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Apple has acquired education-technology startup LearnSprout, Bloomberg reported a bit ago and we have just confirmed. LearnSprout is a three-year-old, San Francisco-based software startup whose online data insights help K-12 educators track students’ performances. According to the outlet The Information, the deal closed last summer and returned investors’ money (just). Apple is working on education tools for the iPad to more aggressively compete with low-cost Chromebook laptops that have been rapidly winning over schools.
Apple has similarly touted its strong iPad sales to educators, but a December CNBC report noted that Chromebooks now make up more than half of all devices in U.S. Today’s children were born and raised in a world of digital convenience, so it’s no surprise that mobile is so popular on the playground. First, the infographic indicates that today’s tots are more mobile than ever, with research showing that half of first-time iPad and video iPod users are children under age five.
In terms of mobile technology in education, the infographic shows that a whopping 1.5 million iPads are currently being used in the classroom and that number is expected to increase exponentially in the coming years. For a closer look at how Apple has its eye on our children’s education, check out this interesting infographic.
MDG Advertising, a full-service Florida advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, creative, digital marketing, print advertising, media planning and buying, TV and radio, public relations, Web design and development, email marketing, infographic design, social media marketing and SEO. This entry was posted on Tuesday, August 28th, 2012 at 9:20 am and is filed under Education Marketing, General, Infographics, iPad App Design and Development. San Francisco-based LearnSprout develops software that lets schools and teachers track students' performance.
LearnSprout launched in 2012—a product of the education-focused start-up accelerator Imagine K12. That made it attractive to Apple, which, in March, was reportedly making plans to revamp its iPad in Education program, in hopes of putting more tablets into the hands of students. The company is expected, sometime this year, to ditch the Apple ID requirement for schools, while also allowing faculty to configure student accounts via iCloud—with parental permission, of course.



The changes follow a disastrous $1.3 billion effort in 2013 to provide an iPad to every student and teacher in Los Angeles. Apple has posted the details of the new iMac line in its March eNews for Education, revealing that the company plans to offer a 17-inch model that would carry a starting price tag of $899 (approx. Apple Insider states that the computing device from Apple is designed for the education sector. In addition to a 17-inch model, Apple is rumored to continue to offer the 20-inch and 24-inch iMac models with a 30 % larger display, twice the memory and twice the storage. LearnSprout, whichA launched in 2012, is already used by 2,500 schools in 200 districts across 42 U.S.
Apple, in a bid to bolster declining iPad sales, has been focusing on the educational sector.
In the last 5 years, social media and portable digital devices have been reshaping the way we learn. The company had raised $4.7 million from investors across two rounds, including Andreessen Horowitz, Formation 8, and Samsung Ventures.
According to Google, educators were purchasing 1 million Chromebooks a quarter as far back as the summer of 2014.
Apple has long realized the potential of the pre-teen set and has targeted them with iPads, learning apps, smart devices, and other mobile tech to meet their educational and developmental needs.
In fact, Apple anticipates providing iTextbooks for virtually every grade level and subject in the future. Apple’s app store already features 900 apps related to autism that focus on improving speech, reading, language, listening, and more.
That fits into Cupertino's plan to expand its mobile education tools: According to Bloomberg, the tech titan will allow students to see interactive lessons and track progress on shareable iPads. The organization, which provides a set of APIs through which developers and schools can transfer student information, quickly picked up customers across the U.S. Apple also plans to simplify the admin experience, making it easier to enroll, manage, and support a large deployment, and reduce the steps schools go through to set up new devices. Apparently, users can take full advantage of an integrated technology and education-related programs.


Both the iMacs are presumed to be available for general public through Apple’s official store.
To encourage schools and students to look to the iPad, Apple debuted a number of education-related tools in iOS 9.3. To demonstrate how digital and mobile technology are gaining momentum with children, MDG Advertising developed this informative infographic. The tech giant already offers extensive free digital education through its iTunesU to more than 1,000 universities and colleges around the world. This is a saving grace to parents of autistic children since these special learning tools previously cost thousands of dollars. To date, LearnSprout provides services to more than 2,500 schools in 200 districts across 42 states, according to its website. Looks like, the company has found a great way of promoting such a model, which is limited to education sales, through its “eNews for Education” newsletter.
These tools included iPad sharing for students, and a Classroom app enabling teachers to direct students through app-based lessons.
It shows how Apple is infiltrating the lives of our children from the cradle to the classroom, as well as how these smart devices are having a real impact on literacy and learning levels, along with the benefits of these digital tools for special needs education. This collection of more than 500,000 free video and audio materials has already been downloaded 700 million times. While devices for augmentative and alternative communication (AAC) have been around for a few years, now 90 percent of these AAC users have an iPad for communication and approximately 50 percent of these users have noticed improvements in their speech.
Other updates included an Apple School Manager to deal with student accounts and courses, and new ways to create and manage Apple IDs. Fortunately, these learning tools are having real benefits in the classroom, with a study showing how an educational iPad app led to an increase in the vocabularies of 27 percent of kindergarteners and 17 percent of three-year-olds. Such success rates bode well for the ongoing development of digital and mobile technology for all kinds of learning tools.



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