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admin | Category: Male Dysfunction Treatment 2016 | 12.06.2014
When checked, Shutterstock's safe search screens restricted content and excludes it from your search results. The theory behind Event Driven Marketing is that the most productive message is one that is relevant to the Customer and based on what’s going on in their life at that moment in time. A Trigger is a circumstance that has happened to a Customer today but which is not necessarily significant. Significant Birthday and  any kind of Customer activity for which there is a known, scheduled date.
The timescale for communication of a scheduled Event can be a window anything from 5 to 30 days or even more. The timescale for communication of a Significant Event is usually quite short – usually only 1 to 2 days. A single, significant event may tell us something about a customer, but sometimes Events happen in groups and the sequence and combination of these events can tell us a lot about the behaviour and circumstances of the Customer. Lifecycle Events are very similar to behavioural Events and can sometimes be detected in the same way.
I understand that you have simply copied the Wikipedia article on EDM and pasted it into your blog.
In this context, an “Event” is defined as a detectable change in an Individual’s circumstances, today, which is relevant and significant, either in fact or in their mind.
They can lead to a measurable change in a customer’s normal behaviour, state of mind, personal circumstance, or interaction pattern.


EDM expands the relationship with customers by monitoring them (and their personal or commercial situation) on a constant basis and responding immediately to relevant changes in their circumstances.
After this, the effectiveness drops rapidly (typically response rates drop at 60% per day). For example, a Customer may have a Large Deposit and this would be of interest, but a Large Deposit followed by a Large Withdrawal and then a Salary Stop (within a short period of time) may signify something much more important such as ‘Redundancy’. Their value is undoubted, with one Dutch bank claiming that 55% of ALL product sales they made were from customer Events based on Lifecycle changes. If you don't know what a tunnel server is it is a server where you have your own tunnel and it teleports you somewhere.
It offers a reason to communicate with the customer, with a relevant proposal, at the right time.
This includes monitoring both their transactional behaviour (as is done in direct marketing) as well as their life or business circumstances beyond your immediate transactional relationship. A Super (or behavioural) Event is a situation where a series of circumstances happen to a customer within a specific period of time and possibly in a certain sequence. For the cube it is survival so when you choose your tunnel it will teleport you somewhere else is the world! Events increase the knowledge, understanding and information about a customer that enables the marketer to make better, more informed decisions. However they can be extremely useful when considered in combination with other Triggers or Events (see behavioural Events below).


Thus a Trigger satisfies the standard Event criteria of Individual and Today but fails in terms of Significance. These circumstances can be combinations of such things as Events, Scheduled Events, Triggers (see above) and even other Super Events. Event Driven Marketing (EDM) is synonymous and exactly the same as Event Based Marketing (EBM). It should be noted that the timescale for communication of a Trigger can be anything from instantaneous to the maximum of a day or so. Their best use is for actions that are completely automated and which require no human intervention.
Thus they can be programmed to fire whenever a defined circumstance occurs, and provide a clear result. Thus the event satisfies the standard Event criteria of Individual and Significant but fails on Today.



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