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25.10.2014
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Life insurance is universally acknowledged as an institution, which eliminates 'risk' by substituting certainty for uncertainty and coming to the timely aid of a family plunged into crisis. Until some years ago, the corporation enjoyed a monopoly status in the life insurance sector.
How has the organisation succeeded in reaching an unassailable position that it occupies today among the financial institutions in the country? As LIC approaches its 50th year of growth, it has become one of the largest life insurers in the world in terms of the number of policies issued every year. In the early 1950s, there were 154 Indian and sixteen non-Indian companies that offered life insurance.
Not only has it maximised mobilisation of household savings by making insurance-linked savings adequately attractive, LIC has never undermined its obligation to its policy holders, whose money it holds in trust.


The Corporation offers a wide variety of life insurance and pension schemes to suit different needs. Being in a line of business that is extremely customer-centric, LIC gives the area of customer relations top priority. The acronym ‘LIC’ has come to symbolise not only insurance in all its forms but also a national entity that invests in projects to improve the living standards of its citizens. However, deregulation of the Indian insurance market and the subsequent entry of new private foreign and domestic players have not dented its huge stronghold.
The segment was nationalised through an ordinance on January 1st, 1956 and the Life Insurance Corporation was established on September 1st, 1956.
It has a unit-linked plan to serve the needs of those who want to link their returns to the capital market, two health insurance plans, four pension plans and a broad range of children’s plans. The Janashree Bima Yojana is a scheme that provides insurance protection to those below and marginally above the poverty line.
To provide accurate, fast and on-the-spot service to customers, post-sales servicing has been made an automated process.


LIC has also taken pragmatic measures to spread the concept of life insurance across the lower income strata.
According to a study conducted by Dun & Bradstreet, an international rating agency, the corporation had the highest net worth and the largest asset base among the top 500 Indian companies for the year 2003.
In the past four decades of growth, continuity and change, the corporation has not lost sight of its social and economic objectives. Most of these plans come bundled with options such as Double Accident Benefit, the Disability Benefit, the Term Rider and critical illness riders to offer greater flexibility to the customer.
Half of the premium is subsidised by the Social Security Fund (SSF) of the Government of India. In particular, it has tapped the rural segments and reached out to the socially and economically backward classes by providing them adequate financial cover against death at a reasonable cost.



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