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Posted by Dr-PeteIt's been over two years since Google launched Featured Snippets, and yet many search marketers still see them as little more than a novelty.
Why should you care?We're all busy, and Google has made so many changes in the past couple of years that it can be hard to sort out what's really important to your customer or employer. Featured Snippets have more than doubled in prevalence in the past year, and they've increased by a factor of roughly 5X since launch. In August of 2015, Search Engine Land published a case study by Glenn Gabe that tracked the loss of a Featured Snippet for a client on a competitive keyword. Where do they come from?Featured Snippets were born out of a problem that dates back to the early days of search. When Google launched the Knowledge Graph, it was based entirely on human-curated data, such as Freebase and Wikidata. While Google does a decent job of matching many forms of a question to answers in the Knowledge Graph, they can't escape the limits of human curation. Google's solution was obvious, if incredibly difficult — take the trillions of pages in their index and use them to generate answers in real-time. It's not as simple as just scraping off the first paragraph with a spatula and flipping it onto the SERP, though. How do you get one?So, let's get to the tactical question — how can you score a Featured Snippet? If you're not convinced yet, here's another argument for the "Why should you care?" column. The double-edged sword of Featured Snippets (for Google) is that, since the content comes from our websites, we ultimately control it. A while back, I did a search for "What is Page Authority?" Page Authority is a metric created by us here at Moz, and so naturally we have a vested interest in who's ranking for that term. What should you target?Featured Snippets can require a slightly different and broader approach to keyword research, especially since many of us don't routinely track questions. To keep things simple, ask yourself this: is the answer a matter of simple fact (or a "factoid")? Google has essentially decided that this fairly ambiguous query deserves an answer to "What is PPC?" In other words, they've implied the "What." This is fairly common now for industry terms and phrases that might be unfamiliar to the average searcher, and is a good starting point for your keyword research. These dictionary cards are driven by human-curated data sources and are not organic, in the typical sense of the word. One benefit of "Why," "How," and "How to" questions is that the Featured Snippet summary often just serves as a teaser to a longer answer.
Moz ranks on page one for that search, but it still begs two questions: (1) is the ranking page the best answer to the question (in Google's eyes), and (2) what content on the page do they see as best matching the question. Now, we know that, within just our own site, Google is seeing The Beginner's Guide as the best match to the question, and we have an idea of how they're parsing that page for an answer. Although Related Questions have a less dominant position in search results than Featured Snippets (they're not generally at the top), they're more prevalent, occurring on almost 17% of the searches in our tracking data set.
At this point, that expanded content should look familiar — it's being generated from the index, has an organic link, and looks almost exactly like a Featured Snippet.
Interestingly, and somewhat confusingly, that Featured Snippet doesn't exactly match the snippet in the Related Questions box, even though they're answering the same question from the same page. What's the long game?If you want to know where all of this is headed in the future, you have to ask a simple question: what's in it for Google? I think the answer is that this is part of a long shift toward mobile and alternative display formats. Here, the Featured Snippet dominates the page — there's just not room for much more on a mobile screen. Google has to adapt to our changing world of devices, and often those devices requires succinct answers and aren't well-suited to a traditional SERP. How do you track all of this?After years of tracking rich SERP features, watching the world of organic search evolve, and preaching that evolution to our customers and industry, I'm happy to say that our Product Team has been hard at work for months building the infrastructure and UI necessary to manage the rich and complicated world of SERP features, including Featured Snippets. If you are like me, an email is still the most efficient way to have an update delivered to me. Tip: You may want to create a separate email address for all the automatic updates you are subscribing too.
A brilliant idea turned into a tool, Bio Is Changed is a great free tool that monitors people you follow on Twitter and captures whenever they change their bio or profile picture.
Your Twitter friends will be amazed and I am sure there will be some great conversations to follow. While there are many similar services, I think this is the only one that sends email alerts. Zapie is a great premium tool that lets you combine two apps for increased productivity and new automation opportunities.
The post Twitter to Email: 5 Twitter Email Notifications Tools appeared first on Internet Marketing Ninjas Blog.
In this post I want to share why I think Google Shopping could replace organic search results in the future, and how websites can begin to prepare for this. A closer look at Google ShoppingWe've already seen evidence of Google trying to keep users within their search engine with local packs, flights, knowledge graphs, and instant answers. Google doesn’t make it crystal clear that these are paid ads, only displaying a small notification in the top right.
