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admin | Category: Erective Dysfunction 2016 | 06.03.2015
At the same time that Ford was trimming costs and eliminating waste, it was also producing more competitive products.
Ford has a lot of product momentum of late, but many of the outstanding new vehicles it's ushered to market have been built off an existing foundation. Ford sold 130,000 copies of the mid-size crossover during its first full year on the market.
The first generation Edge (2006-10) impressed CUV buyers with its sharp-looking sheetmetal.
Ford has done a fine job making the Edge more handsome for 2011, but the heaviest lifting has been done inside the cabin.
The Edge is a lot of things, but a seven-seater it is not (that's what the Flex and the new Explorer are for).
An attractive exterior can bring car buyers into the showroom, but a bit of of 'surprise and delight' tech can be a very effective tool to secure the sale. Your author been dying to get his hands on a MyFord Touch-equipped Edge ever since it was introduced at the 2010 Detroit Auto Show. The eight-inch touch screen that dominates the center of the dashboard is at the same time aesthetically brilliant and simple to operate. We love the logical thinking that Ford has employed with this new interface, but the system isn't without flaws. Then there's the touch-sensitive "button" below the large LCD that activates hazard lights, which the base of our palm couldn't get enough of whenever we went to use the main screen. Just as we were starting to feel wary of some of changes to this latest Edge, we engaged its pushbutton start and took off running. This version of Ford's oft-used 3.5-liter V6 feels particularly silky as well, in part because Ford has refined its six-speed automatic for smoother shifts. The last-generation Edge made do with only one available engine, but the new 2011 model offers three engine choices.
While the suspension can be categorized as sporty (for a crossover), the Edge's steering cannot. The Ford Edge has transformed from an attractive crossover with a passable cabin to an even better looking crossover with more power, improved fuel economy and a truly state-of-the-art interior experience.
The new Taurus, Fusion and Mustang all feature the same basic architecture as their less celebrated predecessors.
Sure, that's 12,000 fewer sales compared to the Fusion's first full year, but the key stat to consider is that the starting price for an Edge was about $8,000 higher than a Fusion, which makes it likely that Ford earns quite a bit more money selling an Edge than when it moves a Fusion. It makes sense, then, that Ford put less effort into redesigning an exterior that was already well-liked. While the dashboard of the first-generation Edge was arguably outclassed by a Tonka Truck, the 2011 Edge comes back with highly tactile soft touch materials just about everywhere your fingers fall. Therefore, it has retained its two-row configuration with plenty of room for five adults plus 32.2 cubic feet of cargo space in back. Ford really gets this, as technology has been a central component of the company's turnaround.
Each of its four corners will take you to a different area of the MyFord Touch system: Phone (upper left), Navigation (upper right), Entertainment (lower left) and Climate Control (lower right).


