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admin | Category: Ed Treatment San Antonio | 05.09.2015
It’s the start of the 2012-13 school year, which means students are returning to journalism programs around the country.
Miranda MulliganSeptember 5, 2012Miranda Mulligan: Want to produce hirable grads, journalism schools? Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter. Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution. The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age. Growing demands for journalism training will come from institutions that are eager to reach and engage the public. However, with the ongoing explosive growth in social media and mobile devices, journalism is being disrupted in big ways and journalism schools are also caught unprepared.
The answer to this plight of journalism education is to expand the curriculum focus from training journalists for news media to include training content producers and marketers for institutions.
Today, institutions have an unprecedented array of channels to directly reach mass audiences, altogether bypassing the news media. Institutions thus have the need for trained people to produce and market contents that engage audiences. Without relying on the news media, what does Jane need to learn to reach and engage her target audiences? Mobile content gathering: techniques in using smartphones and mobile devices to collect and share multimedia contents at events. Digital storytelling tools: use popular tools to create features such as audio slideshow and data visualization. Enter your email address to subscribe to this blog and receive notifications of new posts by email.
The team established the program at the West Roxbury Academy, a Boston Public high school, and the club published the high school’s first ever newspaper last November.
In deciding to undertake this ambitious project, Pattani explained in the project proposal that an schools have increased curriculum expectations and decreased funding for extracurricular activities.
Since we started the project in September, we have continued our work with the students throughout the academic year.
It has been challenging to adopt the role of a teacher, especially since Allison, Prasanna, and I are only a few years older than these high school students.

I certainly hope some of students are inspired to become journalists or at least gain some respect for the profession. In the first few weeks of the program, we went into WRA with slideshows and formal lesson plans.
My favorite moment in the program so far was when a student called a local restaurant, asked for the owner, and set up a time for an in-person interview. The College of Arts, Media and Design is a vibrant community where the creatively-driven are encouraged to push boundaries in communications, design, and the arts. The Northeastern Center for the Arts inspires creative leadership and contributes to the cultural life of Northeastern University. As the media industry continues to evolve, how well is new talent being trained, and how well are schools preparing them for the real world? Teach them to codeThe executive director of Northwestern’s Knight News Innovation Lab says j-schools need to teach students to be open-minded about their skills — and that means learning at least the basics of programming. To stay ahead of the curve, a journalism program needs to expand its curriculum focus to include content training for institutions, and to offer such training to both degree and non-degree students.
This monopoly made news media a stable industry with steady needs for trained employees – reporters, editors, photographers, designers, etc.
Everything was established, stable and predictable – jobs were there, curriculum was created, and sub-disciplines were well-established (photo journalism, magazine journalism, etc). For one thing, how can we convince a student to choose journalism as his or her major when all we’ve been hearing is newspapers being closed, reporters losing their jobs, and newspaper reporter being ranked the worst job in 2013? It combines the approaches of professional journalism and brand storytelling to create, curate and share information, looking to engage and educate the brand’s target audience with relevant content, but without being too ‘salesly’. Let’s consider the needs of Jane, a fictional but typical staff member at a small nonprofit organization. The best Jane could do has been to write a press release which the media seldom picks up, and to post some textual information on their website, which is a simple site created by an intern a few years ago. One of the requirements for the University Scholar program at Northeastern is to perform 100 hours of community service. They recently published the second issue of the newspaper in February, and are now beginning to work on a third issue that is slated to come out in April. The administrators and teachers have really enjoyed the printed product, and they’ve also been very supportive of the process. We are currently working with teachers and administrators at WRA to find funding that will ensure the program’s survival.

It may seem like a small thing, but this student had been very shy and reluctant to speak with someone on the phone.
We asked an array of people — hiring editors, recent graduates, professors, technologists, deans — to evaluate the job j-schools are doing and to offer ideas for how they might improve.
For a long time, the focus on training journalists for news media has served everyone well – j-schools, j-students and  media employers.
Jane is in her early 30s, married, English major, and is charged, unofficially, with communication and marketing needs of the organization. Journalism junior, Aneri Pattani decided to use his journalism education to start a newspaper club for high school students. While this has helped us connect with students, it has also made it challenging for us to manage the classroom sometimes.
Several students in the club are excited to write about political issues and have their voices heard.
We are also hoping to teach students editing and layout skills that will allow them to take even more control over the newspaper production process. Jane needs help creating contents that engage audiences, but she doesn’t need a formal journalism degree.
She worked with a couple of fellow University Scholar juniors, Allison Traylor, Political Science, and Prasanna Rajasekaran, Economics, to create the Huskies for Journalism Project to establish a newspaper club at a Boston Public High School.
We’re still trying to find the balance between mentor who wants to run a fun club and editors who are trying to get articles written and published. They interviewed Mayor Marty Walsh for the last issue, and wrote passionate editorials speaking against cuts to the education budget. They wanted a collaborative, enjoyable club experience; not another class at the end of the school day. Within the course of an hour, he felt confident enough to call the restaurant and schedule the interview himself.

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