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05.06.2015
HomepageThe Car Guide is the benchmark of excellence for the Canadian automotive landscape. Subscribe to our newsletter to receive by email weekly reports on the contents published on The Car Guide. Google seems to have their hands in everything nowadays, and this makes many businesses very nervous. But of all their endeavors, there is one that is sure to go live in a relatively short amount of time. However, since Google can see what cars every dealer has, and show all dealer results to the person searching, price is going to be a huge factor. This makes dealers themselves extremely nervous, since Google has never been concerned themselves with providing “content”, the reviews of certain dealerships as well as their specific selling points will not be known unless you search that out elsewhere. Dealerships that were included in the Beta version of Google Cars notes that they indeed did see an increase in potential customers visiting their dealerships, and inquiries online and over the phone. Google makes the majority of their money off of advertising, and for Google Cars, dealers are going to want to tap into this advertising since it is simply so effective. Meanwhile, when that game is being played, for every person Google sends to a dealerships website, regardless of whether or not a sale was completed, Google will be paid anywhere from $10-$25 by the dealership for their “referral”. Google has yet again changed the game up, and oddly it’s not even a game they were playing directly. In an interview with media recently, Mr Rajeev Bajaj, Managing Director of Bajaj Auto, revealed that there will be three new models in the 2015 Bajaj Avenger Range.
The much-anticipated 2015 Bajaj Avenger range is set to make its debut by the end of this month, as the company has started dispatching the first lot of the range to its dealers. The Bajaj Avenger 220 Cruise is expected to look largely identical to the current model, though it will get heavy chrome treatment and a new exhaust pipe.
Though there is no clarity if the company will tune the 220cc DTS-i engine for the new Avenger lineup, slightly more power will surely help improve the bike’s cruising capabilities.
Hyundai Capital UK is a captive auto finance company providing auto lending solutions and financial products tailored to meet the needs of Hyundai and Kia customers, both individuals and businesses. We are committed to enhancing value and improving customer satisfaction through continuous innovation and superior execution. The 2009 Nissan Maxima, which makes its world debut at the 2008 New York International Auto Show, marks a return to the longtime Nissan flagship sedan’s roots as a commanding 4-door sports car – a vehicle that is unique in both appearance and driving feel, with renewed relevance for today’s active and ambitious sedan buyers. High targets were established, including the goal of creating “the best performing front engine, front-wheel drive car in the world,” along with class-leading acceleration, braking, handling, workmanship and cockpit design. To further push the performance envelope, the development team challenged themselves to concentrate their efforts on “emotional engineering” – to experience Maxima with the five senses in a purer, more visceral manner, rather than through CAD drawings and computer simulations. As each designer and engineer set and exceeded higher and higher targets, they realized that confirmation of the results would require validation on the road. While seeking to create a simple-yet-strong presence, the designers of the new Maxima’s exterior also wanted to re-assert Maxima’s breakthrough personality – establishing a “wow” level of style that would clearly distinguish it from segment competitors.
The exterior design theme for the new Maxima is “Liquid Motion” – focusing on the flow of its powerful and beautiful surfaces, like the undulation of a wave.
The powerful Maxima form continues along its profile, with careful layering of the bumper, hood and fender parting lines.
Dimensionally, versus the previous generation, the new Maxima measures the same width at the doors but wider at each fender, which not only helps project a sporty appearance but also allows a reduction in the visual gap between the fenders and wheels and tires. Another new styling feature is the available Dual Panel Moonroof, which is traditionally offered only in luxury segments.
At the rear, Maxima features a new 12-LED L-shaped taillight design, with a pair of side marker bulbs for added visibility during night driving.
