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A critical predictor of success I have seen in Agile transitions is how people define reality. Blue Pill: Remain in his current reality and wake up the next morning believing whatever he wishes.
One of the biggest problems I have seen is that the sponsor of the Agile transition is often the author of the problems. If you are a coach, it’s your job to know where the boundaries are and help clients cross them when they are willing.
Next time you are working with someone, think about their reality and how they see the situation.
Unfortunately too many people see Agile as the goal so that they can blog about it or tell everyone at conferences. All companies need to routinely reinvent, change, and mature to ensure their brands and products are known and desired.
The older demographics, with their values well formed, their experiences codified in memory and rooted in their lives, are adapting to these changes. So a long, long time ago, your customer remembers being with a group of friends as a teenager and hailing a taxi while in the city. The way they communicate, connect, interact and generally live is a result of opportunities they’ve always known and take for granted. Becoming a digital organization or company means changing how you operate, what you focus on, how you produce and how you interact. Digital is an opportunity to create internal and external efficiencies in what is now a 24-hour, always-open global world. Digital is recognizing that we are in a borderless world, where everyone with Internet access is a potential customer. Digital is changing your organization or company to be proactive and engage with customers, members, or stakeholders whenever they want, and by whatever means they prefer. Digital is developing, structuring and formulating your products with the customer experience and voice at top of mind. Digital is immediately and instantaneously delivering your products, services and support in a digital self-service environment that is always ready to provide a helping hand.
Digital is conversing and engaging with your customers and fans while becoming a part of their lives.



Digital is becoming a storyteller and creating an emotional connection, resulting in loyalty and positive word of mouth while moving beyond your product being the representation of “you”.
Digital is leveraging Big Data and recognizing the insights it can provide you when you ask the right questions.
Digital is thinking differently and openly about what will work as the demographics begin to substantially shift. Your challenge is to move forward and create readiness while maintaining your existing businesses and approaches.
That acceptance allows you to set a realistic path forward, keep up a healthy pace of change and transition, and demonstrate results that the customer experiences. The other option is to look ahead three to five years to a period of declining customers and sales, leaving you with less revenue or resources than you have today. It really is a red pill (status quo) or blue pill (willing to take the path) kind of choice. How We Work2040 Digital exists to serve and catalyze clients in achieving new heights and demonstrable results in digital, marketing and business. Recent News> Kevin Novak, CEO of 2040 Digital will be leading a Digital Strategy Workshop for CEOs at the upcoming AAMSE CEO Conference on July 20th, 2016.
Just like the recommendation from one of my favourite management books – Good to Great. In this case, it might be possible to find some local wins with morale, teamwork and productivity. More than half of the executives (CEO, CTO, VP Sales, VP Engineering, CFO) discounted the data. They’re the ones with the purchasing power, the loyalty, and the need to use your products or align with your business. The ability to connect anytime, anywhere with friends, groups, and the like-minded has changed the concepts and ideas they bring to the marketplace, and shape their response to your product or service.
Don’t forget though that those who have adapted can indeed come along with you for the journey. The key to creating that acceptance is to listen actively, engage with them frequently, and demonstrate that you are responsive to what they need, want and think. Our solutions, strategies and approaches are tailored to your business, your market, your organization and your subscribers, members and customers.


Some are major like investment in repaying technical debt and investing in improving productivity.
But you haven’t been here before, and what worked previously won’t likely work now, or in the future. They’re tweaking the way they interact, engage, communicate, connect, purchase and develop loyalty. That learned behavior, that memory, from years ago is still there, but it adapts to what is offered today. They have no previous frame of reference that you can leverage to your previous sales, communication or marketing tactics. And that’s a good thing, because you may see major changes ahead in the next three to five years, and they’ll require a significant investment of time, knowledge, and dollars.
The other shows you reality, with all of the exciting possibilities and benefits that are with us now, or just over the horizon. Sadly, what frequently happens is that  the Agile champions and advocates who want to create a better company leave to find a place with a future. Their frame of reference and their mindset are rooted in what they adapted to when technology didn’t offer what it does today. They may not be completely comfortable with the “new” ways, but humans are survivors, and we adapt.
It leads to a learning organization that is on the road to joy in work and high performance.
What you do and don’t do as a business can and will result in slower or faster customer shifts.
And most importantly, we’ll work with you to develop a customized path and plan that speaks to your unique business needs.



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