘ CfK MRI 2013
TOTAL NUMBER OF EMPLOYEES Blue Cross Blue Sliield iL—TX (HCSCI Z013
10 Palladium investments 2014
KEV PERSONNEL i<imberly Clark 2011.
Carlos saiitiago 1 Rresident a chief strategist Ca,o,ade,pep5.¢o Z015
(arlos@Sanliag0S0lulion5Cir0up.(0rn
BCBSAAZ 2015
Tatiana Bonillal Business Development
Taliana@Sariliag0S0luli0risCroup.(0m Um‘ 59”” 1°15
Sierra Club 2016
Sparldirig ice 2017
TOP FIVE COMPANY SECTORS \{by revenue)
- Health (are/Pharma/Hospitals
- CPG/HEB/Retail
- Wirele55/Erilerlairimeril/Techriology
- FinancialServices/lnsurance
- Restauranls/Travel/Leisure
TOP TEN COMPANY SPECIALTIES
a - Marketing strategy Consulting - R0i Analytics 5 Econometrics
@Jmm
- Quant B Qual Research - Big Data 8 Predictive Modeling
m hfipj rm M mg a (gym mm ism agmp ms’ - Right-sizing opportunity - Upscale—Affluenls
glow - Customer Experience - Custom Segmentation
- Cien z,Millennials - Offeringinnovation
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1018 CMCHlSPANl( MARKETGUIDE