Maxima is available in a choice of eight exterior colors: Winter Frost, Super Black, Navy Blue, Tuscan Sun, Radiant Silver, Mystic Jade, Precision Gray and Dark Slate. For five previous generations, Maxima has been built on a front-wheel drive (FWD) platform. In creating driving performance worthy of Nissan’s flagship, the Maxima’s body and chassis engineering teams worked together to create a secure feeling, virtually no torque steer during acceleration and a level of nimbleness that ultimately makes a car fun to drive. A range of enhancements helped achieve these targets, including increasing body rigidity and adjusting the wheelbase and track dimensions. Additional “D platform” enhancements include the use of aluminum suspension links, revised suspension geometry, new technology shocks, revised steering and suspension geometries, a lower engine mounting and application of a new Xtronic CVT™ (Continuously Variable Transmission), all of which contribute to minimal torque steer and improved handling prowess. Compared to the previous generation, the new Maxima offers more horsepower and torque, providing quicker acceleration response and a special “Maxima Sound” – a satisfying, sporty sounding exhaust note. The revised engine features a modular engine design with microfinished crank journals and cam lobes, molybdenum coated lightweight pistons, a resin intake collector, digital knock control, six individual coils (one per spark plug) and a cross-flow coolant pattern. In refining the award-winning VQ-series V6 for use in the new Maxima, engine development engineers focused on three areas – increasing air intake, increasing fuel burn efficiency and lowering exhaust backpressure.
The 2009 Maxima’s 3.5-liter DOHC 24-valve V6 is now rated at 290 horsepower and 261 lb-ft of torque (estimated), increases of 35 horsepower and 9 lb-ft of torque over the 2008 Maxima.
Significant development time was also spent on enhancing the sporty engine sound for an increased “exhilaration feeling.” The new Maxima also utilizes additional sound absorption material and a new “sound creator” to enhance induction sound. All 2009 Maximas come equipped with a revised Xtronic CVT™ with manual mode, tuned specifically for Maxima’s sporty driving character. For drivers seeking the utmost in vehicle control, a new “Ds mode” (drive sport) has been added to the CVT for 2009. Ds mode takes advantage of the CVT’s infinite selections of available gear ratios and is able to select the right gear, the right time, all the time. Available paddle shifters, mounted on the steering column, allow manual transmission shift changes for varying scenarios – such as winding roads – while the driver’s hands remain on the wheel for optimum vehicle control.


Fuel economy is estimated to be 19 miles per gallon City, 26 miles per gallon Highway (final EPA figures to announced at a later date) – similar to that of the 2008 Maxima, despite the 2009 Maxima’s 35 additional horsepower. Maxima’s suspension is designed to be both stimulating and relaxing, combining responsive handling with a comfortable ride.
Maxima’s multi-link independent rear suspension design, also subframe-mounted, offers outstanding handling by minimizing camber change during cornering. Braking is provided by standard 4-wheel disc brakes with a 4-channel, 4-sensor, 4-wheel Anti-lock Braking System (ABS) with Electronic Brake force Distribution (EBD) and Brake Assist (BA). The 2009 Maxima features a new Twin Orifice Power Steering (TOPS) vehicle-speed-sensitive power rack-and-pinion steering system, similar to that utilized on the Nissan 350Z. Another challenge in designing a true sports sedan is creating an attractive, intimate, sporty cockpit feel for the driver without compromising the traditional sedan attributes of passenger comfort, roominess and utility.
The new Maxima’s interior design team developed an interior concept of “Super Cockpit, but with Space” – the feeling of a sports car with controls ergonomically close, yet with ample roominess and comfort for both driver and passengers. Every aspect of the interior layout, including the size and shape of touch points and placement of features, was improved for a better driving experience. To enhance the “cockpit feel” of the new Maxima’s interior, the center console has been raised, and a premium quality feel is provided through the extensive use of soft touch materials, as well as soft, deep pads where an arm or elbow may rest. The high quality feeling is also expressed with “Daytime Illumination” electroluminescent meters, with a special tilting of the tachometer so engine redline is placed at the 12 o’clock position, and extensive use of chrome surrounds for the gauges, vent rings, vent knobs and audio switches. The new Maxima’s three-spoke steering wheel is sport-oriented and its diameter has been reduced (compared with the previous Maxima) for improved feeling. Much development attention was spent on the 2009 Maxima’s driver’s seat, or “the Chair.” The special driver’s seat includes an available manual thigh extension for long distance driving, additional support in the side bolsters for good lateral support during sporty driving, as well as added seat height adjustability. The new Maxima’s front and rear seats share a common design theme for added harmony and cockpit feeling.
