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admin | Category: Ed Treatment Exercise | 05.03.2016
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This resource has been compiled to give a general introduction to effective communication for practice educators. Human beings are not passive, predictable objects who always interpret meanings and react as they are ‘supposed to’. Model’ developed by Clampitt (2005) demonstrates a number of key elements in the communication process. In order to send the message, it must be encoded into deliver messages and the related formats.
When it comes to the quantitative fields, having strong technical skills is an obvious must for securing a position. Communication skills have become such a hot button topic in today’s analytics environment that we were curious to see what everyone’s perception of their own communication skills was, and decided to take another “flash survey” of our network. Very Strong – I can translate technical findings to a non-techie audience with the greatest of ease! Overall, analytics professionals categorized their communication skills positively – over half reported “very strong” communication skills and another third reported themselves as “good”. Analytics professionals who live in the Southeast seemed to believe they had the strongest communication skills, with 97% rating themselves as very strong or good communicators.
My VP at my previous employment didn’t like me to explain things with graphs and charts, but instead with numbers and percentages. Boss thinks I’m strong, but not very strong, because most internal clients are not very strong in understanding advanced analytics.
Now more than ever, the analytics roles of today require individuals with strong communication skills who can translate results to their managers, marketing team, or even CEO, and deliver actionable insights that are easily understood, even by someone with a non-technical background. As I’ve mentioned before, my prediction is that analytics professionals are headed for the C-Suite. Thanks to all who took part in our flash survey, and keep your eyes on your inbox for more opportunities to participate! This blog was contributed by Sandy Marmitt, Burtch Works’ analytics recruiting specialist. Burtch Works is pleased to share the annual update to our highly regarded data science salary report series. External communication is the transmission of information between a business and another person or entity in the company’s external environment.
A Channel of communication is simply the method by which the organization transmits its message.
External communication typically includes email, brochures, newsletters, posters, advertisements and other forms of multimedia marketing designed to attract customers, partners and suppliers to conduct profitable business transactions. Companies communicate the price of their products and services by using advertisements in print media and on television, radio and the Internet. By communicating with customers through direct marketing channels, distributors or business partners, companies enable sales and delivery of their goods and services in ways that end up providing benefits for each party. Companies promote their products by communicating the benefits and features in printed product or service literature. Companies present their products at trade shows and events to demonstrate their personal or business use. External communication strategies underpin how a business connects with stakeholders outside of the organisation.


Enterprise’s customer base can be divided into business-to-business (B2B) and business-to-consumer (B2C) customers.
For its B2B customers, the key messages focus on efficiency, being a businesses’ ‘partner’ and Enterprise’s new products and services.
Enterprise’s dedicated recruitment website ‘Come Alive’ promotes Enterprise to potential new recruits. Our External Communication Training 100% base on practical action and NO MORE book Theories. However, as data-driven decision making becomes more prevalent at companies in every industry, many companies also require “soft skills” as analytics moves from the back room to the board room. Our purpose was not necessarily to discern which group has the best communication skills, but more to illustrate how analytics professionals perceive their communication skills depending on certain factors.
Citizens rated themselves as very strong or good, while only 68% of H-1B candidates rated themselves at those levels.
55% for men), but overall men had higher perceptions of themselves when looking at who rated themselves either very strong or good (93% for men vs. He told me that I gave him data when he wanted information.  Initially I assumed giving him data findings to make the decisions was enough. With the abundance of available data necessitating both strategy and deep comprehension, the executive in the boardroom needs to have a solid quantitative foundation, and for that to happen communication skills will become even more important.
In this lesson, you’ll learn about how businesses communicate with their environment and be given some examples.
Examples of these people and entities include customers, potential customers, suppliers, investors, shareholders, and society at large. Communication channels include face-to-face communication, Telemarketing, print media such as newspapers, magazines, fliers, and newsletters, broadcast media such as radio and television, and electronic communication such as websites, social media such as Facebook and Twitter, and email. Unlike internal communications, directed at employees to explain policies and procedures, external communication devices promote sales and publicity, generate sponsorship, announce events, products or services and support branding. Companies target partners and suppliers with offers of reduce prices using communication mechanisms such as brochures, functional specifications and selling guides. Functional specifications, reference manuals and other product documentation enable customers to decide if the product meets their needs. They conduct training courses to show people how to use product functions and certify personnel in product usage. These messages influence external stakeholder’s opinions about a brand and its products or services. B2B customers require rental vehicles for employees whereas B2C customers have individual vehicle hire needs. An example is Enterprise Flex-E-Rent – a long term rental solution between 28 days and 3 years.
The site also shows recent awards that Enterprise has achieved, for example, Enterprise was awarded Graduate Employer of the Year 2013 at the National Graduate Recruitment Awards. Campus brand managers actively promote Enterprise to staff and students at their university. Examples include positive articles in The Guardian and The Times about Enterprise’s strong graduate recruitment programmes and the benefits of Enterprise’s ‘onboarding’ programme for new recruits.
You think reading some book and attend motivational course will maintain or increase your sales consistently? You can see a lot of changes and new way to keep your external communication into next level.


Over 250 quantitative professionals responded to our flash survey, and so we are able to show the results by gender, residency status, and region. The Midwest and West Coast professionals were the most modest, with 91% reporting they had very strong or good skills.
According to a recent study by Time Inc.’s Fortune Knowledge Group, over 60% of senior-level executives said they still trust their intuition (over data), and that “real-world insight tops hard analytics when making decisions”.
Would most of these analytics professionals be satisfied with a data set that shows nearly everyone is substantially above average? Marketing professionals use persuasive techniques to influence others in their external communication strategies.
Other incentives, such as bonus points or coupons, help generate customer loyalty by getting consumers to buy products at a reduced price.
Through external communication documents such as requests for proposals or statements of work, companies set up business relationships allowing them to prosper in a complex, global marketplace. Literature also convinces potential customers that products provide a return on investment and an affordable total cost of ownership. Companies offer instructor-led training, virtual events using Web conferencing software and self-paced courses to meet the needs of busy professionals. Enterprise’s external communication strategies are focused on its customers, potential customers, potential recruits and local communities.
Enterprise uses a different communication strategy for B2C (communication with retail customers) compared to B2B customers (communication with other businesses). These include its commitment to the customer experience, its extensive branch network and its unique pick-up service. To win this award Enterprise demonstrated excellence in attraction, onboarding, development and retention along with providing evidence of satisfaction from a cross section of recent graduate hires. This is supported by career fairs and written communication strategies such as leaflet and poster distribution which also help create brand awareness. Its commitment to planting 50 million trees over 50 years as part of its environmental sustainability policy has been widely communicated to stakeholders through its Sustainability Report, YouTube and in the press. It takes place when the ideas from your mind are transferred to another’s and arrive intact, complete, and coherent. I suspect that over the next 5-10 years those numbers will decrease, as analytics professionals make an increasingly stronger impact on the decision making process. Additionally, companies send email messages to offer discounted prices, free samples and joint promotions with other companies using vouchers and financing deals.
Promotional literature tends to include attractive photos, text and descriptive language to describe product or service details. During training events, instructors and company representatives give presentations and communicate with participants to learn about individual needs.
Other communication channels include Facebook, Twitter and Linked In sites, all showing current employment opportunities. Using logos and slogans to build up their brand recognition, companies develop a market presence. Additionally, companies conduct surveys using online questionnaires to get feedback on product usage and requirements for new product development.



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