If this had been my search result instead of the typical organic search result, it wouldn’t have been a disappointing experience. Why do I think the long-term plan could be to use the layout of Google Shopping as a replacement for the current organic result? An overall better user experience than most sites — it has familiarity and loads quickly. More intuitive for voice searchThis plugs perfectly in with the development and improvements of voice search and the use of compound search queries, which Tom Anthony and myself discussed in Distilled’s Searchscape series. I thought I’d test this same process out by trying to find a pair of red shoes using just voice search.
Below is how the current search results look for a mobile voice search (on the left) versus search results if you click through to Google Shopping (images on the right). While the above search shows the organic SERPs aren’t producing high-quality results for conversational queries, you can be confident that these types of results will continue to improve. Time and again we've seen Google attempt to reduce the number of steps it takes for a user to get their answer via features such as car insurance, flight comparison, and instant answers. Will the user still have to come to my site to complete a transaction?Initially, yes, the user will have to click through to your page in order to purchase. But in the long run, Google could facilitate the transaction for your business without a user ever hitting a website. What could this mean for webmasters?A change such as this could be a double-edged sword for businesses.
If you own the product:If you own the product (for example, you stock and sell TVs), then you should be looking to give Google as much information about your products as possible to ensure they have the optimal opportunity to appear within search engine results. There may also be immediate benefits, such as getting more rich snippets within search results and an increased opportunity of being featured in answer boxes (and leapfrogging competitors), but this will help future-proof your site. Additionally, we need to start looking higher up the funnel and creating content that will make users come back. Further down the pipeline, if Google decided it can handle processing user transactions within Google itself, you'll want to consider opening up your checkout as an API.
Producing great and useful contentWill Critchlow recently introduced me to The WireCutter as one of his go-to websites. I’ve recently purchased a range of products from pens to printers based on their recommendations. Do you think Google Shopping replacing the current organic search layout would provide an improved user experience?
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On WebmasterWorld, a user has been asking for advice in his battle with a particularly unscrupulous and persistent content scraper. Finally, on Cre8asiteforums, users are somewhat disturbed by Google’s announcement that it will be tracking how long patrons stay at certain real-world businesses; is it an invasion of privacy? Those little blue and white checkmarks have, historically, been coveted like gold on Twitter. Verifying your account requires you to have a few things like a verified phone number and email address, a bio, profile photo, and header photo, and a few other things that make you seem like a real person. Mr_Jefe on WebmasterWorld has been diligently working on a website for years, and a nasty content scraper has been hounding him all the way.
On SEO Chat, user Chedders was contacted by a friend whose Search Console appears to have been hacked. What could be the source of the hack, and is there any way to prevent such a thing from happening in the future? But noindexing is tricky, and if done in combination with some robots.txt edits could result in some unintended consequences. Google may start showing how many minutes people spend at various storefronts and venues soon. Their analysis says that building low quality links with direct keywords in the anchor, on the magnitude of hundreds per week, is the order of the day.
Users on SEO Chat are sharing tips, tricks, and articles about international SEO in this thread! There are a lot of moving parts, so finding ways to organize all the necessary steps is important! The post My Search Console Was Hacked!: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. Most commonly, advertisers starting off with a paid search platform such as AdWords reach their respective audience through keyword targeting. Trek deeper into the wilderness with New York Times bestselling author Dave Canterbury!In this valuable guide, survivalist Dave Canterbury goes beyond bushcraft basics to teach you how to survive in the backcountry with little or no equipment. If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. Submit 5 page Summaryearn $1 for each copy sold.We are looking for a freelance writer who can draft a well written 5 page summary of this (e)book.
The usual columnist is grateful to Alex and Matt for covering for him the last couple weeks while he got ready to defend his MA thesis.
What I mean by that is they (the screenwriting gurus) almost always tell YOU; the girl or guy that just plopped down $300, $350, $500, (and an equal amount or more on screenwriting books) that you need to make sure that your Protagonist has a character arc. Ita€™s a fabulous question, because all too often I see writers take the all-at-once approach: a character has a problem, realizes it, decides to act differently, and is thenceforth cured.
As games continue to mature and become more sophisticated, the expectations for production values become higher. The final reason to consider character development during the development of games is that these characters can become iconic represenations of a brand. If you're not convinced by now that Featured Snippets offer a significant organic opportunity, then today is my attempt to change your mind. At minimum, Featured Snippets contain an extracted answer (more on that later), a display title, and a URL. While extracting answers from sites was certainly uncharted territory for Google, and we can debate their use of our content in this form, there's a growing body of evidence to suggest that Featured Snippets not only haven't harmed CTR, but they actually boost it in some cases. Google does seem to be parsing content fairly deeply for relevance, and they've been improving their capabilities constantly since the launch of Featured Snippets. As with the table, not only has Google determined that a list is a relevant format for the answer, but they've created this list.