The 2009 Maxima comes equipped with standard Nissan Advanced Air Bag System (AABS) with dual-stage front supplemental air bags, front seat-mounted side-impact supplemental air bags for chest protection and roof-mounted curtain side-impact supplemental air bags for front and rear outboard occupant head protection.
Also standard are front-seat Active Head Restraints, 3-point rear seat belts for all seating positions, front seat belts with adjustable upper anchors, pretensioners and load limiters, emergency inside trunk release, Zone Body construction with front and rear crumple zones, LATCH (Lower Anchors and Tethers for CHildren) and Tire Pressure Monitoring System (TPMS). The 2009 Maxima also features a standard Vehicle Dynamic Control (VDC) with Traction Control System (TCS). The 2009 Nissan Maxima will be assembled by Nissan North America Manufacturing Smyrna & Decherd Tennessee Plants. For instance, there is Google Flights which does an excellent job of gathering all available and potential flights for the locations you have searched, being very similar to Travelocity, Expedia, Orbitz, and Kayak.
Google Cars is a service, similar to Google Flights, where you simply put in the make, model, and year of a car you hope to purchase, and Google will give you the results of all the dealerships within your vicinity where you can purchase said vehicle. That being Google can scan every auto dealer’s website and see what vehicles are being offered and where. It sort of cuts short a salesman’s approach  and sales pitch, since they will never have a chance to say a word to influence the buyers decision. What this is likely to cause is a difficult climate for dealerships to compete with one another. So as Google is known to do, it increased traffic, which as a result, can help to lead to an increase in sales. Those that don’t will not be able to compete, since a great portion of those who search online, use Google.
In the end, this is a cost the dealers are willing to pay since the customers Google sends their way are indeed serious, meaning the likelihood of a sale being completed is fairly high. That just goes to show how influential the information they are able to gather and generate can be. Just so you know, the 220cc DTS-i churns out 19bhp and 17.5Nm in its current state of tune. Yet midway through the development of the new-generation Maxima a mulligan was indeed granted. The look starts with Maxima’s aggressive stance and powerful fender volume, which is not unlike many exotic sports cars on the market today.
The large, wraparound L-shaped headlights add a unique dimension to the overall design, while the light surrounds suggest a powerful “turbine” appearance of energy and strength. The polished, elegant motion spreads from the deep-waisted rear fenders through distinctive Maxima-style C-pillars and high trunk lid.
Maxima’s dynamic performance stance is accented by 18-inch and available 19-inch aluminum-alloy wheels with low-profile performance tires. The Dual Panel Moonroof includes a front section that moves like a normal moonroof (positioned farther forward than typical), with a very wide opening to provide an open-air motoring feeling.
Yet with the new Maxima’s development team everything was open for discussion, including the benefits of front-wheel drive versus rear-wheel drive (RWD). Body rigidity was increased by 15 percent and front strut mounting rigidity was increased by 100 percent, with all-new structures added to the engine compartment and additional reinforcement applied to the instrument panel structure. For 2009, Maxima again features a standard 3.5-liter VQ-series V6 engine, enhanced and refined to take its driving performance to new levels.
Also utilized are a Continuously Variable Valve Timing Control System (CVTCS), a variable induction system, a silent timing chain and electronically controlled throttle. Steps utilized to improve air intake included increasing intake manifold collector port diameter, adding a second power valve in the intake manifold, changing intake collector material to resin for less mass and more flow, redesigning the shape of the intake valves and increasing the throttle chamber diameter.
Noise, vibration and harshness (NVH) performance has been improved through a number of measures, including adoption of a new six-point engine mounting system.
The Maxima development team finessed the previous CVT design to improve responsiveness and strike a balance between sport and comfort, ultimately creating a transmission that provides a true synergy between engine and transmission, along with smooth, responsive and efficient operation.


An X-type upper cowl structure helps establish front body rigidity for suspension mounting. The rear shock absorbers and springs are separated for minimized friction and the shocks are in line with the center of the rear wheels, providing excellent damping and minimal harshness. The system features high accuracy gear, which is designed to offer improved high performance response, along with ease of driving at low speeds and a stable feel at high speed. Maxima Sport and Premium Package models feature a unique “parallel” pattern steering wheel stitching (versus the traditional baseball-style stitching) for enhanced grip. The new Maxima’s seat height is 0.8 inches lower (at its lowest setting), which also enhances the sporty driver’s feel. The front seatbacks include a new slim, sculpted design, resulting in additional rear passenger knee room.
