The following statistics include all IT Services general IT and Corporate Information Systems courses.
In the academic year 09-10, the IT Services IT Training team offered 105 distinct course titles, 78 titles for staff and research postgraduates and 27 titles for taught students.
In the academic year 09-10, IT Services offered 766 classes, 682 for staff and research postgraduates and 84 for taught students.
Face to face learning (be it on courses, one-to-one sessions, or presentations) is not the only way to learn. In the academic year 09-10, 2959 places were enroled on our hand-on courses; 2309 staff and research postgraduates (up by 600 on the previous year) and 650 taught students (down by 46). Any member of University staff may book a one-to-one training or consultancy session with a web, corporate systems, or general IT trainer (subject to having a specific work-related need agreed in advance with the trainer and line-manager approval as necessary). The following graphs clearly show that training in Microsoft Office (Word, Excel and PowerPoint) and the web remains as important as ever, but the current major growth area is in CIS (Corporate Information Systems) training for staff, especially as new systems from the INFORMS programme (Integrated Purchasing and Financial Management Reporting) started to be rolled out. Students clearly continue to want courses on Microsoft Office (Word, Excel and PowerPoint).
Another way to look at the increase in confidence people get as the result of attending an IT course is to plot the proportion of people who report a particular increase in their confidence. Mahatma Gandhi Quotes – The best way to find yourself is to lose yourself in the service of others. In the fast-moving, ever-changing world that is digital marketing, the one sure thing is that you always need to keep learning and stay on top of the latest, greatest (or not as the case may be) changes and developments.
This isn’t intended as a post to help you decide which event to attend (sorry!) or provide a training plan but rather help you consider the different alternatives to learning, and hopefully make the choice of which route to go down a little bit easier. Even at fairly niche event with only one track of sessions, you’re still likely to get a good range of topics covered and when sessions run concurrently you can choose those which are most relevant to you, ensuring that your time is spent wisely.  You will also hear from speakers from wide-ranging backgrounds, all with different perspectives and insights to offer. Because of the breadth of content covered, conferences are great places to get the bigger picture. From the big cheeses to the newbies, conferences are the best way to meet a lot of new people and strengthen your network. A lot of conferences also have sponsors and exhibitors, so if you are looking for new suppliers or solutions, it can be a great way to find them – and get a few special offers along the way. Conferences are great if you’re new to an industry as they help you dip your toe in the water and get an insight into what is happening in the wider world.
They are also good for just keeping up-to-date – both with developments and connections – and reassuring you that you are working on the right things and heading in the right direction. And if you’re a fan of networking, drinking and parties…..well they’re pretty good for that too!
So I’m probably stating the obvious, but training will almost always be much more focused around one topic than a conference, and will dig much deeper into the challenges, solutions and opportunities. Another characteristic of training is that it’s more hands on and practical than any other event – it will likely include exercises, group discussions and practical activities which will see you get your hands dirty and learn how to actual implement what you’re learning.


You can be quite confident that the people you will meet on the training will be facing similar challenges to you, as you’re all there to learn about the same thing.
A number of training courses do offer certification – either on completion of the course or on taking a test.
Training is great for practitioners, those who want to learn the nitty gritty of a subject and get hands-on tips for actually doing it themselves. It is valuable for anybody who wants to understand a particular topic in detail – from an expert in that field who can bring real, useful insights that will make a difference to performance. There is no limit to the number of blog posts, reports, articles, study guide, tutorials available online, pretty much on any marketing topic you can think of. Often an issue with training and events is that it takes too much time out of the office, or the event dates just don’t fit in with you. With self-study, you can immediately put into practice what you’re learning- and also learn relevant information, at the time you need it. From live blogging to slideshare, if you want to get the gist of what’s been said at an event, or by a particular speaker, you will probably be able to find some coverage of the session online. If you’re short on time and just want to focus on a very specific area, then selecting relevant resources online around your specific issue can be the quickest and most effective way to get the information you need.
Gemma Birch has been working in international search since 2007 and leads WebCertain’s marketing team. They do not include Information literacy skills training offered by the library or the High Performance Computing courses run by the Advanced Computing Research Centre.
Most of our sessions are a half-day or whole-day long, or shorter, but some courses have up to 2.5 days of teaching.
However, we continue to diversify the forms of training on offer, including much one-to-one training and consultancy help, training presentations, and supervised self-paced learning sessions. These statistics do not include the self-paced learning that individuals may do by downloading from our extensive range of learning resources. Taught courses remain popular, but people also use web-based and other self-study materials.
The graph below shows that an ever-growing number of staff take advantage of that opportunity, often when they need to know how to do something before a scheduled course rolls around, or they have a detailed query not covered by a course. It is calculated by multiplying the length of the course by the number of attendees, so a half-day course attended by 7 people delivers 3.5 trainee days. The following graph shows that the majority of people who attend our courses increase in confidence by at least 1 or 2 points on a 5-point scale. So the question you’re most likely asking yourself isn’t do I need to learn, but rather what is the best way for me to learn? We’re heading into conference season so you’re probably already being bombarded with a ton of events, not sure which ones to go with! You are unlikely to get detailed, step by step tips for a specific issue but you will get a good overview of what’s happening in the industry and be on top of the latest changes and updates.  You’ll undoubtedly leave with a lot of notes on tools to investigate further, techniques to trial and content to study and digest.


This is where you’ll get the “industry celebrities “, the thought-leaders and the CEO’s , all there to talk about what the latest and greatest developments are and where they believe the industry is headed. As well as the session breaks and lunch, there are always networking events arranged and you will definitely leave with a few more LinkedIn connections. This has its advantages as you won’t be competing with the hordes to have your particular point addressed by the speaker and there will be much more opportunity to ask questions and get clarification. This can provide a great opportunity to share experiences with others and make valuable connections. This can be a great way to boost your personal accreditations as well as those of your organisation. It is also effective for people who prefer smaller groups, more interaction and the ability to question and probe the trainers to get all the information they need and want. This gives you the ability to compile a wide range of opinions and content and take in multiple perspective and ideas. Self-study can be slotted into your life, not the other way round, and ensure that you are doing your learning when you feel you have the time and headspace to take it in and focus on it. Of course, this is unlikely to have the same detail and explanation as you will get at the live event.
Equally, you might not have the luxury of waiting until the next available event to get clued up on your subject.
All have advantages and disadvantages and will work for different people, in different scenarios – and at different stages of your career, all 3 may well play an important role. She is responsible for managing WebCertain’s online marketing activities around the world as well as organising and programming the International Search Summit.
09-10 saw a substantial increase in the number of presentation sessions because this was a major way of disseminating information and advice on Integrated Purchasing (Proactis) and upgrading to Office 2007. During 09-10 we made it much easier to find relevant learning materials by making available a find a learning resource search facility on the Information Services training and learning resources page. In 09-10, the trainers spent nearly 350 days in the training room delivering over 2000 trainee days - 1759 days for staff and research postgraduates and 261 days for taught students. But if you’re currently trying to decide on the best course of action – or persuade your boss to invest in your development – consider what it is you really want to achieve and which of the options is most likely to help you get there. This is an increase of 530 trainee days on the previous year, accounted for mainly by increased training for staff.
And if you read all the blog posts, guides and articles shared on social media and popping up on your RSS reader you’d never get a thing done. It would also be important to begin with a method that has flexibility and helps you to learn fast!



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