Furthermore, the lowest touch-sensitive buttons that operate the dual-zone climate controls are partially blocked by the shift lever, which sits only a few inches from the interface when the Edge is parked.
The newly upgraded 3.5-liter V6 engine now produces 285 horsepower and 253 pound-feet of torque thanks to the addition of twin-independent variable-cam timing. The best part of the Edge's power bump is that the upgraded powertrain also requires less fuel. The Refresh Playbook didn't include a chapter on dieting, as the Edge still weighs over 4,000 pounds.
Feedback from the wheel is mostly absent thanks to Ford's electronic power steering system, which, in fairness, improves fuel efficiency compared to a traditional hydraulic system that leaches off the engine. Normally, that's the type of report card an automaker hopes for when executing a full redesign at the end of a model's life cycle, and Ford has somehow managed to achieve similar results with just a mid-cycle refresh. But to gain a loyal customer base, automakers must string together a consistent cadence of winners. The Edge is no different, and as such, it could be argued that the five-seat crossover may actually have been the most successful model out of the gate.
That price disparity won't change for 2011, either, as the Edge now starts out at $27,220, with a Limited model like our tester commanding at least $34,220. The 2011 Edge receives a new, more Fusion-like front fascia with a big, bold grille and a particularly attractive hood that rises over the engine and falls away from a sharp crease towards the fenders and grille.
The dash also loses the thick straight lines of the outgoing model in favor of an uninterrupted expanse that tops the whole instrument panel like a fitted hat. The dual LCD screens in the gauge cluster are trick beyond compare, with crisp, bright graphics displaying all sorts of data. You'll likely notice that each quadrant of the LCD is also color-coded, matching the colors for the same functions on the dual 4.2-inch displays in the instrument cluster. While the aforementioned volume knob is as big as a baseball, the touch-sensitive "buttons" around it are the size of marbles. That's an increase of 20 hp and three lb-ft of torque over last year's engine, and we could feel each additional pony in the stable. If the brand continues on this pace, customers will begin expecting every new product wearing a Blue Oval badge to surprise and delight. When CEO Alan Mulally joined Ford Motor Company in 2006, he inherited a product lineup with only two true champions: the F-Series pickup and the iconic Mustang.
Sticking to Ford's comprehensive Refresh Playbook, designers also upgraded the Edge's lighting, using modern-looking HID lamps up front and LED technology in the taillights. The leather seats in our Limited tester were plush, bolstered just right and a pleasure in which to while away the miles. Our tester made that extra cargo area more accessible with a power liftgate and buttons to fold the second row seats without leaning over the bumper and getting one's pants dirty. Our tester included keyless entry with pushbutton start, adaptive cruise control with an attention-grabbing collision warning system, BLIS blind spot detection and a rear-view camera. On the left is fuel economy and trip data and on the right are choices for climate control, navigation, entertainment and phone functions. When turning the volume knob, our knuckles would often graze the button that activates adjusting the stereo's settings on the main LCD.


Perhaps over time we could get used to using the voice commands to avoid those touch-sensitive controls altogether, but should we have to? Also, the Edge's wide stance, stiff chassis and firmly tuned suspension do an admirable job of managing that weight when diving into turns. The last Edge suffered from mushy stoppers, which Ford engineers have fixed for the most part. Over the next four years, Mulally and his team concentrated on getting the company leaner and meaner while improving quality and streamlining its product offerings.
Our top-end tester, which carries an MSRP of $39,995, also sported vertical LED light strips in place of traditional fog lamps in the front bumper.
And while the Edge is wide at 75.8 inches across to provide more horizontal room to stuff big things through the hatch, there is a two- to three-inch lift-over that could make it a bit tricky for some to get that cargo in the boot. A pair of four-way controllers with a 'Select' button on each side of the steering wheel are used to control each screen. This accidental interaction swaps the main LCD screen from the navigation map we like to see while driving to controls for tinkering with the stereo.
The tautly sprung suspension favors smooth roads, as the reverberations may be more than some owners can stand when the road gets rough and pocked with imperfections. Our tester's brakes carried quite a bit of bite after pushing through some initial softness at the beginning of the pedal's travel. The Blue Oval has been firing on all cylinders, and the company's newest offering, the 2011 Edge, is supposed to extend Ford's seemingly unbreakable streak. The 2011 Edge is also available with Ford's popular SYNC system and the new MyFord Touch interface which includes a pair of 4.2-inch LCD screens on either side of the large analog speedometer and a totally new take on how people interact with the stereo, hands-free phone, navigation and climate controls.
These controls are very intuitive to use, enabling the driver to focus less of his or her attention on the center console and more on the road. If you opt for the Limited model, the upgraded Sony sound system includes a massive knob smack in the middle of the center stack.
In order to get back each time, we had to touch the Navigation corner in the upper right part of the screen. Will updated looks, new engines and a completely overhauled interior get the Edge on buyers' short lists? And since a luxurious interior can't be had without a quiet cabin, the new Edge is fitted with an acoustic windshield and thicker firewall to muffle the outside significantly better than last year's model. MyFord Touch also replaces traditional buttons on the center console with redundant touch sensitive controls for the stereo and climate controls.
Finally, you can also simply speak your commands using the SYNC system's voice recognition system that's been upgraded to process over 10,000 commands.



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