There is Googles Autonomous vehicle program which is sure to make car manufacturers a little uneasy considering the tech giant is getting their hands dirty shaping the future of that industry.
If all of a sudden, you can see the various prices for a specific vehicle, is it likely you are going to even consider purchasing a vehicle from a dealer where it is more expensive? People looking to buy a car will most likely view the first 3 or 4 that are the cheapest, and visit those dealerships. Not to mention, before making any decision over a purchase, people tend to do their research first to make an informed decision. In an online world, where everything we search, view, and listen to is recorded, if we are not looking to buy something, we’re being looked at for what we’ll buy in the future. The 220 Street version seems to have taken its inspiration from the Harley Davidson Street 750 with the identical all-black body paint. Rather than continue with an evolution of the previous highly successful Maxima design, the creators of the 2009 Maxima stopped and rethought the entire direction. Members of the development team traveled to Germany’s famed Nurburgring Nordschleife circuit – not coincidentally the site of much of the GT-R’s performance development work – to test Maxima prototypes. The upturned headlight shape combines with a wide grille, large bumper opening and bulging “catamaran-style” hood to give Maxima a formidable expression, setting the tone for the rest of the vehicle. There is also a fixed translucent rear section that provides light to rear seat passengers. Although there are well-known advantages of RWD in terms of sporty handling, it was ultimately decided that by switching Maxima from its previous platform to Nissan’s new “D platform,” which was first introduced on the current Nissan Altima Sedan, Hybrid and Coupe, the target Maxima performance could be delivered – without giving up the added FWD benefits of lower costs, lower weight and enhanced roominess versus a RWD platform.
Maximas equipped with the Sport or Premium Packages feature a panel behind the rear seat that improves torsional rigidity by 17 percent versus models with a fold-down rear seat (a rear trunk pass-through is utilized with this panel).
The system, which replaces the previous generation Maxima’s four-point mounting, includes upper and lower torque rods, high rigidity front and rear aluminum brackets and front and rear switchable control mounts to improve NVH performance under high engine torque conditions. Whether it is upshifting through the gears while accelerating, or automatic engine braking (downshifting) when coming into a corner, Ds mode is able to match vehicle speed and engine rpm with the driver’s intended acceleration input. This also allowed a cupholder to be placed to the right of the shifter device, not behind it. The seat is also available with heating and cooling functions and premium leather-appointed surfaces with special stitching. However, even though those websites were trusted in the past to provide the same, if not, better information, as far as an authoritative voice for anything is concerned, Google is top dog. Dealers don’t have to worry about advertising as much, since Google would essentially take care of that.
Perhaps it would be if there were additional services being offered, but these will not be shown in the results.
In the end what this will cause is for dealerships to essentially be forced to go into price wars. With that being said, you can imagine how if Google made it very easy for a person wanting to buy a car, find said car, it would behoove dealers to play the game with Google. It is quite literally the perfect marketing strategy, and one Google is not failing to utilize. If you live in Colorado, and are in need of a Brighton Transmission Repair, be sure to check out the AAMCO location nearest you! Special attention was placed on body rigidity, suspension and steering, along with honing Maxima’s competitiveness against some well-established European sports sedans.
Maxima’s new stance is created by a slight reduction in wheelbase and overall length, along with a wider front and rear track. Ds mode, combined with the sound creator, creates an emotional experience not available on any other CVT vehicle. A new strut tower brace also contributes to Maxima’s improved steering precision and rigidity. The transmission’s manual mode gate has been moved toward the driver for a more intuitive action.
With all the information Google gathers on consumer behavior and trends, dealers won’t have to guess at what they should keep in stock since they can tell what people in their area are searching for. The results won’t mention how one dealership has great customer service, while another offers extended warranties or a free year of gas. The Dual Panel Moonroof includes dual power sunshades for both the front and rear glass sections, adding a level of convenience. But most services being offered by a dealership can be had elsewhere, thus eliminating the need to go through specific dealers for their specific “special” offerings.



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