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You must have JavaScript enabled in your browser to utilize the functionality of this website. I confess that as I was doing Physique 57 at my house the other night, I totally busted out laughing at myself during the ballet bar shimmy to the point where I had to pause the workout, collect myself and try again. I confess I turn my air off most days when I leave for work just so I can turn it on 68 when I come home.
I confess I bought a dress from a boutique the other day via phone and had to call the girl back after I already purchased it to see how much it was.
I confess that since I joined Twitter I feel like talking in hashtags is totally appropriate.
I confess that instead of bringing up the entire case of water I purchased from the store, I have been bringing up 2-3 bottles a night instead.
Your response to an emergency often determines the impact the situation will have on those around you.
The Home Emergency Pocket Guide is a tool that makes preparation easy and affordable, so you can better protect yourself, your home, and your family.
This guide is a handy reference you will want to keep in your kitchen, medicine cabinet, 72 hour kit and car. While we hope this information is never needed, having it within reach will ensure you respond in ways that increase your safety and security. The Home Emergency Pocket Guide takes an all-hazards approach, organized by event type with tabbed and color-coded sections to help you make decisions fast.


Photographs and illustrated steps walk you through planning, response, recovery and survival for common and uncommon events, with before-during-after guidelines for home preparation, first aid and survival tactics for storms, fires, floods, hurricanes, earthquakes and homeland terror attacks. Like all Informed guides, it is spiral-bound and printed on high-quality plastic, making it waterproof, tear-resistant and alcohol-fast. To launch The AA’s Home Emergency Response product and drive the brand in a whole new direction. The AA’s entrenched association as an automotive brand meant that a move into home assistance demanded a fresh approach.
Our idea was simple; seed a series of fake property adverts amongst the real homes in the Evening Standard’s database. Prospective property purchasers were engaged at the right place, at the right time and in the right mindset.
Each execution served home owners with a timely reminder of the emergencies facing their own home and the importance of The AA’s Home Emergency Response cover. Describe the results in as much detail as possible with particular reference to the RESPONSE of the target audience including deliverability statistics, response rates, click throughs, sales cost per response, relationships built and overall return on investment. Most importantly browsers looking for two bedroom flats in Brighton and loft apartments in Islington were the most gullible.
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Previous roadside assistance communications remained faithful to tried and tested traditional ATL media channels, but in launching the new Home Emergency Response cover (HER) we needed to get people talking.


Registered Office: Lancaster House, Lancaster Way, Ermine Business Park, Huntingdon, Cambridgeshire, PE29 6YJ.
The Home Emergency Pocket Guide™ is a tool that makes preparation easy and affordable, so you can better protect yourself, your home, and your family. Our strategy was to use the immediacy of the newspaper website environment to deliver our creative idea. The drama of destroying picture-perfect homes violently tugged on browsers’ heartstrings and really got people talking online.
Faulty showers and burst pipes……electrical faults and boiler breakdowns and all at a knockdown cost.
Over 1.4million people saw the hoax and an astonishing 44% of those to see the full-page listings fell for it and clicked through to the website.
A burst pipe, for example, will require immediate attention to prevent even greater damage to your home, and is certainly not something you’d be able to sort out yourself.
The average call-out charge for a professional plumber to repair this, including labour and parts, will be around ?90.With Home Emergency Assistance from Best Price FS at just ?89, you can get year-long protection to address this issue and an even wider range of home emergencies.



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