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The inspirational author Og Mandino, a former World War II US Army fighter pilot and insurance salesman, overcame alcoholism, wrote 19 books and headed Success Magazine. This book is a collection of tips for people who wish to start businesses, or even, as author Guy Kawasaki claims, other sorts of projects, including nonprofit organizations. This book presents the results of a research project that authors Tom Peters and Robert Waterman conducted from 1979 to 1980. In the book that gave birth to the self-help genre, writer and lecturer Dale Carnegie spells out his plan for getting what you want from other people by changing your behavior.
This book is a wonderful collection of tips that range from the practical (how to prepare a resume) to surprisingly New Age-like mystical talk about the infinite powers of the universe. The Greatest Salesman in the World is a story about an ancient merchant and his 10 mystical scrolls, each bearing a spiritual precept that is applicable to sales success. Kawasaki got his start in marketing at Apple Computer and went on to found several high tech businesses.
The authors began each interview with an open-ended question designed to provoke an unstructured conversation about the meaning of success. His classic text on strategy survived through the centuries and is still as applicable to war, politics and economics today as it was when Sun Tzu first drafted it.



Author Hill was a former newspaper reporter, and he studied law and worked for Andrew Carnegie, whose ideas are reflected in Think and Grow Rich.
After selecting a sample of 43 companies from six major industries, they examined the firms’ practices closely. The authors drew from these highly personalized revelations to extrapolate the qualities that high achievers share, particularly a driving desire to have meaningful impact.
Many translations of Sun Tzu’s manuscript are available, but this one is both attractive and focused. His book is as fresh and relevant today as when it was first published more than a quarter-century ago.
Carnegie developed these principles by drawing from examples of persuasive people in history, such as Abraham Lincoln, and from his own experiences.
Covey managed to repackage an ethical and moral tradition thousands of years in development and make it meaningful to a late twentieth century, secular audience. Recognized as the father of modern management, Drucker forecast numerous pivotal trends, including decentralization, privatization and the development of the information society. Or is it because it has become such a reference that other authors use it as a pillar to build and develop their own theory.


Although they did this study more than 20 years ago, their results provide a model of eight core principles for excellence that are still true for companies today. Most of what you find in this book you will find in Aristotle, Cicero, Benedict, Tillotson and their heirs. He introduced the concept of the “knowledge worker,” a term he employs widely in this fascinating book.
Since there are many great business books which already stood the test of time, picking only 10 books for our list isn’t an easy task, so forgive us if your favorite business book didn’t make the cut. Covey adds a few references to psychology, a twentieth century science, and many to Viktor Frankl, a sage of the Holocaust.




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