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Snapchat is celebrating the one-year anniversary of its Live Stories feature by striking a partnership with Live Nation Entertainment. Live Stories got its start at last year’s EDC and has quickly mushroomed into a juggernaut for Snapchat, attracting major advertisers to its proprietary blend of crowdsourced video and photos exclusive to the platform for just 24 hours. A key component of the deal will be usage of festival-branded geofilters, the colorful digital decals Snapchat uses to identify the location being depicted in Live Stories. The Live Nation deal will also make available an assortment of official brand marks for Snapchat thumbnail images and behind-the-scenes Snaps.
Live Stories has broadened out to usage by various pro-sports leagues and even to the presidential campaign trail, with both Hilary Clinton and Jeb Bush using the platform to promote events in which they formally announced their candidacies. In addition to Live Stories, Snapchat has also made significant headway with both content publishers and advertisers on its Discover platform, which launched in January.
The ad revenue from both Live Stories and Discover has helped fuel the massive growth of the Venice, Calif.-based Snapchat, with a valuation approaching $16 billion.

In the midst of this weekend’s Electric Daisy Carnival in New York, Insomniac Events took to Snapchat to begin revealing artists set to perform at EDC Las Vegas.
About UsElectronic Vegas covers the ever growing Electronic Dance Music (EDM) event scene in Las Vegas, the entertainment capital of the U.S. Home to some of the most lavish clubs, hotels, and casinos in the world, DJs are taking up residencies at an unprecedented rate, making Vegas a perfect destination for any electronic music lover. If you don’t currently have a SiriusXM subscription, a FREE online 30-day trial is available. Sshiva Tejas M July 26, 2016 Here Are The Top 10 Sets From This Year’s Tomorrowland! Earlier this week, McDonalds became the first company to sponsor a geofilter, allowing Snapchat users at any of the fast-food giant’s stores to illustrate their footage with cute images of its products that essentially double as advertisements. That bodes well for Live Nation, which has built out unparalleled assortment of festivals around the world across a wide variety of music genres, including the recently acquired Bonnaroo and C3 events.

Snapchat is winning with marketers eager to reach hard-to-reach young consumers who predominate on the platform’s footprint totaling an estimated 100 million monthly users. Comedy Central, Vice, ESPN and National Geographic are among the brands contributing daily shortform programming to Discover. SiriusXM is broadcasting sets from the massive gathering of EDM fans all weekend long as Electric Area (channel 52) transforms to EDC Radio now through Monday, June 24. Brij Dalvi July 25, 2016 In Pictures: Tomorrowland 2016, Indeed The Elixir Of Life Brij Dalvi July 25, 2016 In Pictures: The Absolute Madness At San Diego Comic Con 2016!

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