There are opportunties across all of page one, in theory, but searches where you rank in the top five are going to be your best targets. I showed in a previous post how we fixed a Featured Snippet with updated data, but let's get to what you really want to hear — can we take a Featured Snippet from a competitor? For example, a question like "How old is Beyoncé?" or "When is Labor Day?" is going to be pulled from the Knowledge Graph. This is especially effective for industry terms and other specialized knowledge that can't be easily reduced to a dictionary definition. Google has expanded dictionary results in the past year, so you'll need to focus on less common terms and phrases. The summary can add credibility to your listing while still attracting clicks to in-depth content. Fortunately, you can use the "site:" operator along with your search term to help answer both questions. If we were willing to rewrite the page just to answer this question (and that certainly involves trade-offs), we'd have a much better sense of where to start.What about Related Questions?Featured Snippets have a close cousin that launched more recently, known to Google as Related Questions and sometimes called the "People Also Ask" box. We're not completely sure how Featured Snippets and Related Questions are connected, but they share a common philosophy and very likely a lot of common code.
It's easy to jump to conspiracy theories when Google takes our content to provide direct answers, but what do they gain? You can still look at your phone screen, of course, but imagine if you had asked the question in your car or on Google's new search appliance (their competitor to Amazon's Echo).
This may not be so much about profiting from direct answers for Google as it is about survival. Therefore I am always on the lookout for new email notification tools to make sure I am aware of important news even when I am too busy or my Twitter feed is too overwhelming. Or at least use labels to easily filter automatic updates out whenever your inbox gets too cluttered.
I think this instills some daily sense of negativity that I don’t appreciate in social media networking. What if, instead of being sponsored ads, Google Shopping completely replaced organic search results for transactional queries? Google’s organic results have dropped product listings and are now showing sales pages for shoe stores. Compare that to Google Shopping, which now matches the majority of my criteria except price. And when they do, the Google Shopping result will produce the best answer to the user's query, getting them to their desired action with the fewest number of clicks.
This seems the logical next step for shopping, as well, once search results are dependable.
Currently, Google Shopping allows users to find more information about a product within Google before clicking through to a landing page to complete their purchase. If Google decided to rank your product more prominently than competitors, its ease of use could see an uplift in sales.
It's likely that measurement would have to be based on impressions and conversions rather than sessions. Rank tracking companies such as GetStat and SEMRush would have to adapt their products to track product listings in the same way that we've seen them improve tracking for local packs and structured data over the last 12 months. This was a requirement in Google’s paid experiment and, as such, could be a necessity to appear here in the future. We should still get structured data in place to reap the rewards now and start producing great content that sits higher up the funnel.
Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! A message appeared in Search Console telling the webmaster that a new owner had been added. Mainstwebguy writes that two-factor authentication has worked like a charm for him – what would be your solution?
Our OP is dealing with a tricky situation, since it would be difficult to add more content to the many pages penalized… but asking them to be noindexed would be a serious blow to their traffic numbers.

ThomasHarvey has uncovered a handy little reference chart that makes basic international SEO much easier. However, with Google Shopping (or product listing ads), e-commerce businesses utilize a product feed as the main targeting tool.
The better the product feed, the more likely your products will reach a relevant audience with the right search. But getting the green light in Google Merchant Center does not equate to perfect targeting. It can be viewed on a wide variety of devices.You are free to make copies for your own use or backup purposes. Using the foundation you learned in Bushcraft 101, Canterbury shows you how to completely immerse yourself in the wilderness with advanced bushcraft and woodcraft techniques.
A commenter in my last article on crafting breakout stories asked for tips on how to demonstrate believable progress during the process of a charactera€™s emotional growth.
In February of 2016, HubSpot did a larger study of high-volume keywords showing that ranking #0 produced a 114% CTR boost, even when they already held the #1 organic position. As content creation exploded, humans could no longer keep up, especially in anything close to real-time, and search engines turned to algorithmic approaches and machine curation.
Ranking #1 certainly doesn't hurt, but we've found examples of Featured Snippet URLs from across all of page one. The team at STAT produced an in-depth white paper on Featured Snippets across a very large data set that showed a similar pattern, with about 30% of Featured Snippet URLs ranking in the #1 organic position. If you're ranking #2–#5 it may be easier to compete for position #0 than it is for position #1.
