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One in four dieters are using online weight loss websites as a diet plan, the highest percentage in six years, according to a recent survey of 16,000 online dieters by Tampa, Fla.-based Marketdata Enterprises Inc.
Those using a brick-and-mortar weight loss center fell 6.8 percentage points during the same six-year period.
Using an online website also is more efficient and economical for dieters than going to meetings or programs at another location, the study reported. The current trend in weight-loss websites is toward free, advertiser-supported sites rather than paid subscriptions, the study reported.

Websites that provide high-quality content, are user friendly and can generate multiple income streams through ad revenue, email newsletters, user databases and affiliate programs will be profitable and attract investors, the study said. If a company wants to sell the weight-loss website, certain key factors affect the price: its revenue model, whether the site features custom programming and its audience characteristics, including frequency and time spent on the site, the study said. To read about two local entrepreneurs launching online weight-loss and fitness businesses, see our related feature under the Special Reports category of SmallBusinessChicago. Now called SmallBusinessExecutive, the site provides the stories behind small businesses and also the lessons their owners have learned in an effort to inform, inspire and connect businesses and the public in Chicago and beyond.

The website’s reputation, content quality, operating costs and current profitability also factor in, according to the study.
The company also provides editorial services and consulting to media outlets and other organizations, including content strategy, editorial management, reporting, writing, editing and research.

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