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Is the marketing of diabetes health education courses (DHEC) really getting to the right people? Unfortunately studies have shown that back in 2007, 55% of the primary care trusts in the UK reported that only 10% or fewer of their diabetic patients had attended a DHEC. From the information I have gathered to date, the marketing of such courses is a big problem for those providing the programmes. In addition to this, there is the issue of the “quality” of such courses, I have been informed by some of you that their tutors were very poor (in the interest of fairness I must also state that an equal number have said that their tutors were great).
There is also the question of timings: do the courses have to be put on a weekday and run for five days solid?
If you are an individual living with diabetes please spare 15 minutes of your time to fill in my online questionnaire.
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I wanted to attend the course but could not get time of work, hopefully you can sort out that dilemma. All forms of diabetes have been treatable since insulin became available in 1921, and type 2 diabetes may be controlled with medications. Our physicians want you to learn how to conservatively manage the disease more effectively to reduce your risk of complications.
This disease kills more people than AIDS and breast cancer combined and is the 5th leading cause of death by disease in the United States. Well, having worked in the sector that provides these programmes, I have to say that the answer is no. There seems to be confusion amongst commissioners and healthcare professionals on which course they should offer their patients. Hopefully it will give me some new insights that I can use to lobby the health authorities: creating a process that is better and fairer than the one being provided today.

His main interests are in strategy development, social marketing, digital marketing, advertising, consumer behaviour and marketing application. Insulin and some oral medications can cause hypoglycemia (low blood sugars), which can be dangerous if severe. Even those individuals who have lived with the condition for many years and have not yet attended a course should be given the opportunity to do so. Pancreas transplants have been tried with limited success in type 1 DM; gastric bypass surgery has been successful in many with morbid obesity and type 2 DM.

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