The Piano ad was developed at TBWA\Media Arts Lab by chief creative officer Duncan Milner, executive creative director Eric Grunbaum, creative directors Simon Cassels and Jon Lancaric, art director Luke Martin, copywriter Chris Trumbull, executive producer Mike Refuerzo, agency producers Hank Zakroff, Mallory Gordon, Tessa Kocourek, Christina Villaflor. Filming was shot by directors Mark Coppos and Rebecca Baehler via Green Dot Films with director of photography Fernando Cardenas.
What is The Inspiration Room?A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film.
Also the iPad sustains the more than 5,000 newspapers and magazines offered in the Newsstand. The iTunes Store includes TV contents, online musicA and movies with a catalogue of over 26 million songs, over 45,000 films and over 190,000 TV episodes. Playing music might seem like an odd feature to do a commercial about, considering every phone does these days.
I think I was the one who was being insulted, if thats how you want to put it, but its all good though you didn’t have to ban anybody.

At Grammy Awards last night Google too got into the musical mood with its latest commercial for Android.
The ad features a pianist playing a beautiful rendition of Beethoven’s Moonlight Sonata, but then he turns to another piano where all the keys are same. Numbers from earlier this month suggest that only one percent of all active Android smartphones run on Marshmallow. But the white earbuds are iconic, and have been a staple for the handset since Steve Jobs introduced it. Music is really the main use of my phone, even though I don’t think about it like that. Google says that just like piano's keys, its mantra for Android is to be together, but not the same. Yes, a lot of companies make different kinds of smartphones running on Android, but this also leads to fragmentation.

Also follow BGR India on Facebook and Twitter to stay tuned with the latest technology news. The commercial follows on from the iPad Mini Smart Cover ad, featuring the Lupine Waltz, and 4:45 minute iPad Mini Intro video. Unlike the iPhones, a majority of Android devices still run on older versions of the operating system. Google is essentially taking on the iPhones that tend to offer minor experience updates with every iteration. To find out, we took apart a piano and reengineered it so that it only plays one note: Middle C.

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