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Nearly all clients, upon seeing a mock-up of their potential new website, ask this question.
If you want them to visit your website more than once, they are here to see new content (we can help you with that). When you ask your developer to make your website logo bigger, ask yourself – Is this the best possible way forward for my website? By making your website logo bigger, headings, sub-headings, some associated graphics and page text will also have to be adjusted.
When one considers that the average time spent on any web page is about fifteeen seconds (link to Times article) can you really afford to have that third news item or product special drop off the bottom of a laptop or tablet screen? Having a professional graphic designer working on your site, makes anything you want to do with your logo easy. The Minister of Finance, Pravin Gordhan, in consultation with the Minister of Energy and the Minister of Trade and Industry, published the signed notice of the effective date of the Regulation in Government Gazette Notice no.
More recently, on 9 December 2013 the said Regulation 12L was promulgated and stipulates the allowance is for the purpose of determining the taxable income derived by any person from carrying on any trade in respect of any year of assessment ending before 1 January 2020.
This article should be read in conjunction with the references provided which refer to the applicable standards, regulations and approval documentation. In 2009, the then Minister of Finance, Trevor Manuel, announced that there would be tax incentives for those that can demonstrate energy efficiency savings setting the ball in motion to employ the Income Tax Act of 1962 for this purpose. Such tax incentives have been offered since 2009 using section 12i, the Industrial Policy Project Investment incentive for manufacturing-related projects with a 10% energy demand reduction component. According to the schedule of the Regulation, government recognises that it has become necessary to promote the efficient utilisation of energy to safeguard the continued supply of energy and to combat the adverse effects of greenhouse gas emissions related to fossil fuel based energy use on climate change. The Regulation also throws some light on what the funds will be used for from the impending Carbon Tax to come into effect in January 2015 by stating that “the intended purpose of a carbon tax is to mitigate greenhouse gas emissions and also to utilise (recycle) some of the revenue to be generated from such a tax to finance incentives to advance the further efficient utilisation of energy”. Before discussing the processes for claiming incentives it would be good to look at the exclusions as, although they look quite minimal, a number of projects will be excluded and it is important to be aware of this before starting any process. Regulation 6 depicts that a person may not receive the allowance “in respect of energy generated from renewable sources or co-generation, which means energy from waste and combined heat and power, other than energy generated from waste heat recovery”.
The definition in the Regulation stipulates that “A captive power plant means where generation of energy takes place for the purposes of the use of that energy solely by the person generating that energy”. This can be interpreted as an exception to the rule mentioned in 3.1 previously, where renewables is excluded from 12L, with the exception that if such renewable energy is generated for own use and if it constitutes in excess of 35% of the kWhs of energy input in the year of claiming, it will be allowed. Any grant, allowance or similar benefit which is, or was received, for energy efficiency savings by any ‘sphere of government’, of any public entity that is listed in Schedule 2 or 3 to the Public Finance Management Act, 1999 (Act No. This means carbon credit offsets and letters of approval for CDM projects received from entities that constitute a ‘government sphere’ will not be allowed. What is allowed is that a project that has already received a benefit, can be ring-fenced and removed from the equation during the M&V process so that the section of the plant or project which has not received any concurrent benefit can become eligible for the allowance. With all the exclusions and concurrent benefits, the question arises what constitutes a viable opportunity to pursue the benefit of the energy efficiency tax allowance.
Remember, not only large full-scale electrical projects qualify, projects like lighting only, or the insulation of certain buildings on your premises, a major upgrade of airconditioning systems, or drives, even reducing diesel or coal use will qualify.
In addition, except for the energy sources excluded in the limitations mentioned, all other energy sources can be claimed, for instance converting to gas from electricity because of its efficiency ensuring an energy saving, or using less fuel in a vehicle fleet due to implementing energy efficiency measures.
A safe rule-of-thumb is if you can save 1GWh for an assessment year, 12L would most likely be a viable probability for you. It is important to become familiar with the stakeholders involved in regulating and controlling the system to ensure accuracy, credibility and transparency, as well as understanding the requirements by each within the tax claiming process. On the successful completion of the energy efficiency savings project and the tax allowance approval process SANEDI will issue a formal energy savings certificate. Submit the certificate to the South African Revenue Service (SARS) together with the claim for the tax allowance as part of the customary tax returns.
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When I first presented the Rise of the Marketing Technologist, my key exhibit was a kaleidoscope of over 100 logos of marketing technology companies — what better way to viscerally express the awe-inspiring explosion of software in marketing. Ever since then, I’ve itched to take that hot mess of a graphic and organize it, group the products into categories, and reveal some of the underlying structure of this diverse marketing technology ecosystem.
The categories are defined with the rounded boxes, containing logos of representative companies.
Many of the challenges I faced in assembling this infographic felt like a metaphor for what marketing technologists wrestle with every day — given time and space constraints, I could only address a subset of possible categories, and in each category, I could only include a fraction of the vendors offering solutions in that space. There are more categories of marketing software, but I strived to capture the major ones that would be applicable to the largest number of B2B and B2C marketers. Finally, I must give a nod to Terence Kawaja of LUMA Partners, whose LUMAscapes gave me inspiration for how to arrange this landscape. Hard to conceive the work and thought that has to go into something like this but, as a representative of TagMan, we have to say we always find them uncomfortable.
Tags enable almost all the things on this chart – managing the tags means better ability to manage all those things. Your slide impressed upon me the embedded complexity in Marketing, and the many different decision check points customers have to evaluate regarding which assortment of capabilities to leverage for their organization.
This slide strikes me as incredible investment in time, before any customer can begin to build a defensible business case to present to their leadership team. I just poised a question to a few of the groups I belong to on LinkedIn on how much time would practitioners estimates it takes a company to review, evaluate, acquire, and then deploy any, or all of the 40+ capabilities and I would welcome feedback from this community.
