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The company's low penetration rates in developed countries, where health and fitness trends are growing, give Fitbit the opportunity to expand, Deutsche Bank said in an analyst note.
The success of Fitbit's newest products, which accounted for about 70% of revenue in the first quarter of 2015, is expected to increase research and development costs, up to $220 million in 2016, from $52 million in 2014, analysts noted. Additionally, Fitbit is in a very competitive market, where consumer's preferences are still not solidified, which may lead to rapidly changing trends, Deutsche Bank said.
Smartwatches are also a competitive threat to Fitbit, but not the Apple (AAPL) Watch, due to its price. David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar. David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.


In July, we published advice recommending investors to stay clear of the chaos and wait for the stock price to stabilize before taking up a new position. Finally, Fitbit’s commitment to ramp up research and development, plus increased spending on marketing, will drive growth in forthcoming quarters.
With these factors and technical analysis in mind, we advise investors to accumulate the stock on weakness and sit back to pull in long-term gains. The stock market remains overvalued and highly volatile, with many triggers lurking for a correction.
Fitbit conducted an initial public offering in June that was the third biggest IPO of 2015, raising more than $732 million from 36.6 million shares at $20. Now that the stock has fallen back to earth and trades at about $38, many analysts are trumpeting the stock as a great bargain now.


My candidate for the most dangerous stock right now: Fitbit (FIT) , maker of wearable fitness-tracking devices. Predictably, the hyperventilating media coverage pushed the stock to a peak of about $52 in August for a gain of about 74%. The stock slipped more than 8.5% in trading today, declining below the key $40 mark early on in the session.
Under these circumstances, it is unsurprising that FitBit should bare the shot-term cost to get through the transition from its early growth stage.



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Author: admin | 12.02.2014 | Category: Stock Traders


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