It's helpful to keep in mind the 5 Ws (Who, What, When, Where, Why) + How, but many of these questions will generate answers from the Knowledge Graph directly.
While human curation can't keep up with the pace of the web, WikiData and other sources are still impressive and cover a massive amount of territory.
They haven't monetized this box, and a strong, third-party answer draws attention and could detract from ad clicks.
There's an even more difficult problem than screen space, though, and that's when you have no screen at all.
In those cases, the Featured Snippet wouldn't just be the most prominent answer — it would be the only answer. However I have nothing against people being interested in who unfollows them and why and can totally see how this can be useful information. Google have already been using Google Shopping ads within search results for a while now, and they recently started testing Showcase Shopping ads, increasing the level of product exposure in a search result. As the potential customer, does it even matter, as long as I find the red shoes I’m looking for? However, compare this to Google Shopping results and you'll see where we could be heading in the future with organic results. Google Shopping, on the other hand, is getting pretty close to the product I may be looking to purchase. And while at the time Google stated they have no intention of becoming a retailer (and I still believe this to be true), we certainly know that Google wants to get the user to complete their goal as quickly and easily as possible, ideally remaining within the Google eco-system.
Based on the current reporting format available for Google Shopping, users may have access to clicks and click-through rate, but as no actual data is being passed to Google Analytics this would likely be reported within Google Search Console. Most importantly, we recommend you get structured data in place (Google’s current preference is for webmasters to use JSON-LD).
It does happen – and it can be nerve-wracking to wonder how it happened and what can be done to fix it or prevent it from happening again.
On Threadwatch, Mr-X observes that discussions about ad-blocking mostly seem to happen online.
Perhaps – on Threadwatch, a user picked up an analysis of current black hat techniques.
But Google has grown so sophisticated that many webmasters believe it can tell the difference between a negative SEO attempt and genuine manipulation. And the more often your ads reach shoppers looking for your product, the greater your chance of improving not only engagement but conversion rate. There are additional steps you can (and should) take to ensure your product feed accurately represents your products. He covers crucial survival skills like tracking to help you get even closer to wildlife, crafting medicines from plants, and navigating without the use of a map or compass. First of all, as Matt demonstrated last week, one must have the desire and the gumption to just do it. A protagonista€™s character arc should progress from happiness to fear to tension (for most of the book) and back to happiness. Story is the result of character development: what happens to the characters as events transpire around them. While these results are anecdotal and may not apply to everyone, evidence continues to suggest that Featured Snippets can boost organic search traffic in many cases. Google has not only parsed the table but determined that tabular data is a sensible format in response to the question.
They're keeping you on their page for another few seconds, but that's little more than a vanity metric. I would have a comparison of products from multiple retailers without even having to visit a website.
If Google decided to monetize this feature, they could look to take a cut from any sales, similar to Amazon and eBay. He also offers ways to improvise and save money on bushcraft essentials like fire-starting tools and packs. With Canterbury's expert advice and guidance, you will learn how to forgo your equipment, make use of your surroundings, and truly enjoy the wilderness. You can't read a review of an adventure game or shooter without seeing some kind of reference to the storytelling, the dialogue, the characters. So, we rewrote the page, starting with a clear definition and question-targeted header:This wasn't the only change, but I think it's important to structure your answers for brevity, or at least summarize them somewhere on the page.
The transformational character arc is the emotional change your Protagonist goes through by the end of your story. In this case, the first organic is pushed down even more, below a set of Related Questions (the "People also ask" box).
A general format of a quick summary at the top, followed by a deeper dive seems to be effective. The transformational character arc is one of the most daunting story elements we have today.
So, the "#1" organic position is really third in this example.In addition, notice that the "#0" (that's the last time I'll put it in quotes) position is the same URL as the #1 organic position. You can check to see how many Reagents you have,so you can make sure you have enoughfor your crafting quests! Also it's useful to write down the Recipe in a chart like this.
The Featured Snippet doesn't always come from the #1 organic result (we'll get to that in a minute), but if you score #0, you are always listed twice on page one of results.(2) They're surprisingly prevalentIn our 10,000-keyword tracking data set, Featured Snippets rolled out at approximately 2% of the queries we track.
This is a better page for people in a hurry and leads to a better search snippet than before. Don't think of this as optimizing for Featured Snippets, or you're going to over-optimize and be haunted by the Ghost of SEO Past.

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