Great picture but it should be a one page website on its own with regular updates and addition (e.g. Indeed, this information is effective for marketers and those who are interesting in marketing technology, Just like me.In above list there are very few of them who are belong to 5 star category. Web designers are effectively modern vanity publishers and people like seeing their name (or logo) in all its glory. If it affects the position of more important site content, pushing your latest items below the fold (the bottom of the monitor) they may miss important parts of your site.
This article looks at the Regulation dated 9 December 2013 and the requirements it sets for claiming an allowance for energy efficiency savings, as well as what is not claimable, in terms of section 12L of the National Treasury, Income Tax Act No.
855 of 8 November 2013 as “Regulations in terms of Section 12L of the Income Tax Act, 1962, on the allowance for energy efficiency savings” and declared such to come into operation on 1 November 2013.
It stipulates that there must be allowed as a deduction from the income of that person an amount in respect of energy efficiency savings by that person in respect of that year of assessment. Shortly thereafter the proposed 12L ‘Regulations on the allowance for energy efficiency savings’ were released for public comment by 15 November 2011. Saving energy through its efficient use may in government’s opinion also be considered as a potential successful method to guarantee the efficient utilisation of energy in future. If interpreted correctly, there is promise that government will be ‘recycling’ the carbon tax income towards financing some of the 12L energy efficiency tax allowance. The renewable sources excluded are listed as biomass, geothermal, hydro, ocean currents, solar, tidal waves or wind. This is interpreted as the self-generated energy, albeit from whichever source, is not being fed into the grid, but used within the reticulation system of the respective project or plant for which the energy efficiency allowance is being claimed. Schedule 2 and 3 entities also constitutes a number of organisations that support the energy efficiency industry through grants and benefits ranging from the CSIR, which means the NCPC-SA and its IEE Project, Technology Innovation Agency (TIA), Central Energy Fund (CEF), Eskom, Industrial Development Corporation (IDC), Independent Development Trust, Land and Agricultural Development Bank of SA, Small Enterprise Development Agency, DBSA, EWSETA and many more. However, projects started before the effective date of 1 November 2013 do not qualify, only projects after this date. This is just a subjective sampling, of primarily web-based, SaaS, and digital-centric applications. Some entire categories are intermingling, such as Search Ad Management and Social Media Ad Management, which I indicated with adjacency and occasionally small arrows. For instance, Integrated Suites includes both Hubspot and Unica (now a part of IBM), which serve two very different extremes, from SMBs to large-scale enterprises.
I chose logos over a list of names because I felt it was a better reflection of their respective differentiation.

Terence’s graphics are much more complete than mine, especially because each focuses on a more narrow slice of the industry. This task is particularly difficult when the lines are being blurred with new innovation (Eg. This can be an invaluable resource when people are looking for marketing solutions but are not specific about what they may need. I think specifically about predictive and adaptive analytics models that use customer data to drive very personalized and customer-centric marketing campaigns. While pleased to be on the chart in the first place, tag management is so fundamental as to never fit in one bucket. So, given these buckets, we ourselves would find it almost impossible to pick one to sit in.
I can imagine that took quite a bit of effort to get the logos arranged correctly ?? Well done!
I have looked and dissected this infographic rich on so much information and even more than that: it captures the complexity, diversity of this digital ecosystem, which truly popped up in the last 5 years!
The bigger your logo, the more insecure your company looks – especially if the logo is detracting from (or even dictating) website usability. It should be noted that ‘a person’ referred to in this instance is a tax entity and in effect means that the energy efficiency allowance is not restricted to any industry, sphere of business, or any project and specific energy efficiency initiative – in a nutshell, if you are paying tax you can claim the allowance within the boundaries stipulated in the 12L Regulation. The effective date of 1 November 2013 for the 12L Regulation was promulgated by the Minister of the Department of Energy (DoE), Minister Pravin Gordhan in the Government Gazette of 8 November 2013. Waste heat recovery is defined as “utilising waste heat or underutilised energy generated during an industrial process”.
It is an incentive to up the implementation self-generation in excess of 35% of the requirements of a project or plant. However, Eloqua might make the case that they should be in a Revenue Performance Management category instead of Marketing Automation. Alas, some cross-pollination defied my ability to show it cleanly in two dimensions, such as the intersection of CRM and Social Media Marketing Management into a new generation of social CRMs.
Two products; WebManager which is core website, and BlueConic, which does online customer engagement. Another key area to put into the diagram that is related to MRM, marketing automation, and integrated enterprise marketing is Business Process Management. One of the fundamental questions for marketers is how to get the best return from their budget. There is something for every size company on the lists whether you work with enterprise size business, mid-sized or small businesses. The only reason why anyone returns to your website for a second time is to see what’s new. The 12L Regulation was promulgated on 9 December 2013 in Government Gazette No 37136 and stipulates that there must be allowed as a deduction from the income of a person an amount in respect of energy efficiency savings by that person in respect of a year of assessment. New marketing technologies are being released every week, so any static snapshot like this is bound to be out of date the moment it is published.
Companies that apply a process-centric approach to marketing can empower marketers to be very adaptive to customer needs. The diagram is missing an important disruptive technology – Customer State Marketing.
For most hybrid companies, I placed them in what I perceived as their primary category, although I put a few in multiple for clarity. For years, that sort of work was the domain of consultants, but now there are software-as-a-service offerings that combine market data, consumer behavior data, company data and other factors so that marketers can simulate the results from various marketing plan alternatives and allocate resources across the categories in the diagram in the smartest way and quickly run new scenarios as new data comes in and adjust the plan if needed. Understanding how channels affect one another and impact a campaign overall is key in maximizing resources to ensure positive ROI.

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