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admin | Category: Male Dysfunction Treatment 2016 | 04.08.2014
Taco Bell launched a mobile marketing campaign in an effort to develop another channel to communicate with their most loyal customers. The restaurant’s mobile marketing campaign was promoted to customers through traditional media such as radio, television and print, generating 13,000 opt-ins within the first five weeks.
Papa Murphy’s launched a mobile marketing campaign pilot with the goal being to bring more customers to their Kansas City locations.
A 16-store franchise of Subway restaurants in the New York region launched a mobile marketing campaign to increase repeat business with their customers.
The franchise after a few months had generated a database of 5,000 customer mobile phone numbers. Dunkin’ Donuts ran a mobile marketing campaign in the Boston area, encouraging customers to opt-in to mobile offers. It was then found that customers that gave their email addresses through SMS, opened the restaurant’s emails 10-20% more than customers that opted-in through other methods.
Subscribe by EmailSubscribe to Tatango's SMS Marketing Blog to receive great SMS marketing content delivered right to your inbox. By using in-store signs, tent pop-ups, and an online opt-in form to advertise their new mobile marketing campaign, the restaurant was able to build a 16,000 person mobile customer database.


The highest redemption rates Papa Murphy’s saw was with a $5, 3-topping pizza, which generated a 17.9 percent redemption rate. During this period, the Subway franchise sent out 13,000 mobile promotions, averaging a 9% redemption rate, which was significantly higher than the 1% redemption rate Subway experienced with their direct mail campaigns. The mobile marketing campaign was advertised on local radio and through mobile internet ads.
In addition to the fact that these customers were more likely to open the emails, it was also found that these customers were 8-10% more likely to click on the coupons within the emails. The mobile marketing campaign has since expanded across 26 other states, and is estimated to have more than 100,000 mobile subscribers. Customers in the restaurant were encouraged to join the restaurant’s email marketing program by sending an SMS message with their email address to the phone number 35505.
This one mobile offer increased sales for this franchise during the three week period by 33%. Interested in figuring out how many SMS subscribers a restaurant should be able to acquire for their mobile marketing campaign? Not only did this mobile offer get a 19% redemption rate, the fast-food chain generated $14 in new sales for every $1 they spent on this campaign.


After the first mobile offer, 17% of recipients forwarded or showed the offer to a friend, 35% considered themselves more likely to buy lattes and coffee from Dunkin’ Donuts in the future, and Dunkin’ Donuts restaurants in the Boston area experienced a 21% increase in store traffic.
53% of recipients surveyed after the mobile campaign remembered receiving the SMS message from Bulmers. This opt-in method now accounts for 5% of all new customer email addresses added to the restaurant’s email marketing database. More importantly, 25 percent of recipients purchased a cider from the suggested pub, and 53% purchased a Bulmers from another pub recommended by the clicking on the link in the SMS message. Check out this blog post where you can learn four ways to quickly improve your mobile marketing promotions.



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