Crisis communication strategies,information on hurricanes sandy,incident command post equipment - Downloads 2016

Clipping is a handy way to collect and organize the most important slides from a presentation. About UsMark Wall Communications is a leading PR & marketing company servicing Taunton, Somerset, the South West and National Companies.
Crisis situations come in many forms from an alleged criminal act, production mistake, environmental snafu or devastating personal tragedy. With years of experience in crafting public relations messages, our communications professionals will take a sobering look at a wide variety of potentially damaging situations for your company and formulate a response to your internal and external audiences. Technology makes today’s news immediate. Our professionals will prepare you for harnessing technology to your advantage as an effective communications tool, in addition to teaching you how and when to respond to negative or untrue comments. Of course, one of the best ways to address crisis situations is to avoid them in the first place. Explanation of Situational Crisis Communication Theory and how it can be applied in crisis management. At the end of every year, media outlets and blogs around the world curate powerful image galleries or compose stories that cause us to pause and reflect back on the year’s top events and headlines. While no one ever knows when a crisis is going to happen, this should not delay the development of a crisis communication plan.
As you form the team, define what each of their roles and responsibilities will be during a crisis, and conduct formal training to practice the decision-making process. During this stage the team must determine the impact the crisis has on the company and the perceptions it may create among your key influencers. Since time is critical in a crisis, you should develop prepared statements and press materials in advance where you can quickly insert the key facts you have gathered, and share immediately when knowledge about the crisis becomes widely known.
For your employees, you will most likely issue an urgent email to the entire company and if possible conduct an all-hands meeting for your spokesperson(s) to share the facts of the situation and how the company is managing it.
If your company has a presence on social media, do not ignore this channel.  It is important to immediately engage with your communities whether they are on Facebook, Twitter, YouTube or any other social media platform. These are just a few of the key elements to consider as you begin to develop your crisis communication plan.


If you already have a plan developed, what elements or processes did you consider to be the most important to include and implement?
Guidelines for development of a crisis management program with details for everyone in the company to understand the importance and value of the plan. When unfortunate situations arise, ineffectively launching into “crisis mode” without a carefully-considered plan of action could prove devastating to your reputation and your bottom line. By preparing a step-by-step plan, your key management team will be able to respond quickly, efficiently and effectively in a structured manner for consistent public communication of your solution to the situation. To do that, we train our clients in half-day sessions designed to help people understand what the media wants and needs to know, and how to avoid falling into traps that can make bad press even worse. From turmoil in the global economy and tragic natural disasters that hit Japan and Missouri, to global uprisings like the “Arab Spring” and the Occupy Movement, 2011 has been another monumental year.
First and foremost, it is important to identify the key individuals within your organization who will be part of this core team. We also highly recommend conducting formal media training to ensure your spokespersons are well prepared to speak publically during the crisis. When a potential crisis situation arises, it is important to gather all of the facts as quickly as possible – who, what, when, where, why and how – and confirm the information with reliable sources.
Once identified, the crisis team should develop an action plan that will include the objectives and goals to achieve, what materials to develop, how to notify all of the key stakeholders, and the plan for providing ongoing staff support and communication. As the crisis evolves, you will need to change your messaging to continually keep your key audiences informed at all times. Depending on the crisis and your organization, you will need to determine what communication channels to utilize in order to accurately and swiftly communicate with your key influencers. When working with the media, you may consider issuing a press release or statement, conducting a news conference, facilitating interviews for media to speak with your key spokesperson(s), or any combination of these options.  Another way to communicate to both your internal and external audiences is by creating a dedicated webpage on your company’s website to share the key facts and provide updates during and after the crisis.
By sharing the same messaging and key facts with them, your fans and friends can help to amplify your messaging during a crisis. If you need additional information, there are a number of resources and books on this topic.


You don’t want to be the company remembered for not responding to the tragic oil spill or publicly addressing tainted pain medication. Our team of cool-headed, rational-thinking professionals will offer expert counsel in proactively preparing a crisis communication plan of action, or assisting you with an effective response during an unfortunate situation. It is the actions a company or an individual take within the first 24 hours that sets the tone for how the media and general public will react.
These individuals will most likely include your CEO, senior executives across your public relations, legal and human resources departments, and other functionaries depending upon the crisis. Consider developing a checklist of the essential questions you will need to ask to ensure you capture all of the information during a crisis.
When developing your messaging, it is important that you share only indisputable facts and how your company is dealing with the issue.
Be sure to monitor conversations closely to identify and dispel any rumors or misinformation as quickly as possible.
The Institute for Public Relations provides some strong suggestions and guidance on how to develop a plan and manage a crisis.
I definitely liked every part of it and i also have you saved to fav to check out new stuff on your web site. You want to be remembered for responding quickly, being forthright and doing everything possible to make amends. By developing your plan now you will be able to react faster and make more effective decisions if and when you are in the midst of a crisis.
With proper media training, your spokesperson(s) should have the ability to effectively communicate these key messages, show and speak about them with concern, and respond to the toughest questions.



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