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07.05.2015
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A few years ago I wrote about some Woodworkers Guild of America spam mailings that had frustrated me. The spammy and deceptive mailings were the same and again started off with the Woodworkers Guild of America sending over an unsolicited DVD.
Then, a few weeks later, the Guild sent over another mailing saying that I should return the DVD in a postage-paid envelope or pay up some cash for the DVD and additional video selections. In large print, the Woodworking Guild mailings urge that I furnish payment for the DVD and continued subscription perks, or return the DVD.
I expect to receive a third mailing requesting that I either return the DVD or pay up to the amount of $12-15 or so. This is how the Woodworkers Guild of America works – they send junk mail and then use deceptive marketing tactics to force subscriptions onto woodworkers. So thank you Woodcraft, for selling my personal contact information to the horribly deceptive junk-mailing useless company known as the Woodworkers Guild of America. I hope Woodcraft received a lot of money from the Woodworkers Guild of America for my personal information, because they’re not going to see another penny from me for a long, long time.
Right now, I *believe* Woodcraft could still be the company who sold my personal contact information to the Woodworkers Guild of America, or a 3rd party intermediate marketing company.


It might be that Woodcraft is not the company that sold my private information to the Woodworkers Guild of America.
In other words, Woodcraft is not selling mailing lists directly to the Woodworkers Guild of America, but could be selling them to companies that compile or resell lists to the WWGOA. I tossed away the mailing, but remembering seeing fine print in the first mailer that said there is no obligation to pay or return the unsolicited DVD and that it can be considered a gift.
Woodworkers Guild reminds me of the Handyman club of some sort that would send junk mail several years ago, often with some dubious plastic item, like a screw size guage.
Woodcraft is partnering with Woodworkers Guild of America for this offer, so it possible they partnered with them in other ways. Even if Woodcraft is not the one that is selling our contact information to the Woodworkers Guild of America, they are still supporting them with their current arrangement. I am okay discussing my suspicions that Woodcraft furnished the Woodworkers Guild of America with my contact information, and it is true that I will avoid spending money there given Woodcraft’s choice to support and promote this organization. But even though I suspect it was Woodcraft that sold or supplied my contact information to the Woodworkers Guild of America, it might not have been because of an order. They’re also the only retailer who has my personal contact information that has a visible connection to and affiliation with the Woodworkers Guild of America. Back when I received my first Woodworkers Guild of America spam mail a few years ago, the envelope also required postage.


I am assuming Woodcraft’s relationship with the Woodworkers Guild of America goes beyond this. If you look closely, I emphasize that, due to Woodcraft’s current visible arrangement with Woodworkers Guild of America, I *believe* it was them who furnished my personal contact information to them. The fact that they’re now offering trial membership to the Woodworkers Guild of America with every purchase makes them somewhat culpable in my eyes. I have yet not seen any visible relationship between Rockler or Lee Valley and the Woodworkers Guild of America. But a lot of people do fall for it, otherwise the Woodworkers Guild of America wouldn’t continue the practice.
The Woodworkers Guild of America probably knows this, which is why they offer two options – that recipients return the DVD (with postage required) or pay for the DVD and a subscription for additional videos. I don’t remember ever seeing forum or community posts where woodworkers say they subscribed to the guid out of enjoyment for the content. All I ever hear about Woodworkers Guild of America is how they send out unsolicited mailings and videos.



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