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admin | Category: What Causes Ed 2016 | 01.12.2013
Many of the books I review on this site have been sent to me by publishers, authors, or publicists. Four lost souls meet atop a London building; all there to jump, suicidally, to their death, but the serendipity of their meeting convinces them to form a kind of un-suicide pact. If you’re one of the people who still believes in Tom Cruise’s star power, you might’ve thought the movie, in which Cruise keeps reliving the same day in a war against aliens, was a (pretty darn decent) sci-fi remake of Groundhog Day. In crime writer Lawrence Block’s 10th Matthew Scudder book, the cop-turned-private eye investigates the kidnapping and murder of a client’s wife. Hollywood loves a hit, and Gillian Flynn’s Gone Girl was that rare literary thriller so hot its journey to the multiplex was inevitable. There’s a strong sense of foreboding that pervades Ron Rash’s Depression-era tale of a passionate marriage undone by jealousy and betrayal.
Written in 1983, almost 30 years after Turing committed suicide, Andrew Hodges’s biography remains a classic of the genre. Such is the pretty dismal gender breakdown of our list that we’re compelled to mention this small bit of redemption: here’s a book that wasn’t just written by a woman, but is being adapted by a woman as well. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The discipline of marketing is slowly, but steadily, evolving in response to the fragmentation of media, the digital empowerment of consumers, and, particularly, the shrinking attention spans of target audiences.

Articles published in strategy+business do not necessarily represent the views of PwC Strategy& Inc. I did pretty well with my reading plan getting in nonfiction, western, mystery, graphic novel, middle grade, picture book, teen, fantasy, women's fiction, paranormal, literary, and romance.
Obviously, that means it’s high time we take a look at the books that Hollywood has been using (and occasionally abusing) in 2014. In fact, the source material was a 2009 combat novel by Japanese writer Hiroshi Sakurazaka.
Arriving just two years later, the movie from director David Fincher, with Ben Affleck starring as the guy who may or may not have murdered his wife (Rosamund Pike), looks to be as slick and unsettling as the book. Laura Hillenbrand’s 2010 insta-classic book, charted the real-life journey of Louis Zamperini from boyhood delinquent to Olympic runner to WWII POW. Across nearly every demographic, people spend less time on—and have less patience with—marketing messages. She is the author of several editions of Genreflecting, Teen Genreflecting, Fluent in Fantasy, and Strictly Science Fiction.
I only review books I like and can recommend to other readers because I will not waste time reading or reviewing books I do not like. It’s not a comprehensive list; too much digital ink has already been spilt on young-adult anything (sorry, Maze Runner), and we won’t be responsible for endorsing yet another Nicholas Sparks production (lookin’ at you, Best of Me), but here are nine noteworthy book-to-movie adaptations this year.

In Jonathan Tropper’s This Is Where I Leave You, a crisis similar to August’s forces a family back together, with predictably boisterous results.
Much less discussed, but at least as intriguing, is the adaptation of Flynn’s second novel, Dark Places, also due out this year.
OK, fine, it’s yet another made-for-Hollywood WWII epic, but the exquisite Angelina Jolie is directing, and she’s probably been rocking that eye patch from Sky Captain and the World of Tomorrow on her set, so for now we’ll give it the benefit of the doubt. They’re not just tuning out and fast-forwarding past ads, they’re also paying for services such as Netflix that don’t include any marketing at all. This is why there is a growing conviction among marketing professionals that the brand experience is becoming the essence of their discipline. She is the series editor of the Libraries Unlimited (ABC-CLIO) bestselling Genreflecting series. It’s also why this year’s three best business books on marketing—not one of which has the m word in its title, by the way—are about deepening a brand’s relationship with its customers in ways that penetrate well below the surface transaction. They are passed on to teen reviewers or donated to schools and other non-profit organizations.
Each articulates a different way of achieving this, and they even differ in their rationales for doing so, but the imperative is clear: If you aren’t doing it already, marketers, the only way to score is to go deep.

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